跨国汽车制造企业国际化经营战略及启示——以丰田汽车为例

本文以日本丰田汽车公司为研究对象,对其国际化经营轨迹和经营战略进行了比较研究。先对其国际化历程进行了追溯,进而提炼其国际化经营战略的共性特点,分析了其国际化经营的优势来源,最后结合我国汽车制造企业国际化发展现状给出我国同业企业国际化经营战略制定与实施的对策建议。     

车用粉末涂料的全球市场探析

本文根据目前车用粉末涂料的发展态势,详细分析了我国粉末涂料发展缓慢的原因及其品种性能、介绍了粉末浆涂料涂装的优点及制备工艺、国外汽车粉末涂料制备技术取得进展、透视了粉末涂料市场概况;并指出了国外粉末涂料、涂装的发展趋势。     

Effects of Production Location on Perceived Automobile Values

Abstract

The factors contributing to a positive brand image and the impact of a lower cost production location have typically been treated as independent. In the international arena, two streams of literature have developed around these two issues. The so-called Country-of-Origin (COO) literature has dealt primarily with consumer perceptions and evaluations of foreign-made products, while the Foreign Direct Investment (FDI) literature has focused on the determinants of investments by firms operating in foreign countries. We believe that a major reason for the lack of influence of COO studies on FDI is the typical format of the results of COO research, which tend to involve average values on various psychometric-type measurement scales. This paper demonstrates a method for generating monetary values in COO research via conjoint analysis. One such result, reported herein, is that a change in the production location of a $17,000 automobile from the USA to Mexico results in a change in value of $1,952 among a particular group of consumers. Hopefully, this type of result will be more meaningful to FDI researchers and practitioners than scaled items, and lead to their consideration of the relatively consistent findings of the COO literature in the future.     

Local Retail Segmentation Using the CETSCALE

Abstract

The CETSCALE was used to segment a local retail luxury sedan market into pro-import and anti-import groups. Four versions of a newspaper advertisement for both Cadillac and Lexus luxury sedans were tested across these two segments. Non-comparative, weaker indirect comparative, stronger indirect comparative, and direct comparative advertising headlines were used in a between-subjects design. An existing automobile dealership selling both Cadillac and Lexus brands was used as the test sponsor. Results unexpectedly indicate that the pro-import segment favors the hard-hitting direct comparison format significantly less than the anti-import segment, finding it less believable, likable, convincing, and professional, plus more boring.     

Organizational attention and learning under regulatory intervention: Governmental investigation into auto engine quality

We examine the efficacy of government regulation on a firm's product. We draw on the behavioural approach of organization research in order to understand the micromechanisms whereby the regulatory intervention process affects corporate operation. We suggest that while government investigations may limit the improvements in product quality by distracting a firm's attention, this unintended outcome depends on the extent to which the firm engages in a substantive problem‐solving process with the regulator during an investigation process. A longitudinal analysis of the US government's investigation into motor vehicle engine production offers overall support for our argument. The paper concludes with a discussion of the implications that our findings present to learning theory and institutional literature. Copyright © 2017 ASAC. Published by John Wiley & Sons, Ltd.     

我国汽车产业组织结构调整与规模经济

世界汽车产业的发展是伴随着企业规模的不断扩张与生产的不断集中过程。我国汽车产业组织结构调整的出发点也是基于追求规模经济的原理。然而获得规模经济单纯通过扩大企业的组织规模与生产规模是无法实现的,优化生产和经营的规模是企业成长有效途径。     

Strategic policy revisited: The origins of mass production in the motor industry of Argentina,Korea and Spain, 1945–87

During the postwar ‘golden age’ of economic growth, Argentina, Korea and Spain promoted the development of their motor industries by restricting imports, licensing investment, imposing a high level of local sourcing for parts, and supporting their own national champions. These strategic policies took advantage of economies of scale, achieving significant increases in output, and creating dynamic competitive advantage. Sudden liberalisation or the high volatility of the macroeconomic environment could jeopardise the process of structural change. Gradual evolution of policy-making and the cumulative learning of capabilities by the national champions were crucial for long-term success. The present research supports both List's classical defence of protection for infant industries in medium–large economies and more recent claims in favour of strategic policy.     

现代汽车涂装防腐技术的应用与发展

综述汽车的金属腐蚀及危害,引起汽车金属腐蚀的主要因素,着重从结构设计、材料应用和防护工艺等方面介绍现代汽车的金属防腐技术,并提出汽车应用金属防腐技术的发展方向.     

现代汽车上的胶黏密封技术

本文详细介绍了密封/胶粘剂物理性能、施工特性;密封/胶粘剂的分类和组成,以及密封/胶粘剂在汽车生产中的作用;提出了装配用风挡玻璃的密封胶和汽车生产中的密封/胶粘工艺.     

汽车产业经济的供应链研究分析

汽车产业经济成为继信息技术产业之后受到模块化深刻影响的产业部门,模块化供应链的生产方式对它的发展有着举足轻重的影响。本文介绍了在欧洲和日本所产生的两种模块化生产方式,并讲述了在这两种模块化生产方式影响下模块供应链的类型,以此为基础,研究得出模块化是推动汽车产业经济生产组织方式变革的根本原因,最后分析了模块化对我国汽车业所带来的影响。