实际有效汇率影响中国纺织品服装贸易的实证分析

纺织品服装是中国具有比较优势的大宗出口商品,在中国对外贸易中有重要的地位。文章运用最小二乘估计法,就人民币实际有效汇率对中国纺织品服装进出口贸易的影响进行了实证分析。结果表明,人民币实际有效汇率变动对中国纺织品服装进出口有显著影响,且其对进口的影响明显大于对出口的影响。另外,收入水平也是影响中国纺织品服装进出口的主要因素。     

论服装设计中多种设计元素综合运用的层次化

在近年服装设计的发展中,单纯使用单一设计元素的设计理念已经被淘汰,取而代之的是几种设计元素共同作用于一件或同一系列服装中的设计理念.在一件服装中只使用单一的设计元素,会使服装的表现形式过于平面、呆板.有层次地合理使用多种设计元素则可以使服装,特别是系列服饰在艺术表现上更生动、更立体,更能表现设计师丰富的灵感及服装别具一格的设计风格.因此,在服装设计中运用多种设计元素是现代服装设计发展的主要趋势     

论第三方协调性服装供应链之构建

第三方协调性服装供应链是近年新兴的一种纺织服装供应链形式,文中分析了它的特征,探讨了第三方协调性服装供应链的构建要点。     

消费者创新性与互联网购物

首先,研究引入了部分人口特征和心理特征变量对互联网创新消费者进行了初步的界定;其次研究了消费者创新性对消费者的网购行为的影响。实证结果发现性别、成长环境和收入等人口特征是区别互联网创新消费者的显著变量;另外,研究结果还表明个体功能风险和时尚意识对消费者创新性分别有负面和正面的影响;最后,研究发现消费者创新性对网购行为具有显著的正影响。     

Labelling fashion markets

The present article discusses how an ethical and environmental labelling system can be implemented in fashion garment markets. Consumers act in markets that provide them with more information than their limited cognitive capacity allows them to handle. Ethical and environmental labelling in markets characterized by change, such as the fashion garment market, makes decision‐making even more complicated. The ethical and environmental labelling system proposed here is designed to alleviate firms' administrative burden and give consumers more choice. It proposes that information on ethical and environmentally friendly production should be combined to enable consumers to decide whether they want to contribute an extra sum for the item they purchase in the store, which would then be transferred to the workers or an environmental organization. The beneficiaries – garment workers in developing countries and environmental organizations – would decide what to do with the money. This is a simpler and more direct solution than those suggested by scholars and activists trying to solve the problems of ‘sweatshops’ and the environmental consequences of the production of fashion garments. It also reduces administration compared with existing systems. At the same time, it can be implemented alongside systems based on strict regulation of production.     

Problems of large‐scale fashion designers in Accra,Ghana

A survey was conducted to investigate the problems faced by large‐scale fashion designers in Ghana. Data were analysed using the Statistical Package for Social Sciences (SPSS). The problems the respondents encountered were manpower, economic, logistic and social. Additional training in fashion design outside Ghana and a high level of education were identified as assets in the export trade. Suggestions to the Ghanaian Government and other stake holders, to improve the fashion industry and thus enable the industry to contribute effectively to the realization of the economic goals outlined in ‘Ghana’s Vision 2020’ (development plan), are discussed.     

长春市商场品牌服装的采购模式优化

通过对长春市各大商场品牌服装采购现状的深入分析,针对各商场服装采购分散、供需信息不对称、采购成本过高等问题,提出建立长春区域采购联合处,建设商场与商场、商场与生产厂商之间供需信息交流的平台,采用集中采购、联合采购、电子采购相结合的模式,选用专业的第三方物流服务供应商为整个区域进行统一的服装采购,从而降低各商场采购成本,提高市场竞争力,使现有模式得到优化,进而促进整个吉林省服装行业的可持续发展。     

基于钻石模型和RCA指数对我国纺织服装产业国际竞争力的研究

在经济全球化的背景下,提高国际竞争力已成为产业发展的核心。纺织服装产业一直是我国的传统优势产业,但近年来竞争压力日趋激烈。本文基于波特教授的钻石模型理论,从要素条件,需求状况,相关产业和支持性产业,企业战略、结构和竞争4个关键要素方面,研究了该产业的发展现状及出现的问题,并结合RCA显示性比较优势指数,实证分析了中国与印度、意大利等国的竞争力指标。从而针对性地提出了提升我国纺织服装产业国际竞争力的对策和建议。     

金融海啸下珠三角运动服装业的“危”与“机”

文章运用珠三角运动服装业最新的运行数据,从资源禀赋、销售业绩、贸易影响要素入手,以产业升级为切入点,综合分析该产业在全球运动服装产业价值链上所处位置,深度剖析珠三角运动服装业在当前金融危机背景下所面临的危与机,提出产业优化升级路径和实施策略,为珠三角运动服装业及我国其它劳动密集型产业的发展和升级提供指引。     

谈应用型服装类专业人才的培养

针对现今新型本科院校的增多,首先阐述了新型本科院校定位于应用型本科的原因,然后介绍了应用型服装类专业人才及其培养模式,最后从地方经济建设和高等院校的关系着手,指出应以服务地方经济建设为根本,促进应用型服装类专业人才的培养。