International Web Development

Abstract

Throughout the world, use of the Internet is growing exponentially and bringing mankind closer together. The Internet has become a powerful force in people's lives bringing information from around the globe to the tip of one's fingertips, changing the way the world purchases products and services, and creating new means of communication and media. The possibilities created by the Internet would seem limitless. Unique to each region of the world though is the degree to which the Internet has been adopted and is being utilized. The progression of Internet development has been shown to occur in three stages: acquisition of Web literacy, Web use as an information medium, and Web use for purchasing goods and services. In each of the following geographical regions, North America, South America, Africa, Europe, Middle East, Asia and Oceania, countries can be described as existing in one of these stages. A sampling of the countries within each region analyzes how and to what degree the people of that nation utilize the Internet and who provides the services offered, what services are offered, and obstacles presented in offering those services. Furthermore, the role the Internet plays in commerce, and the extent to which the government of that country has taken in regards to its polices in either regulating and/or promoting the Internet is examined. The factors have been shown to be important in Web development. Today the United States is at the forefront of Internet use and technology; however, it will not be long before that position is challenged by Japan and other countries in Europe and Asia as the Internet becomes more pervasive across the globe.     

The Market Orientation of Internet Support Companies

ABSTRACT

Several studies have expanded the work by Jaworski and Kohli (1993) by using their market orientation framework model and applying it to a variety of industries. The results of recent studies have uncovered moderate to strong relationships between the concepts of market orientation and organizational performance. Although there is a large body of research on the topic of market orientation, there is a gap pertaining to market orientation across organizations that comprise fast-paced environments such as those that exist within the Internet commerce environment. This study explores market orientation in the context of Web Hosting and Internet service providers to understand the impact market orientation can have on new and emerging industries. The study results indicate that market orientation is positively related to performance. Implications for theory construction and managerial practice are discussed.     

A New Kind of Marketing: Creating Micro-Niches Using Resonance Marketing

ABSTRACT

Marketing has been dramatically changed by the Internet, the old rules do not apply. The Web allows companies to create products using micro-segmentation for target markets that are extremely small. Firms that want to be successful have to learn about resonance marketing. Resonance marketing used in conjunction with cause marketing and/or multicultural marketing can help a company find new market niches, charge premium prices. It can also be of great value to those interested in starting a small business.     

Commercial B2B Web Site Attributes Within the Perishable Sector

ABSTRACT

This study examines the factors determining the quality of a business-to-business web site using data from the perishable industry. Data from two time periods are used to identify the persistent trends in web features that support customer interaction. A binomial probit model is used to assess the contribution that various features have on the probability of a web site being included in the Forbes listing of prominent web sites. The results indicate that features such as customer support, promotion, proprietary software availability, and the duration of web site operation play an important role in determining the probability of a website being listed in the Forbes list.     

Interfacing with Amazon Web Services Using Java and .NET: A Comparative Study

ABSTRACT

Web service has been touted by many as the next big thing in IT in recent years. It is a promising technology that opens up new avenues for software developers and permits businesses to explore new markets and forge new business partnerships. Amazon.com is one such business that is using Web services to improve sales of its products. This research activity involves developing a client application that consumes the Amazon Web services. The client application has been developed using the two competing environments, .NET and Java, and the experience of this activity has been thoroughly documented. The relative strengths and weaknesses of the two architectures are compared and contrasted and recommendations are provided for beginning and experienced developers wishing to get started with Web services.     

A Framework for Valuing Web Site Personalization

ABSTRACT

Web related initiatives are a viable method for many companies seeking to enhance their customer focus. Web personalization is a technique that can be used by firms to develop and foster relationships with their customers. Web personalization may not be suitable for all types of businesses. Web personalization is used to generate individualized content for each visitor. Personalization techniques include content filtering, collaborative filtering, and a rules-based engine approach. The scope and technique chosen for the personalization initiative determine the resources required for successful implementation. This paper presents a framework to help firms ascertain the value of web personalization. The components of the framework include the ability to classify the popular features of the website, the degree the product is considered personal, the competitiveness of the market, and the value customers place on personalization. A survey was conducted and results of the survey are presented to help determine factors that influence an individual's value for personalization. The factors we found that influence the value an individual places on personalization include: sites that belong to an established brick and mortar company, sites that let visitors download music, and sites that offer the possibility of winning something. The first two factors were found to positively impact the value an individual places on personalization, while the ability to win something was found to have a negative impact on personalization. We also found that education played a part in determining whether an individual values personalization. Other characteristics such as age group and gender were found not to influence an individual's value for personalization.     

复杂网络理论在对等网络特性分析中的应用

基于现有的复杂网络理论,研究了对等网络的复杂特性,并就对等网络中节点度和节点 间平均最短路径两个特征参数进行算法设计和仿真。仿真结果表明,对等网络中使用复杂网 络理论的特性分析理论结果与实验结果基本一致,能准确反映对等网络的特性。     

以服务为中心的中小企业电子商务网站探讨

本文针对中小型企业电子商务网站现状和存在的问题、网站的核心服务以及推广模式进行了细致探讨。同时,就中小型企业如何建立一个以服务为中心,以服务促进盈利为目标的电子商务网站的设计提出了相关解决方案。     

Does Social Software Support Service Innovation?

Recent Internet technologies and web‐based applications, such as social software, are being increasingly applied in firms. Social software can be employed for knowledge management and for external communication enabling access to internal and external knowledge. Knowledge, in turn, constitutes one of the main inputs to service innovation. Hence, social software has the potential to support service innovation. Using data from German IT and knowledge‐intensive service firms, this is the first paper that empirically analyses whether the use of social software applications triggers innovation. It refers to a knowledge production function in which social software use constitutes the knowledge sourcing activity. The results reveal a positive relationship between social software and service innovation. Since this result is robust when controlling for former innovative activities and the previous propensity to adopt new technologies and to change processes, the analysis suggests that the causality runs from social software to innovation.     

基于Web2．0技术的社区式农产品电子商务平台研究

本文阐述了国内外农产品电子商务的现状,分析了现有电子商务网站的业务模式的不足,提出了一种基于Web2．0技术的社区式农产品电子商务建设模式。