Balancing the scales: recovering from service failures depends on the psychological distance of consumers

The purpose of this research is to enhance knowledge about service recovery by investigating the feelings of psychological distance in the relationship between customers' perceptions of service recovery efforts of the perceived justice dimensions (distributive, procedural, and interactional justice) and attitudinal responses such as satisfaction with service recovery effort and trust in the firm. The results of structural equation modelling analyses suggested that consumers who had positive justice perceptions were likely to exhibit positive attitudinal responses. Consequently, the positive attitudinal responses generated positive word-of-mouth intention about their experiences and encouraged them to continue the service.     

浅论夏丐尊写作教学观

夏丐尊先生是我国现代著名的语文教育家，其写作论著融理论性与实践性为一体。在夏丐尊先生的作文教学观中，他曾提出作文教学应培养学生人格；作文教学中应培养学生的能力，其中包括注重观察与思考生活的能力，训练学生触发的能力；为文时应树立读者意识；作文训练可从小品文入手等。通过分析夏丐尊先生的写作教学观，以期望对今天的写作教学有积极的指导意义。     

Dangerous Donations? The Effects of Cause-Related Marketing on Charity Attitude

SUMMARY

How might cause-related marketing affect attitudes toward the charity involved? Could charity attitudes be harmed? These questions were addressed in a controlled laboratory study. Positive/negative fit between the organizations was manipulated, and company attitude was measured. The results suggest that charity attitude may be negatively impacted if consumers' attitudes toward the company are negative, or if the organizations have negative fit. Alternatively, CRM may improve charity attitude if company attitude is positive or the organizations share positive fit. The effect of fit is stronger than the effect of company attitude, so positive fit may compensate for pairing with a company toward which consumers' attitudes are negative.     

关于“给排水工程计量计价”课程典型工作任务确定的研究

本文通过对给排水工程计量计价课程的学习现状研究,结合实际施工企业对给排水专业人员的技术要求,结合现行工程计价模式的变化和课程体系的变化,分析确定给排水工程计量计价课程的典型工作任务。     

网络流量测量研究综述

随着网络技术的发展，新的网络流量测量技术不断涌现，其中一些研究成果已被采纳并在设备中实现。文章介绍了网络测量的国内外研究现状，总结和概括了已有的网络流量测量技术特点，并对该领域的关键技术和难点问题进行了分析。     

Economic Status and Social Attitudes of Migrant Workers in China

Migrant workers, meaning those who used to be farmers but have left rural areas and found jobs in cities as a result of economic reform and rapid development in China, have made a significant contribution to the burgeoning labor market and played an important role in speeding up the transition from a planned to a market economy. This present paper considers the economic status and social attitudes of migrant workers. It is based on the analysis of a large‐scale survey in 2006, which was conducted using questionnaires and covered 28 provinces, municipalities and autonomous regions throughout the country. It was found that the income status of migrant workers depends heavily on the education and technical skills that they have developed, rather than on identity‐based discrimination. Surprisingly, it was also found that those on less income and of lower economic and social status show more positive attitudes to society than those who are affluent and considered of higher social status. It is concluded that the decisive factor in attitude and behavior of migrant workers is historic rather than economic.     

论慈禧太后与晚清维新运动的合离

慈禧太后在戊戌维新运动中的表现与她在晚清主导的三次变革中的表现是一致的，慈禧太后并不是我们通常所说的守旧派，她总体上是倾向于缓进变革而反对激进变革的。但这种变革必须服从和服务于她的专制统治的需要，否则就会受到严厉的禁止。她残酷地镇压戊戌变法运动就是这一基本思想的反映。     

基于体验学习的中华老字号品牌态度的影响机制研究

中华老字号作为中华民族的历史瑰宝,目前正面临老化危机。品牌激活理论认为解决老字号品牌老化的关键在于改变消费者的品牌态度。本文从消费者体验学习理论出发,采用实证研究的方法,研究品牌体验对品牌态度的影响,并探讨品牌知识在品牌体验和品牌态度间的中介作用。同时根据三者间的影响机制提出相关管理决策进而改变消费者的品牌态度,激活中华老字号。     

居民风险态度与社会保险参与:来自CHFS的经验证据

利用中国家庭金融调查(CHFS)的微观调查数据,从居民特征的异质性出发,系统地分析了两个问题:居民风险态度的影响因素、居民风险态度对社会保险参与的影响。从个体基本差异、资产、家庭规模、背景风险、安全因素、金融市场了解程度、幸福因素、流动性约束、地区因素、经济信息因素等方面对居民的风险态度进行了分析,特别是首次考察了安全因素、幸福因素和经济信息因素对居民风险态度的影响。结果表明:有安全防范意识、认为社会治安较好、幸福感较强、关注经济信息以及信息来源渠道较多的居民为风险偏好者的概率较大。风险偏好与养老保险、医疗保险参与的可能性呈负相关,与失业保险参与的可能性呈正相关。而风险厌恶则有着相反的影响。     

Does Greater Amount of Information Always Bolster Attitudinal Resistance?

Previous research suggests that attitudinal resistance to information that challenges a prior evaluation increases with the amount of information underlying the prior evaluation. We revisit this proposition in a context in which a set of important claims about a target brand are presented either alone—a lower amount of isolated information—or along with other favorable, but less important claims—a higher amount of embedded information. Results from two experiments show that when the challenge occurs immediately after the initial evaluation, a greater amount of embedded initial information does produce greater attitudinal resistance. However, when the challenge occurs after a delay, a lesser amount of isolated information produces greater attitudinal resistance. The findings qualify previous assumptions about the role of prior information in attitudinal resistance, and support a constructive view of judgment revision and attitudinal resistance.