In the eye of the beholder: Communicating CSR through color in packaging design

Consumers have become much more attentive and demanding about corporate social responsibility (CSR), and companies are now gradually becoming aware that receiving consumer favor could depend on conducting business in a sustainable manner. Moreover, in order to gain returns from their CSR investments, such as company reputation, customer loyalty and customer–company identification, firms must also provide effective communication of their CSR efforts to the consumers. This study explores the potential of packaging color for conveying CSR to consumers, focusing in particular on consumer packaged goods. For this purpose, a quantitative study was conducted on a representative sample of consumers (n = 2000) in the form of a structured questionnaire, administered using face-to-face interviews. Three different stimuli were created through fictitious images of a non-existent brand product. Only the color of the packaging varied, while all the other graphic elements were left unchanged. The results show that, despite the prevailing association of green with the concepts of sustainability and CSR, it is not the most suitable color to clearly and credibly convey a CSR message to consumers. Thus, it is important to examine whether different colors could serve better to improve the clarity and credibility of CSR claims.     

通用弹药铁路运输安全影响因素分析及对策研究

通用弹药铁路运输是铁路军事运输的一项重要内容,分析了现阶段制约通用弹药铁路运输安全的关键因素,提出了改善通用弹药铁路运输安全条件的具体措施,对于未来开展军用危险品铁路运输具有一定的指导意义。     

商品包装法律规制研究

商品包装是商品的重要组成部分,能对商品起到保护等作用,但现实生活中商品包装存在着虚假包装、劣质包装、过度包装等问题,危害消费者人身安全和环境安全,其根源在于我国在商品包装法律规制方面存在着规范面窄、原则性规定较多、配套措施不完备、操作性较差等问题。因此,必须对商品包装法律规制进行完善,提出完善的途径—对现有的法律规制进行系统化,并指出系统化过程中应注意的事项。     

低碳经济背景下绿色包装产业发展对策研究

以低能耗、低污染、低排放为基础的低碳经济是应对全球气候变暖,实现可持续发展的具体路径和必由之路。作为我国国民经济不可或缺的配套产业,包装产业必须坚持低碳经济发展理念,走绿色包装之路。依据低碳经济理论,阐述了绿色包装产业的内涵与特征,分析了我国绿色包装产业发展面临的困难与挑战,分别从企业、政府与行业协会及消费者方面提出了我国绿色包装产业发展的对策与建议。     

水性软包装复合胶的合成

采用无皂乳液聚合技术,以丙烯酸乙酯、苯乙烯为软硬单体,以丙烯酸-2-羟丙酯(HPA)、甲基丙烯酸缩水甘油酯(GMA)为交联剂,制成一种水性复合软包装胶黏剂。研究结果表明:当w(HPA)=3.5%、w(GMA)=1.5%和w(KPS)=0.7%(相对于单体总质量而言)、反应温度为80℃—85℃、单体滴加时间4h、保温1.5h和w(H-874)=1.2%(相对于单体总质量而言)时,相应的水性软包装胶黏剂聚合反应平稳,综合性能满足使用要求。     

基于业务流程的通用弹药供应保障研究

通用弹药供应保障的业务流程日趋复杂,对通用弹药供应保障业务流程的有效运行提出了严峻的考验。文章构建了由信息流、物流和业务流程要素间约束关系组成的通用弹药供应保障业务流程结构模型,对信息流动过程、物流过程和业务流程各要素之间的约束关系进行分析,讨论了如何从信息流、物流和约束关系方面评价通用弹药供应保障业务流程的效能。     

Short brand stories on packaging: An examination of consumer responses

The persuasiveness of stories and their influence on consumers have been acknowledged in marketing, particularly within the advertising field. In marketing practice, brand stories are increasingly also appearing on product packages. However, packages differ from ads in significant ways as communication channels; for example, the space for messages on a package is limited by the size of the package. This study reports findings from two experiments comparing consumer responses to fast‐moving consumer good (FMCG) packages with and without short brand stories. The findings show that even a short brand story included on FMCG packaging has a positive impact on consumers’ affective, attitudinal, product value, and behavioral intention responses to the brand.     

军用通信产品设计与物流成本关系研究

对物流成本产生影响比较大的主要是产品的外观造型设计和包装设计。通过适当的产品设计手段,有效地控制物流成本,可以增加军工企业利润,用于提高军用通信产品自身的质量,更好地增强我国军事实力。     

基于安全与环保的报废弹药分解拆卸销毁探讨

报废弹药占用国防仓库,影响现役弹药存储安全,需要及时销毁。采用分解拆卸技术销毁报废弹药,能够减少污染,回收再利用废弃弹药物资。为保证安全和资源回收,必须严格落实分解拆卸各种规范制度。本文对报废弹药分解拆卸销毁过程中可能遇到的不安全问题进行分析,提出了几点防护对策为报废弹药销毁从业人员提供帮助。     

Authorware多媒体课件制作的应用技术研究

Authorware在多媒体课件开发过程中功能强大,但在实际应用中总会遇到一些问题。文中就如何降低课件的容量、打包、网上发布等问题进行了分析和研究,并通过在Authorware中调用和控制Flash播放的实例,使设计者在课件设计过程中有清晰的思路,更高效的使用Author-ware。