The effectiveness of advertising alcohol products in sports sponsorship

Studies have shown that exposure to sponsorship can influence behavior. However, evidence of the effectiveness of sports advertising and its influence on alcohol consumption is inconclusive. The goal of this research is to examine whether sponsorship by alcohol products receives the same attention as sponsorship by nonalcohol products depending on their congruence and the way they influence the intention to consume. Using sports posters, an experiment was performed to measure attention through eye-tracking. The results show that attention paid to alcohol brands is no greater than the attention paid to incongruent brands and is no different from the attention paid to congruent brands, regardless of gender and sporting discipline. Attention paid to sponsors has no influence on the intention to consume. These results show the need for further research on the effectiveness of sponsorship and its relationship with alcohol consumption.     

Are Private Vices Public Finance Virtues? An Empirical Investigation

The article investigates the impact of widely accepted private vices (smoking and alcohol and gasoline consumption) on public finance. Introducing the concept of “vice-related deficit,” which aggregates the positive effects on public finance on the revenue side (cash inflows) and the negative effects on the expenditures side (cash outflows), the article looks upon cigarette, alcohol, and gasoline consumption as determinants of vice-related deficit for a number of 68 countries for year 2012. We found that smoking had a negative effect on vice-related budget balance, while alcohol and gasoline consumption had a positive effect. As control variables, we used life expectancy and size of the economy, both having been found with negative effects. The results prove robust to different sample adjustments. We also found that the negative effect of private vices on public finance is stronger for Christian countries than for non-Christian countries. Policy recommendations were made accordingly.     

The Economics of Minimum Pricing for Alcohol

This article explores a wide range of issues that proponents of setting minimum prices for alcohol must resolve before they can safely claim their proposals improve public health and decrease public health care costs. Problems range from inability to know ‘correct’ prices and why tacking on pricing regulations to markets already taxed makes sense, to various unintended adverse consequences such as generating higher demand for illegal drugs and alcohol. It also remains unclear why advocates would not prefer to raise taxes since this is the typical method that economists propose to correct markets in which harm spills over to innocent parties.     

Introduction

No abstract available for this article.     

The Effect of Alcohol Consumption and Patronage Frequency on Restaurant Tipping

ABSTRACT

The National Restaurant Association projected $376 billion in sales and 11 million employees for the restaurant industry in the year 2000. For the servers and bartenders in the industry, tipping is an important part of their income. Results of this study suggest there are several variables that affect the tip amount by party including the amount of the total bill, customer tipping potential, alcohol consumption, the presence of children in the dining party, patronage frequency, and the age of the patron paying the bill. Patron frequency and the amount of the total bill have a strong influence on tipping, as does the customer's tipping potential as judged by the server. A server can expect larger tips from patrons with no children as opposed to those with children. Also, tips are larger when the patron paying the bill has consumed alcohol. The gender and ethnicity of the patron were found to be nonsignificant, as were seating preference and method of payment.     

The environmental,social and economic effects of recent technological changes in sugarcane on the State of São Paulo,Brazil

From 2007 to 2017, the Agro‐Environmental Protocol of the Sugar and Energy Sector was in force, an agreement between sugarcane mill owners and the State Government of São Paulo, Brazil, proposing to eliminate sugarcane burning as a method to facilitate the harvest. Simultaneously, the sugarcane harvest was becoming widely mechanized while, under the interests of capital accumulation, the mills were entering the information and communication technology era and providing the agricultural processes with more precise and immediate management and technological controls, similar to those implemented in the mills' administrative and industrial operations in the 1990s. Short‐term factors, including environmental factors, favoured sugarcane technological changes. As a result, there was a mass layoff of rural workers and an increasing number of people/workers in agricultural mechanization, transportation and maintenance of machinery and administrative as well. The whole process highlighted the differences between mills, resulting in small and medium sugarcane farmers and mills to become the most impacted, in operational and financial terms, by the accelerating mechanization of the sugarcane industry as a whole.     

Understanding alcohol consumption across countries

ABSTRACT

With unpublished data from the International Comparison Program that cover the consumption of three alcoholic beverages in over 150 countries, we analyse drinking patterns around the world with an index-number approach, by estimating a demand system, and by studying the interaction among beverages in generating utility. We consider a separate demand system for each income quartile and find that tastes are not too different across quartiles. Broadly speaking, the results are robust to rolling sub-samples of countries, an alternative demand model and sample selectivity issues. The differences in the cost of alcohol across countries are also investigated, as is its role in affecting the degree of price-sensitivity of consumption.     

On the Costs of Excise Taxes and Income Taxes in the UK

This paper develops an analytical framework for estimating the marginal excess burden (MEB) of taxes on gasoline, alcohol, tobacco, and labor in the UK, accounting for externalities and interactions among the taxes. Under most scenarios the MEB of the gasoline tax exceeds that for the labor tax, the MEB of the alcohol tax is roughly the same, while the MEB of the tobacco tax is lower than for the labor tax. These preliminary findings suggest that the gasoline tax may be too high, the alcohol tax might be about right, and the tobacco tax might be too low.     

复配增塑剂对聚乙烯醇熔融及结晶行为的影响

以甘油和乙二醇为复配增塑剂,研究了复配增塑剂对聚乙烯醇的熔融和结晶行为的影响。结果表明,当甘油与乙二醇配比为4：1,时熔融温度最低为163℃左右。复配增塑剂质量百分含量为30％-40％时。可有效降低聚乙烯醇的熔融温度和结晶温度。     

Shaping safe drinking cultures: evoking positive emotion to promote moderate‐drinking behaviour

Social marketing by Western governments that use fear tactics and threatening information to promote anti‐drinking messages has polarized ‘binge drinking’ and ‘moderate drinking’ through a continuum that implies benefits and harms for both individuals and society. With the goal of extending insights into social marketing approaches that promote safer drinking cultures in Australia, we discuss findings from a study that examines alcohol consumers' moderate‐drinking intentions. By applying the theory of planned behaviour and emotions theory, we discuss survey results from a sample of alcohol consumers, which demonstrate that positively framed value propositions that evoke happiness and love are more influential in the processing of an alcohol moderation message for alcohol consumers. The key limitations of this study are the cross‐sectional nature of the data and the focal‐dependent variable being behavioural intentions rather than behaviours. Research insight into the stronger influence of positive emotions on processing an alcohol moderation message establishes an important avenue for future social marketing communications that moves beyond negative, avoidance appeals to promote behaviour change in drinkers. These research findings will benefit professionals involved in developing social change campaigns that promote and reinforce consumers' positive intentions, with messages about the benefits of controlled, moderate drinking.