基于职业活动导向的项目化课程情境构建——以《饭店前厅服务与管理》为例

职业教育要以职业活动为导向,才能使教学内容尽可能贴近真实工作,培养符合企业需要的高素质技能人才,而情境作为教学的重要载体,直接影响教学效果和教学目标的实现。在构建项目化课程情境时,情境的选取与设计应根据工作的职业特性,体现典型性、全面性,还要结合教育规律,以学生为主体,具备趣味性特征,同时要根据行业企业的变化,及时更新和完善。     

我国长三角地区内资医药企业人力成本管理现状分析

本文从人力资源管理的角度,通过阐述长三角地区内资医药企业人力成本管理现状及问题,对于如何对于该地区人力成本管理进行了探讨,并提出相应的对策。     

浅议建筑给排水实验教学的研究意义

文章通过跟踪调查实际教学中的《建筑给排水》课程,研究和寻找建筑专业课程在探究型教学模式下的应用和效果,对教学中的问题进行分析,提出适合专业教学的方法,并就如何更加完善《建筑给排水》的教学模式进行讨论。     

Mass tourism and water efficiency in the hotel industry: A case study

Mass tourism, which has traditionally been associated with an unsustainable use of natural resources and intensive land use, is frequently identified as a major environmental stressor in coastal regions. Nonetheless, mass tourism resorts typically have a compact and vertical urban configuration and have been shown to make more efficient use of water resources than other low-density tourist destinations. This article investigates how the main variables identified by the literature as determinants of water consumption by hotels influences water efficiency in hotels in Lloret de Mar, a well-known mass tourism destination on the Costa Brava in Spain. The results of a generalized linear mixed model show that large, high-rise hotels that attract thousands of tourists annually also benefit from economies of scale in terms of water efficiency.     

Does high‐speed rail connection really promote local economy? Evidence from China’s Yangtze River Delta

High‐speed rail (HSR) has led to a transportation revolution in China. This paper uses the county‐level panel data of China’s Yangtze River Delta to investigate the effect of HSR connection on local economy. To address the issue of endogenous HSR route placement, we use a straight‐line strategy to construct potential HSR connection variables as instrumental variables of the actual HSR connection. Both the difference‐in‐differences and instrumental variable methods show that HSR connection impedes local economy, especially in peripheral regions. The impediment effect is channeled through population reallocation from peripheral to core areas and the restructuring of industries.     

Effects of control on the performance of information systems projects: The moderating role of complexity risk

Control of projects is a core issue for organizations. Successful projects, such as information systems projects, enable organizations to develop a superior supply network and enhance the capability of operations management. A few studies have investigated the effects of control on project performance; however, complexity risk has not been integrated into the relationship between control and performance. Limited evidence has been provided concerning whether modes of control differ in their effectiveness in the presence of a single risk factor. Based on quantitative data obtained from 128 information systems projects, behavior, outcome, clan, and self-control are empirically determined to be positively associated with the system performance of projects. However, complexity risk generates a mixed moderating effect on the relationship between control and performance. In the presence of a high complexity risk, the effects of behavior and self-control on performance are low, whereas the effectiveness of outcome and clan control increases. This finding implies that complexity risk is a double-edged sword with regard to control. Each control mode exhibits different characteristics and effectiveness under high complexity risk. Therefore, appropriate control modes should be carefully selected, and highly effective control modes, such as outcome and clan control, should be prioritized in managing complex system projects.     

An empirical investigation of water consumption forecasting methods

Many regions on earth face daily limitations in the quantity and quality of the water resources available. As a result, it is necessary to implement reliable methodologies for water consumption forecasting that will enable the better management and planning of water resources. This research analyses, for the first time, a large database containing data from 2 million water meters in 274 unique postal codes, in one of the most densely populated areas of Europe, which faces issues of droughts and overconsumption in the hot summer months. Using the R programming language, we built and tested three alternative forecasting methodologies, employing univariate forecasting techniques including a machine-learning algorithm, with very promising results.     

政府角色定位对旅游治理的影响——以广西阳朔遇龙河景区为例

政府角色如何定位对旅游地能否实现可持续发展具有重要影响。文章以阳朔遇龙河景区为例,探讨其旅游地发展历程中政府角色定位的演变,解读不同阶段治理失灵的原因。研究发现:在旅游探查期,社区自主发展,政府基本缺位;在旅游参与期,政府以“规划者”角色介入,并主导运营管理,治理角色不中立,导致治理权威受损;在旅游大发展前期,政府治理目标部分错位加上在资源欠缺、政策准备不充分的情况下急于强制干预,最终导致治理失灵;在旅游大发展期,政府的治理能力和治理资源跟不上旅游规模的扩张,缺乏长效监管机制,难以实现有效治理。     

Cause-related marketing 2.0: Connection,collaboration and commitment

The article aims to explore and revise cause-related marketing (CRM) in light of an emerging concept of the market and the roles assigned to companies and consumers in marketing communication processes. Based on a dialogical reflexive approach to case studies, we take our point of departure in theoretically identifying key CRM constituents and their interrelations, and we show how current theories within CRM build upon axioms of a traditional firm-centric view on value creation and fail to meet the challenges of new market structures and relations. This tension of axioms provides a point of direction for introducing the Pepsi Refresh Project as a case illustration of an alternative CRM practice that redefines CRM from company-driven to community-driven – and points towards relocating CRM from an overt to a covert brand and marketing communication strategy. CRM becomes a joint value- and identity-constructing practice transforming consumer criticism into brand involvement and community commitment. By reflexively merging theoretical and case insights, the contribution of the article lies in the revisiting of existing CRM theories in the context of connected, critical and empowered consumers and the subsequent outlining of what we suggest to be CRM 2.0.     

金沙江中游水电站工程水土保持中存在的问题及对策

本文阐述了金沙江中游水电站建设中水土保持工作的重要性,分析了该区域电站水土保持工作中存在的问题,提出了解决问题的对策措施。