服装CAD课程建设与教学改革研究

通过文献搜集和实地调研等方法进行相关研究,得出服装CAD课程的教学现状种种不足,在此基础上,提出通过其软硬件建设、师资队伍建设以及网络课堂建设等三个方面完善服装CAD课程建设工作,并从教学内容、教学方法以及教学评估等方面对服装CAD课程进行教学改革尝试,以期更好地促进服装CAD课程的教学完善。     

面向能力培养的男装课程教学方法

本文以温州大学服装设计与工程专业为例,以温州大学人才培养模式创新实验区为依托,结合温州男装人才市场的实际需求,提出了面向能力培养的服装类院校男装课程体系教学改革方法。针对男装课程的具体特点和要求,在分析授课内容,总结实践教学经验的基础上,提出以课程项目为驱动,开展专项性与综合性相结合的教学设计,以此提升学生的学习兴趣,提升学生对男装的设计整合能力。     

基于区域经济的《服装设计》案例式教学

嘉兴市服装产业的发展对服装设计人才提出了新的岗位能力要求,《服装设计》课程教学的主要问题在于教学与现实脱节。文章从制订教学目标、建立教学模型、设计教学案例以及完善成绩评定几方面入手,对《服装设计》课程进行了案例式教学实践与探索。     

浅析女装设计中的“儿童化”倾向

随着时代快速的发展,人们对于服装的要求已不简单是功能性与技术性,更加关注服装带给人的情感需要。"儿童化"的女装设计运用逆向思维将童趣理念载入服装中,形成一种稚趣、幽默、俏皮、轻松的设计风格,将成年女装实现了"减龄化",迎合了人们对服装的情感需要,在这个宣扬年轻的社会中为成年女性着装多提供了一种选择。本文分析了女装"儿童化"设计的造型特征、色彩与图案、材料、配饰几方面的表现手法,探讨了儿童语言在成年女装中的运用。     

The need for services and technologies in physical fast fashion stores: Generation Y’s opinion

ABSTRACT

This study answers the question of in which services and technologies should fast fashion retailers with physical stores invest. Fifteen improvement options were identified through a literature review, corporate practice and expert interviews. Then, a sample of 255 members of Generation Y evaluated and classified these options as attractive, indifferent, must-be, one-dimensional, or reverse according to Kano’s approach using the segmented Kano perspective. Results show that Generation Y generally values service improvements (e.g. with respect to salesperson friendliness and competence) higher than technology improvements. However, this evaluation differs among customer segments: whereas quality-conscious fast fashion shoppers are mainly indifferent to technology improvements, other customer segments rate ‘3D Bodyscan’, ‘Barcode App’, ‘Click&Collect’, ‘iDressroom’, ‘iTerminal’, ‘Loc Aware App’, or ‘Self-Checkout’ as highly attractive.     

The emergence of Italy as a fashion country: Nation branding and collective meaning creation at Florence’s fashion shows (1951–1965)

Abstract

We analyse the emergence of Italy as a fashion country with a reconstruction of the history and impact of the collective fashion shows that Giovanni Battista Giorgini organised in Florence in 1951–1965. Our cultural analysis highlights the role events play in the mobilisation of local actors and the creation of nation brands, which we conceive as ongoing narrations built on a country’s material and symbolic resources that differentiate its image in valuable ways for export markets. Despite their decline, the Florentine shows created an intangible asset that facilitated the ascent of Milan as Italy’s fashion capital in the 1970s.     

Investigating consumer attitudes and intentions toward online fashion renting retailing

Due to growth of access-based consumption businesses, it is important to understand how consumers perceive online fashion renting services. Based on two theories, the Theory of Reasoned Actions and expectancy-value approach, this study aims to examine the influence of consumers' attitudes and subjective norms on their intentions to participate in online fashion renting, and to investigate behavioral beliefs that may cause them to form favorable intentions toward online renting. In order to do this, a total of 300 sample surveys were collected from U.S. consumers. To assess the respective measurement model, confirmatory factor analyses were performed, and a structural path analysis was performed to verify the hypothesized relationships. This study empirically asserts that attitudes and subjective norms are key predictors of consumers' intentions to participate in online fashion renting. Consumers' attitudes toward online fashion renting were determined by assessing their perceptions of its relative advantages, compatibility, ownership, and ecological value. While acknowledging the influence of subjective norms and previous fashion rental experience, online fashion rental platforms are also advised to engineer strategies to engage consumers in this practice and to encourage peer referrals. This study sheds light on the determining factors that shape consumers’ attitudes towards and intentions to participate in online fashion renting, from which appropriate business strategies could be devised to enhance consumer engagement and expand the online fashion rental market.     

延迟制造在我国服装行业的应用研究

以我国服装行业为研究对象,介绍了服装供应链目前存在的问题,对延迟制造技术在服装行业的应用条件进行了分析,并提出了延迟制造在服装行业的应用方法。     

基于网络环境的服装营销策略创新

网络已成为服装行业企业新的销售渠道和竞争平台。在网络环境下进行服装销售有着与传统服装销售不同的特点,因此,探索服装网上销售的创新策略,是众多服装企业寻求进一步发展的必然选择。