Decomposing Impression from Attitude in Relationship Management Outcomes

This study expands relationship management theory by testing the linkages between perceived relational quality, organizational impression, and attitude in affecting the behavioral intention of customer public of five major banks. A survey of 1,178 banking customers showed that perceived relational quality, organizational impression, and individual attitude, significantly affected supportive behaviors. Organizational impression was found to be almost three times more determinant than perceived relational quality in affecting individuals' attitudes, and subsequently, their supportive behaviors. By highlighting the role of organizational impression, linkages between the relationship management perspective and other theoretical frameworks, such as image repair, become apparent; bearing implications for scholarship and practice.     

加强政府回应渠道的建设与完善促进服务型政府建设

服务型政府作为公共管理研究的一个重点领域,其定义和评判标准学术界目前并没有完全统一,但对于服务型政府的根本目标和内容的认识是基本一致的。从政府的服务角度看,对政府服务效果评价的主体应该是接受政府服务的广大群众,而群众的评价又与政府面对公众诉求时回应的态度、效率及采用的方法和取得的结果有直接关系。所以提高政府的回应质量直接关系到群众对政府的满意度,本文将从加强政府回应渠道的建设与完善角度出发,探讨服务型政府建设问题。     

Flight to liquidity and the Great Recession

This paper argues that counter-cyclical liquidity hoarding by financial intermediaries may strongly amplify business cycles. It develops a dynamic stochastic general equilibrium model in which banks operate subject to agency problems and funding liquidity risk in their intermediation activity. Importantly, the amount of liquidity reserves held in the financial sector is determined endogenously: Balance sheet constraints force banks to trade off insurance against funding outflows with loan scale. A financial crisis, simulated as an abrupt decline in the collateral value of bank assets, triggers a flight to liquidity, which strongly amplifies the initial shock and induces credit crunch dynamics sharing key features with the Great Recession. The paper thus develops a new balance sheet channel of shock transmission that works through the composition of banks’ asset portfolios.     

Macroeconomic Effects of Asset‐Price Shocks in a Globalized Financial Market

In this paper, I study a model in which shocks to asset prices affect the real sector of the economy through a credit channel. As financial markets become internationally integrated, the economy becomes less vulnerable to domestic asset‐price shocks, but more vulnerable to foreign asset‐price shocks. To the extent that monetary policy stabilization is feasible and desirable, the globalization of financial markets shifts the focus of monetary policy from domestic asset prices to worldwide asset prices.     

网络营销策略

电子商务已成为当代社会中企业所不可缺少的竞争手段,网络营销已成为未来企业生存必不可少的基本条件之一。营销策略是关系到企业生死存亡的关键性问题,有必要对电子商务中的市场营销策略进行探讨研究。     

基于SEM的网购口碑视角下消费者回购意愿影响机制的实证研究

基于信号理论和理性行为理论,以店铺信誉和在线评论作为前因变量,引入品牌态度作为中介变量,以体验感知作为调节变量,构建网络口碑视角下消费者回购意愿模型。通过SEM分析方法,对各因素关系进行检验。结果表明:店铺综合体验星级、店铺评分、在线评论中的评论形式对品牌态度有正向的作用;体验感知对店铺综合体验星级、店铺评分、评论形式、评论相似度与品牌态度之间的关系有正向的调节作用;品牌态度正向影响回购意愿;在线评论的评论相似度和差评负向影响品牌态度;体验感知负向影响差评与品牌态度的关系。     

信托受益权登记背景下的信托产品销售决策变化及影响——基于不同渠道偏好和成本的视角

信托受益权的登记细则出台及国内信托受益权账户系统的上线,对信托产品的销售渠道产生影响。通过模型构建,研究新制度背景下服务水平变化对信托公司销售成本的影响,并推导出直销和代销两种渠道的市场份额会发生变化,信托公司直销的市场份额将增加,由第三方财富公司代销的市场份额将逐步减小。销售渠道的改变会降低信托融资的总成本,从而会对信托业以及整个金融监管模式产生积极影响。     

态度变化能预测家族企业职业经理忠诚度吗？——个人特质的调节作用

职业经理化是我国家族企业成长为＂现代企业＂的必由之路。但职业经理忠诚度低下,甚至＂背叛＂雇主的现象频频发生却伤害了双方的彼此信任,使企业家与经理人之间的合作难以长期持续。本文目的在于寻找职业经理忠诚度的预测方法。通过检验忠诚度的直接前因——态度变量,我们发现,满意度和承诺度、工作搜寻意愿对职业经理忠诚度具有显著预测效应。同时,工作参与度、承诺倾向、创业动机等个人特质也显著影响忠诚度。这三个特质变量还对态度变量与忠诚度之间的关系具有显著的调节作用。此项研究给出了一种预测职业经理忠诚度的方法,加深了对企业家与经理人真诚合作的条件的理解。     

财政支农的市场一体化效应及其政策

以增加农民收入从而支撑具有产业、区域特征的市场一体化为视角,对财政政策不同的支农方式和支农工具所产生的不同的农业市场一体化效应进行了分析,认为直接收入补贴明显好于价格支持;间接支农优于直接支农;而且不同的支农项目对市场一体化的促进作用差异显著。为此,提出了逐步减少价格支持,增加直接收入补贴,增加财政间接支农力度,引导农业生产要素多渠道利用,促进农业系统内外部合作,重视三农无形资产,建立适当监督机制等政策建议。     

基于梳状导频分布的OFDM信道估计改进算法

提出了基于梳状导频分布的OFDM信道估计的改进算法,分别在基于频域（DFT）和时 域（IDFT）的迫零内插算法的基础上运用了数据翻转的思想。该算法可以大大地减少DFT/ID FT变换时所产生的边缘效应,并且通过优化边缘位置的估计性能来提升整个OFDM信道估计的 精确度。仿真结果表明,该算法相比经典算法在性能上有较大提升。