浅析日本服装SPA品牌运营模式给中国服装带来的启示

SPA服装品牌在全世界都有了良好的发展,但是在中国还是以传统订货会为主要模式的服装品牌比比皆是,本文通过对日本SPA品牌的研究分析了日本SPA品牌的发展和运营方式,与中国服装品牌进行了对比分析,得出适合中国SPA服装品牌发展的新方法。     

论现代服装设计中的“禅意美学”

随着物质生活的不断丰盈,迅速积聚的商业财富令人类欲望不断膨胀,各民族文化差异的弱化,传统手工艺凋零令一众设计师开始反思。他们开始从东方质朴的"禅"文化中汲取营养,运用"禅意美学"的设计理念进行创作。文章以"禅意美学"在服装设计中的应用为主导,系统地阐述了"禅意美学"的发展脉络并通过实例分析其运用方式,为在设计领域推广简朴、旷达的生活设计观提供指导。     

基于网络环境的服装营销策略创新

网络已成为服装行业企业新的销售渠道和竞争平台。在网络环境下进行服装销售有着与传统服装销售不同的特点,因此,探索服装网上销售的创新策略,是众多服装企业寻求进一步发展的必然选择。     

时尚“怪人”的品位——基于个性化摄影语言的分析

什么样的照片才算是好的摄影作品呢？或者说好的摄影作品有什么标准？它可能涉及构图、光线、曝光、创意等等因素，当然这些因素不可或缺，吸引了观者的眼球，我们通常也会把这些作为优秀作品的评判标准。但是，不仅仅局限于此，还包括更多，如拍摄者的想法、情绪、或带有强烈个人风格的作品等等。     

Creative mass. Consumption,creativity and innovation on Bangkok's fashion markets

The becoming productive of consumer culture has been an important theme for social research. Within neoliberal discourse, the link between consumer culture and new forms of immaterial production has been conceptualized as “creativity.” This paper uses the experience of Bangkok's fashion markets to begin to articulate an alternative understanding of the relation between consumer culture and immaterial production, a different kind of “creativity.” We suggest that Bangkok's fashion markets manifest a kind of creativity where innovation is highly socialized, as opposed to being oriented around the notion of individual genius and individual intellectual property; where participation is popular as opposed to elite-based and where the ambiguous relation between creation and commercial success that is intrinsic to Western notions of creativity is replaced by an embrace of markets and commerce as vehicles for self-expression. Bangkok's fashion markets represent an example of a market-based commons centered innovation economy.     

浅论服装设计中设计 欲望 物三者的关系

设计作为一种造物活动,不仅满足欲望,而且创造欲望。设计一方面显示人生存的欲望,另一方面显现为创造的欲望。设计之所以可能,是因为人生存有欲望。服装设计作为设计的一个门类,同样也由欲望产生,进而创造欲望。     

我国服装出口行业转变发展方式研究——以武汉市为例

服装是我国出口的传统支柱产业，也是在国际市场上有较大比较优势和竞争优势的产业。文章通过对武汉市2006—2010年的服装出口数据的分析，揭示了武汉市服装出口存在的两大问题，并解析出存在问题的三大原因，认为我国服装出口行业亟待转变发展方式，并提出了完善产业链，着力发展自主品牌出口，拓展服装出口市场，培养服装国际经营人才等建议。     

论服装的流行

从服装流行的定义着手，论述了人与服装的关系，人的心理因素对服装的制约是内在的，潜在的。不管流行毁多情又无情的特点，服装流行总有一定的周期和规律，流行随时间而循环，再现，但我们要活用流行。     

Book Reviews

Today both Denmark and Sweden are successful fashion exporters due to the re-export of clothing designed in Scandinavia and produced in low-wage countries, while domestic clothing manufacturing has become almost non-existent over the past 20 years. This article compares the strategies of Danish and Swedish trade associations in clothing manufacturing and discusses whether or not the associations encouraged the abandonment of local manufacturing and adoption of global value chains. The analysis is carried out on the basis of interest group theory as developed by Mancur Olson and others, and the findings confirm that interest group influence can entail long-term negative effects, but also that variations in institutional settings are decisive.     

服装表演中服装美与舞蹈美的融合研究

通过分析探讨服装表演中所要展示的服装美、舞蹈美表达形式,提出将舞蹈的节奏与韵律与服装的设计创意、服装款式、服装材质和服装色彩等充分融合的观点,以期服装表演的完美展示和舞蹈元素在服装表演中的更大程度融入。