Web2.0时代高校图书馆如何提供科研信息服务

本文介绍了Web2.0的定义以及主要包含的技术。通过探讨高校图书馆如何运用Web2.0技术为科研工作者提供高质量信息服务以及对图书馆自身建设的要求,最后得出结论：Web2.0时代高校图书馆在为科研工作者提供服务的过程中,极大地促进了高校学科发展的同时,也促进了图书馆自身的发展,这是一个互相合作、互相促进的双赢过程。     

博客软件在图书馆个性化服务中的应用

文章对Web2.0到图书馆2.0的分析,论述了时代对图书馆服务的要求越来越人性化和个性化,文章以博客在图书馆的应用为例,较详尽地分析了博客在图书馆的个性化服务方面的应用,同时也简单介绍了其它个性化服务技术.     

UGIS: Understanding the nature of user-generated information systems

People from around the world are bringing together a variety of information technologies—devices, services, applications, networks, and information—to create personal information systems. This emerging phenomenon is enabled by a convergence of inexpensive, powerful, and ubiquitous devices and applications connected through global networks, motivated by an open ideology and enacted by ‘prosuming’ users. This article examines the phenomenon of the user-generated information system (UGIS) to better understand its origins and thereby describe its nature. A formal definition of UGIS is developed, and its components described. A model of the ideological and technical forces that contribute to the changing role of the user as information system creator, and to the emergence of this capability and issues, is introduced. Implications for managers are discussed.     

The uninvited brand

Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But as more branding activity moves to the Web, marketers are confronted with the stark realization that social media was made for people, not for brands. In this article, we explore the emergent cultural landscape of open source branding, and identify marketing strategies directed at the hunt for consumer engagement on the People's Web. These strategies present a paradox, for to gain coveted resonance, the brand must relinquish control. We discuss how Web-based power struggles between marketers and consumer brand authors challenge accepted branding truths and paradigms: where short-term brands can trump long-term icons; where marketing looks more like public relations; where brand building gives way to brand protection; and brand value is driven by risk, not returns.     

ASP技术在网上考试系统中的应用

介绍了采用B／S三层体系结构，综合运用HTML，ASP和ActiveX文档等技术，开发网上考试系统的方法。     

Web2.0研究

以Web2．0的出现及流行为背景,叙述了Web2．0的概念,对其在国内的主要应用情况及基础理论进行了概括,并对其特征、优点、存在的问题进行了分析,最后对其今后的发展前景进行了展望。     

互联网技术革新在旅游信息服务中的应用

本文在分析使用Web2.0技术构建旅游信息服务平台的必要性基础上,阐述了如何使用Web2.0来实现旅游目的地的营销、为游客提供个性化服务,以及如何对知识进行有效的管理。这对于政府和旅游企业构建信息服务平台有一定的参考价值。     

Destination Online Communication: Why Less is Sometimes More. A Study of Online Communications of English Destinations

This research investigates the relationship between Web site design and the Web site end-user experience of a vast number of English tourism destinations, both local and regional ones. Following recent research in the field, this paper evaluates destinations’ online communication based on the implemented Web site features and on the effectiveness of the communication itself, borrowing its research methodology from different domains. After content and functionality analysis, a user-experience, scenario-based investigation has been carried out, which demonstrated that complex Web sites do not always serve end-users’ needs properly; in other words, Web site complexity is not directly related with good user experience. This research may help destination managers to foster their online communication if they have fewer content and functionalities but are better focused and clearly user-oriented.     

基于Web Services的数字化校园构建与研究

本文从数字化校园建设的实际要求出发,以数字化校园理念为基础,采用最新的Web服务技术,阐述了数字化校园的基本理念及发展现状,指出了目前数字化校园建设中存在的主要问题。