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41.
ABSTRACT

This study investigates the impacts of perceived security and consumer innovativeness on online travel shopping. A survey questionnaire was used to collect data and a total of 283 questionnaires were used for data analysis. The mechanism of perceived security and consumer innovativeness was then identified. The study results indicate that: (1) higher perceived security increases the perception of website image and trust; (2) consumers with a higher level of innovativeness tend to trust travel websites; (3) website image has a mediating effect between perceived security and trust; and (4) trust has a mediating effect between website image and e-loyalty.  相似文献   
42.
A critical examination of the literature suggests that further work is needed to understand the relationship between small tourism and hospitality businesses and their external social-economic environments. In particular, the nature of personal and environmental factors influencing tourism entrepreneurship remains unknown. Focusing on one type of small business, guest houses, this study aims to examine entrepreneurs’ motivations from a dynamic perspective and explore the nature of personal and environmental factors affecting motivations for entrepreneurship. Taking a qualitative approach, four patterns of change in (or maintenance of) motivation are identified. Guided by social cognitive theory, this study finds that, among the relevant personal factors are cognitive beliefs, intrinsic needs, and demographic factors, while the environmental facilitators include changes in the tourism market, changes within the industry, and changes in setting/location. Finally, a model of small business operators’ motivations for engaging in entrepreneurship in the tourism and hospitality sector is proposed.  相似文献   
43.
This study was designed to identify the attributes of a halal-friendly hotel and evaluate the role of these attributes in motivating the behavioral intentions of Muslim customers. Qualitative and quantitative approaches identified 30 validation and reliability items involving five distinctive dimensions, which included halal-friendly service, facilities, foods and beverages, privacy, and customer-service equality. The findings from the structural model indicate that the proposed model sufficiently explains the variance in intentions; three attributes were positively related to cognitive evaluation, and four attributes had significant influence on affective evaluation. In addition, the results indicated that cognitive and affective evaluation worked as mediators.  相似文献   
44.
The Mexican food and drink industry has been producing for a more standardized consumer market. The influence of North American and European habits on Mexican traditional habits is very strong, and this population is rapidly coming to be part of the global market. The traditional Mexican foods and drinks are being processed by Mexican and American companies, including new formulas of low calories of healthy diet At the same time, the changes in the food and drink industry requires training in the management of the new biotechnologies and the aspects of business administration and vocational-technical education, in order to increase their competition with its processed products in the internal and also the international markets, through efficiency and quality.  相似文献   
45.
工作记忆能够预测个体在认知加工任务中的表现,工作记忆容量具有相对稳定的特征,但近年来研究表明工作记忆容量可以通过训练得到改进。工作记忆训练直接影响额叶皮层、颅顶部皮层等大脑皮层活动以及中枢系统多巴胺受体浓度。工作记忆训练效应可以对未经过训练的工作记忆任务产生迁移,与工作记忆相关的神经网络亦能通过训练获得发展。工作记忆训练可以帮助个体减小因低工作记忆容量对学业成就、日常生活带来的影响。  相似文献   
46.
This study examines the mediating effects of cognitive trust and affective trust on the relationship between supervisors' participative leadership behavior and subordinate work outcomes, using data obtained from 247 dyads in a manufacturing organization located in mainland China. Structural equation modeling revealed that while affective trust fully mediated the relationships between participative leadership of supervisor and subordinate job performance and organizational citizenship behavior, cognitive trust had non-significant effects. These findings underscore the importance of interpersonal interactions between the supervisor and subordinate for engendering subordinate work outcomes. They also lend support to the exchange (relationship)-based explanation as to how trust enhances the response of subordinates to the participative leadership behavior of their immediate supervisor, given that affective trust involves a process of social exchange between both parties over an extended period of time.  相似文献   
47.
This study investigated several basic research questions suggesting a positive relationship between education and cognitive moral development. More specifically, these research questions examined the relationship between government mandated ethics education and cognitive moral development by testing the efficacy of a compulsory ethics intervention. Kohlberg's (1969, 1984) Cognitive Moral Development Theory was applied to test the efficacy of compulsory ethics education on the moral development of real estate salespeople used comparative statistical measures of ethical reasoning ability.The results of this research, while somewhat counterintuitive, suggest that the value of compulsory ethics education as an intervention to improve the moral reasoning of real estate salespeople is highly questionable. However, the results of the study do provide new insights into the relationship between ethics education and cognitive moral development.  相似文献   
48.
关联理论作为解释人类交际的认知语用学理论,同样也适用于幽默言语的研究。幽默言语的认知过程遵循最佳关联原则,即从启动最大关联语境的第一阶段进入到寻找最佳关联语境的第二阶段。而幽默言语的幽默效应正是来自于最大关联与最佳关联之间意义的反差。  相似文献   
49.
Despite the growth of the Internet, one area that has not really been discussed is the elderly's use of the Internet. Given the rapid growth of this population as well as the potential the Internet holds for them, it is a subject worth consideration. However, seniors cannot be defined simply by their chronological age, but by their cognitive age. This paper discusses the impact of cognitive age of a national random sample of American elderly consumers on their Internet use. The results suggest that those seniors with a younger cognitive age use the Internet more than those seniors with an older cognitive age. Additionally, seniors with a younger cognitive age have more social contact off‐line (but not online) than those seniors with an older cognitive age. Finally, in terms of demographic variables, chronological age is positively associated with cognitive age and women report a younger cognitive age than men. These results suggest that for policy makers interested in increasing the participation of seniors, they can utilize the Internet to reach those who are younger in terms of cognitive age; however, they will not be able to reach all seniors in this manner and they need to utilize the Internet as a complementing media to their traditional communication sources.  相似文献   
50.
从感觉、视觉、兴趣和行为等4个侧面,对中国老年人进行感知年龄维度属性的本土化检验发现,感知年龄与实足年龄之间差异为4岁,中西方有着较大差异.感知年龄反映文化和社会规范意涵,相对于实足年龄更适于预测老年人的消费行为.  相似文献   
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