The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets

Retailers are making considerable efforts to improve their brand management. The challenge they face, however, is how best to integrate coherently their stores, as brands, and their various distributor brands (store brands, private labels, etc.), in order to increase their brand equity and offer the market differential value that will stimulate customer loyalty. From this perspective, it is crucial for retailers to investigate the relationship between the store and their own brands. This study proposes two theoretical models showing the mechanism whereby store image helps increase the equity of a specific type of distributor brand (the store brand). The approach used in this analysis is based, on the one hand, on defining brand equity through its components, using the model in Aaker (1991), and on the other, on including (social and strategic) corporate dimensions in measuring store image. The empirical research made in the hypermarket sector in the Basque province of Gipuzkoa backs the majority of the proposed hypotheses. The results show that store image can be used by retailers to influence all components of store brand equity, essentially through its commercial and strategic dimension. This research is intended to address the clear lack of research on store brand equity.     

水产品加工业供应链风险及其控制策略

根据对文献的研究成果,结合对水产品加工业的深入调研分析,本文着重从供应、物流、财务、信息、需求、环境等方面对水产品加工业供应链风险进行剖析。供应链中各种风险因素之间并非独立存在,而是相互影响、互为因果。因此,在明确水产业供应链每种风险产生根源及其变动规律的基础上,提出适宜的风险控制策略,以期规避风险,确保水产业供应链整体安全高效运行。     

发展农地规模经营的现实必要性及路径选择

当前土地细碎化造成的农业生产低效率,农村精壮劳动力转移造成的农业劳动力流失,农业劳动力代际传承的断裂以及发展低碳农业经济等均需要发展农地规模经营,但是农地产权不明确、土地流转利益协调困难、农村社会保障不健全等阻碍了农地规模经营的实现。我国有些地方的实践证明股份合作制很好地克服了农地规模经营所遇到的困难,股份合作制度是实现农地规模经营的可行选择,但是在进一步发展股份合作制时,需坚持因地制宜、各方主体准确定位、切实维护妇女土地权益、完善农村社会保障制度、坚持农地农业经营等原则。     

基于项目关系和项目管理的营销战略研究

基于关系管理和项目管理,结合项目型企业的特征,提出适合项目型企业的营销战略模型,即基于顾客关系组合、网络关系组合、销售和交付项目组合、以及产品开发项目组合的营销战略,并在此基础上分别对四种组合的目标、主要管理活动以及组合的协同效应进行了详细的分析,为项目型企业管理者进行更为有效的战略管理提供参考。     

Evaluating green supply chain management among Chinese manufacturers from the ecological modernization perspective

Green supply chain management (GSCM) has become an emergent ecological modernization tool amongst Chinese manufacturers to balance environmental performance with productivity and business performance gains. Ecological modernization at the society level is influenced by restructuring policies and regulations. Some of these policies and regulations in China are focusing on enhancing energy savings and pollution reduction (ESPR). Based on a survey of 376 responses, we investigate whether different Chinese manufacturer clusters varying in their extent of implementing GSCM exist from this ecological modernization perspective. We also examine if Chinese manufacturers’ awareness of domestic and international environmental ESPR-oriented compliance is related to GSCM implementation and whether a mediating effect of regulatory pressure plays a significant role. The results highlight the varying pace of Chinese manufacturers to ecologically modernize with GSCM practices and the significance of regulatory pressure to diffuse the practices adoption by Chinese manufacturing industry. Implications of this research go beyond the manufacturers investigated in this study where similar occurrence of these relationships may exist in other regions.     

Greening transportation fleets: Insights from a two-stage game theoretic model

The greening of organizational transportation fleets, especially trucks and automobiles, has gained increasing attention by companies in a variety of industrial sectors. The reasons for this concern and attention are due to regulatory and competitive pressures, but also increasing costs of fossil-fuels. Surprisingly the amount of research and modeling for fleet management overall has been rather limited, with the focus on managing green vehicle investments virtually non-existent. In this study we develop a two-stage game theoretic model that helps evaluate, from both policy and organizational perspectives, the implications of greening of transportation fleets. Various parameters are evaluated including factors such as innovations in green vehicle technology, levels of service differences, cost of fuel, adjusting tax policy, regulatory compliance requirements, and adaptation costs. This evaluation provides practical insights into actions that could be considered by regulators and organizations to encourage environmental investments.     

Spare parts demand: Linking forecasting to equipment maintenance

Demand for spare parts is typically intermittent and forecasting the relevant requirements constitutes a very challenging exercise. Why is the demand for spare parts intermittent and how can we use models developed in maintenance research to forecast such demand? We attempt to answer these questions; we present a novel idea to forecast demand that relies upon the very sources of the demand generation process and we compare it with a well-known time-series method. We conclude that maintenance driven models are associated with a better performance under certain conditions. We also outline an inter-disciplinary agenda for further research in this area.     

Analysis on the Relationship between Fire Security Investments and Corporate Profits

企业的消防安全投入作为企业固定生产成本的组成部分,它意味着在为企业和社会带来效益的同时所花费的代价。对企业的消防安全投入和经济效益的分析将是消防工作需要解决的一个紧迫而且重要的课题。本文从阐述企业消防安全投入的定义、内涵与内容入手,深入分析与总结了消防安全投入给企业带来的直接与间接经济效益。     

企业财务管理目标的选择及实现对策

本文通过对财务管理目标的分析,提出我国目前企业财务管理目标的选择--企业价值及持续发展能力最大化,并阐述了实现企业财务管理目标的对策.     

企业财务风险的表现形式及应对措施

风险管理是一门新兴的管理学科,只有将企业作为一个整体对财务风险进行度量、控制和处理,才能实现真正的企业财务风险管理所要达到的目的,这是值得深入研究的重要课题.