Do customer participation and cognitive ability influence satisfaction?

Under some circumstances, increased customer participation can enhance customer satisfaction. However, the precise mechanism by which participation might increase satisfaction has not been explored in the literature. This paper considers whether a customer’s cognitive ability might affect the relationship between participation and satisfaction. A causal model has been developed to examine the potential interactive effects of participation and cognitive ability on satisfaction, and a simple quantitative model has been proposed to simulate these effects. The results of both a numerical simulation analysis and a quantitative analysis of case study data indicate a significant main effect of cognitive ability on satisfaction. Additionally, an interactive effect has been observed, whereby higher cognitive ability results in higher satisfaction, given a minimum degree of customer participation in the service. Among this study’s implications is that customers with different cognitive abilities should have different degrees of participation that act to maximize their satisfaction.     

When do MNCs fail to learn from prior failure experience?

Do multinational corporations (MNCs) learn from their prior failures in international joint ventures (IJVs)? When does decision makers’ cognitive inability hinder MNCs from learning through their prior failure experiences? In the context of IJV survival in subsequent IJV entries, this study compares predictions made from two distinct theoretical perspectives, both of which belong to the behavioural school in strategy literature. According to the performance feedback perspective, MNCs may effectively learn from their prior failure experiences gained in familiar decision‐making contexts. On the other hand, according to the cognitive bias perspective, MNCs may not be able to effectively learn from their prior failure experiences if they inaccurately interpret the causes of their prior failures. The results provide partial support for the notion that MNC decision makers may not be able to effectively learn from their prior failures because of their cognitive biases. Copyright © 2015 ASAC. Published by John Wiley & Sons, Ltd.     

概念整合理论对诗性隐喻的认知阐释

诗歌是一种独特的语言形式,充满了隐喻,因而它被称为"隐喻性语言"。一个隐喻可以同时在不同的图标层面解释,从最抽象的认知方面到最具体的感官认知,将时空的维度组织成"认知域"。本文从认知的新视点出发,用概念合成理论来解读狄金森和弗罗斯特诗歌的诗性隐喻,以期更好地欣赏其诗歌。     

模糊语言及其语用功能

作为一种语言现象,模糊语言广泛存在于人们的言语交际中。本文主要从认识语言学、修辞学和语用学的角度探讨模糊语言的基本特点、产生原因、语用功能及在模糊语言中应注意的问题。     

消费者创新性的结构测量及对创新性行为的影响

现有文献比较全面地揭示了消费者创新性与新产品创新性行为之间的多重关系,并探讨了这些关系产生的条件和机制。但绝大多数的理论和经验研究都将消费者创新性视为一个单维构念来进行操作性界定和测量,很少有研究去探索其内在结构并在此基础上检验每个维度与新产品创新性行为之间的关系。文章旨在探讨消费者创新性的结构维度并在此基础上观察不同类型的消费者创新性对创新性行为的影响。结论表明,消费者创新性是一个包括感知创新性和认知创新性的双维构念;作为整体的消费者创新性与新产品采用行为并没有显著的相关性,只有认知创新性才与新产品的采用行为正向相关,而感知创新性只与新产品的创新性信息搜寻正向相关。上述结论为消费者创新性提供了一个新的认识,也为今后学者从该角度来研究有关消费者创新性的其他问题提供了变量测量的工具,而且还为新产品的营销实践提供了新的管理启示。     

方位词INTO的意象图式及其隐喻性扩展

into的核心意义来自其中心意象图式。通过隐喻机制的作用,意象图式得以扩展,实现了into从空间范畴向"范围"、"状态"、"时间"、"转变"等抽象范畴的辐射,由此延伸出大量的隐喻意义,形成了into多种语义的网络体系。     

日语语义扩展视角下的多义词语义结构分析

日语多义词中多种语义之间相互关联,分析这些相关联多义词的模式就要用到语义扩展。语义扩展中最多用到的就是比喻。通过分析多义的名词、形容词和动词中的隐喻、提喻和转喻,归纳这些词语的语义结构,探讨多义词语义扩展与以日语为母语者与生俱来的认知能力之间的关系。了解这些多义词的语义扩展结构对学习和掌握多义词的语义和用法有着重要的意义。     

英语类词缀和类派生词

英语类词缀是指自由词素因语义虚化和词缀化功能增强并正在向典型词缀演变的一类特殊词缀。从类典型理论分析,英语中的类词缀是自由词素和典型词缀之间的一个连续统,根据其对典型词缀的隶属程度差异,大致分为3类：隶属度较高、隶属度适中和隶属度较低。由类词缀和词干构成的组合形式称为类派生词。类派生词与复合词具有不同的认知基础,前者是以事物间的相似性为基础,通过类比心理而产生,类词缀主要起到类推系联和语义类化的作用,不是语义认知、注意的焦点;后者是以事物间的联系为基础而产生,两个或多个构词成分都是认知注意的焦点。     

基于SC-FDMA的认知无线电网络的研究

物理层数据传输方案的选择是认知无线电（CR）技术能在实际中广泛应用的重要基础。给出了将SC—FDMA（单载波频分多址）技术应用于CR网络中的传输方案,并与传统的NC—OFDM（非连续的OFDM）技术进行分析比较。仿真结果和相应分析表明：在CR网络中,总体而言SC—FDMA的性能比NC—OFDM更为优良,特别是在严重的频率选择性衰落环境中,或者是当认知用户的可用频谱资源（子载波）比较稀少时,SC—FDMA的性能优势更加明显。因此SC—FDMA是一种很有前景的技术,在不久的将来有希望取代NC—OFDM,成为CR网络的物理层传输方案。     

混合学习模式下减轻学习者认知负荷的研究

混合学习是目前教育技术领域关注的一个热点,其基本形式是将传统的面对面课堂教学与在线学习进行有机整合。认知负荷理论作为一种重要的教学指导理论是决定教学有效与否的重要因素之一。分析混合学习中产生的外在认知负荷、内在认知负荷和相关认知负荷这三方面认知负荷,对于研究在混合学习环节中减轻学习者认知负荷的策略有积极的意义。