The effect of physical environment on passenger delight and satisfaction: Moderating effect of national identity

This study aims to examine the influence of an international airport's physical environment on passengers' delight and satisfaction. This study also aims to assess the moderating role of national identity on the relationship between physical environment and passengers' delight and satisfaction. A convenient sampling technique was used to select the sample. A total of 271 questionnaires distributed at Kuala Lumpur International Airport, Malaysia were used for data analysis. The result from the structural analysis suggests that physical environment in an international airport influences passengers' delight and satisfaction. Moreover, national identity portrayed in airport moderates the relationships between physical environment, passengers' delight and satisfaction. Overall, findings of this study extends the understanding of physical environment, passengers' delight and satisfaction and national identity in the context of an international airport and offer implications for international airport authorities. Discussions and implications for airport practitioners, limitations, and suggestions for future research are also provided.     

Crowded identity: Managing crowdsourcing initiatives to maximize value for participants through identity creation

In this article, we consider crowdsourcing from the consumer perspective. Specifically, we examine the identity value (i.e., sense of self) that consumers accrue by participating in creative crowds. How can managers structure crowdsourcing initiatives to maximize value for participants through identity creation and expression? We strive to answer this question first by examining the different types of crowdsourcing initiatives from a value co-creation perspective. Then we evaluate how consumers construct identities through consumption and review the literature on identity theory. Finally, we link the identity type—personal, extended, or social—to the management of crowdsourcing ventures and offer suggestions for practitioners.     

空中乘务专业认同测量模型及其实证研究

综合采用文献分析与深度访谈，提出了空中乘务专业认同四维度测量模型，它包括：专业教学、专业前景、专业意识及专业发展。开发并验证了用于测量空中乘务专业认同的量表。实证结果表明：开发的量表具有良好的信效度。对开展空中乘务专业认同优化管理提供参考依据。     

Effects of ethnic advertising on consumers of minority and majority groups: the moderating effect of humor

The effects of portrayals of ethnic endorsers in advertising are ambiguous. These portrayals strengthen the ethnic identity of ethnic minority groups, thus leading to positive responses toward the ad. They can lead to negative responses, because these portrayals can be perceived as stereotyped. Humor is a tool that can increase positive effects of identity-building and reduce negative effects of stereotyping. In this study, we investigate how humor moderates the effects of ethnic advertising on consumers from ethnic minority and majority groups. We find that humor supports the effects of traditional portrayals for both groups. Moreover, the effect of traditional portrayals combined with humor is strongest for the minority group. These findings provide evidence for the positive effects of humor in ethnic advertising and thus provide new insights to the stereotyping, ethnic advertising, and humor literature. The findings have practical implications for advertising using ethnic endorsers, humor, or targeted at ethnic minority groups.     

高职院校大学生职业生涯规划教育模式探讨

做好大学生职业生涯规划教育工作是社会发展对人才培养工作的基本要求.当前,高职院校需要转变固有理念,形成自身的职业生涯教育体系;立足于规范的制度,建设专业的指导教师队伍,构建合理的教育框架,创建有针对性的教育模块;增强学生的主体意识,力求实现从被动到主动的转变.     

论高职学生职业观念的构建

以具有大学生身份而在企业一线进行技能或操作型工作为培养目标的高职院校,应该特别重视引导学生形成健康的生活生存观念、完美的职业精神和良好的职业素养。因为在传统的价值观发生了颠覆性的断裂而孕育全新价值观的社会环境正在形成之中的社会、经济结构转型时期,学会认识、享受职业比掌握职业技能、选择职业更重要。     

以职业生涯规划导向夯实校园文化活动

打造职业生涯规划为主流的校园文化,将更好地推进"就业""、技术应用"两大理念,服务学生,提高高职校园文化的品质。     

Competing priorities as constraints in event travel careers

An event travel career is a potentially lifelong pattern of travel to events linked with an individual’s preferred leisure activity. This paper applies the concept of an event travel career to non-elite triathletes. For these active sport tourists, ongoing pursuit of an event travel career is arguably constrained by competing priorities that intervene between everyday life and their pursuit of an event travel career. In-depth interviews were conducted with 21 triathletes identified as pursuing an event travel career. Interpretive analysis revealed seven domains of competing priorities that could work to constrain their event travel career aspirations. These domains included familial relationships, domestic responsibilities, sociability, finances, leisure, wellbeing, and work/education. The seven competing priority domains were interrelated, and cyclical in their constraining effects. Data assisted in clarifying some defining characteristics of the event travel career concept, and challenged notions of leisure participation as entirely positive and fulfilling.     

环境意识与企业形象塑造

可持续发展的思想和社会市场营销观念已成潮流。为适应市场需求的变化和环境管理的要求,寻 求市场机会和避免环境威胁,必然要求企业树立环境意识,履行应尽的社会责任,并融入、体现在企业 形象塑造中。在企业识别系统中贯穿“环境形象”设计是企业形象塑造的关键。     

民族旅游冲击下独克宗古城社会文化变迁

民族旅游已经成为旅游发展的一种趋势,越来越多的游客前往少数民族区域体验民族文化,并参与其中。在外来游客参与到东道主——旅游目的地的日常生活时,外来文化也参与其中,并使得东道主地区的文化发生变迁。旅游文化的介入使得东道主地区的文化发生变迁,同时也刺激着本土民族对自我文化的再认识,从而进一步促进了当地少数民族的族群认同。