Gender Matters in Hospitality (invited paper for ‘luminaries’ special issue of International Journal of Hospitality Management)

This article is a review paper, which examines the place of gender in hospitality research and education and discusses the significance of hospitality for women's employment and entrepreneurship opportunities. The paper’s main purpose, however, is to speculate on the future of hospitality gender research and women’s employment prospects in the industry. It suggests that, despite the emergence of gender perspectives in hospitality research and the recent rise of popular feminism in response to high-profile sexual harassment cases and a well-publicised gender pay gap, gender still does not occupy mainstream territory in the field. The paper stresses the continued missed opportunities of neglecting female talent and calls on female and male leaders to shape a gender-just future in hospitality study and practice by mentoring and holding hierarchies to account. The paper identifies AI and robotics and sexual exploitation and harassment as two areas in which hospitality gender scholars could lead scholarship and policy debates on gendered human experiences.     

Challenges faced by world tourism cities – London’s perspective

World tourism cities perform multiple functions and exhibit various characteristics that influence tourism development within their boundaries. They are the main gateway for tourists visiting a country and their success has a direct impact on the visitor economy of that destination. London, the focus of this research, has been one of the world’s top tourism cities for many years, and a key gateway for domestic and international visitors. But despite the important role tourism plays in the economy of the city, there is limited research on the development of this activity in the capital. Using London as an exploratory case study, this paper contributes to better understanding the challenges faced by policy makers when planning and managing tourism in world cities. The adopted research method offers the advantage of gathering insightful information using multiple data collection techniques. Examining this new evidence contributes to expanding the knowledge on the particularities of tourism development in one of the top world cities, which could help policy makers in their efforts to better prepare for potential challenges faced by these complex but important destinations.     

It’s in the air: Aroma marketing and affective response in the hotel world

Smell is considered to be the sense that is most closely attached to emotional reactions. This makes scent in the hotel environment an important atmospheric variable to study, because fragrances are expected to increase the likelihood of producing an emotional reaction from consumers. Capitalizing on smell’s ability to cue memories and conjure up emotions, the purpose of this research is to examine the emotional states evoked by various hotel scents in a hotel business in Hong Kong that uses scent throughout its premises. More specifically, this study intends to make a connection between the emotional states evoked by the hotel scents and how hotel businesses can make use of their guests’ emotional responses. Scent marketing is an overlooked subject in hospitality and tourism research.     

What kind of marketing distribution mix can maximize revenues: The wholesaler travel agencies' perspective?

This study attempts to identify the variety of marketing channel efficiencies for marketing activities and sets up an optimal marketing distribution mix when using different distribution channels for wholesaler travel agencies. This research examines 12 large-scale travel agencies in Taiwan and offers seven direct and indirect distribution channels in order to establish an optimal marketing distribution mix and identifies the different forms of distribution involved. We also implement the analytic hierarchy process (AHP) to prioritize the seven main marketing distribution channels of travel agency: websites, cable TV, radios, professional magazines, retailer travel agencies, strategic alliances, and newspapers. Five criteria are categorized as a distribution channel selection: overall cost of the channel, target audience respondent rate, impression rates, transactional capabilities, and gross profit of the channel. The results show that Taiwan's wholesaler travel agencies adopt the retailer travel agency as their highest priority of channel selection, while travel agency websites hold it as their second priority. Transactional capabilities, gross profit of the channel, and overall cost of the channel are the top three favorable choices among the five criteria considered. This study proposes an innovative hierarchy model of marketing distribution mix to a wholesaler travel agency practitioner when making decisions in order to effectively exploit the different distribution mix, to maximize performances and revenues, and to overcome the traditional experience based on the shortcomings of the selection.     

The advanced experience of foreign countries on China＇s land leasing management

土地出让金在有效利用国土资源、调节收入分配、增加公共财政等方面发挥了积极的作用。但是,分税制改革后地方政府对土地买卖的过分依赖带来的野蛮拆迁、房价虚高等问题也随之成为阻碍城市化进程健康发展的重要因素。如何对土地出让金进行合理征收和科学管理成为当下执政者亟特解决的问题。     

建筑工程施工技术资料管理刍议

建筑工程资料是工程施工全过程的真实记录,是核定工程质量等级的重要依据,也是工程竣工验收的重要档案资料.因此,工程技术资料的整理必须做到及时、真实、准确、完整.     

城乡结合部发育阶段划分与土地管理策略——以重庆市为例

依据重庆市2013年建成区现状、行政区划和城乡总体规划,运用空间分析方法对重庆市城乡结合部发育阶段进行划分,并在调研基础上指出不同发育阶段存在的土地问题和完善策略。研究表明:重庆市低速、中速、快速和高度城市化乡镇分别占29.55%、27.27%、31.82%和11.36%;城乡结合部不同阶段乡镇土地问题存在明显差异,但它们之间具有内在关联性;低速和中速城市化乡镇的土地问题主要围绕"土地监管",而后两类乡镇主要围绕"土地征用";城乡结合部土地管理应注重协调远期利益与近期利益的关系、历史遗留问题与未来趋势把握的关系和城市拓展与培育城郊发展的关系。     

论我国农用机井项目运营管理制度创新

农用机井是农业灌溉一项重要的农业水利基础设施,由于管理措施不当,造成农用机井或淤泥或报废,效益低下。本文在分析机井管理现状及问题的基础上,提出了农用机井的运营管理制度,构建了农用机井运营管理股份制公司的组织结构,并论证了其可行性。     

Using Project-Based Learning （PBL） in Management Accounting Course： Lesson and Reflection From Entrepreneurship Education

One of the main issues in entrepreneurship education is integrating core course to entrepreneurship course. Many educators fail to integrate core course and entrepreneurial education. The purpose of this study is to investigate whether the integration of management accounting course in entrepreneurship course will accomplish the objective of entrepreneurship education. This study is derived from the experience of entrepreneurial project course at Management Department of Ciputra University, Surabaya. This study uses an explorative approach to investigate the implementation of project-based learning （PBL） in management accounting course. The result shows variation of output. There are about 91% business can be implemented by business groups and about 33% target achieved. Several management accounting techniques are used in this study, such as balanced score card （BSC）, activity-based costing （ABC）, activity-based management （ABM）, cost-volume-profit （CVP） analysis, and tactical decision making. This study found that by using management accounting techniques, student can run the business well especially when they have to make decision. This study strengthens the role of management accounting in business practices, and furthermore, this study proves that management accounting is beneficial for entrepreneurs who are still in the start-up business stage.     

存货管理的第四次变革——供应链管理

存货管理经历了三次历史性变革，但还是无法消除整条产业链上的库存，针对这一顽症，供应链管理应运而生，并成功通过了理论界和实践界的双向考验，促进了存货管理的第四次变革。