Individualism/collectivism and attitudes towards human resource systems: a comparative study of American,Irish and Indian MBA students

In this study, we collected data from 180 MBA students from the USA, Ireland and India on their individualism/collectivism (IC) orientations and their preferences for human resource management (HRM) practices. Contrary to expectations, the Indian sample tended to be more individualistic than the American or Irish sample. While there were no differences on the preferences for progressive HRM practices across sample, the Americans exhibited a greater preference for paternalistic practices than the Indians and the Irish. Further, the Americans also showed a greater preference for equality in rewards than the Irish and fairness in appraisals/rewards than the Indians. At the individual level, controlling for nationality, age and gender, higher individualism scores on the supremacy of individual goals and self-reliance dimensions were positively related to progressive HRM practices. Higher individualism on supremacy of individual goals was also positively related to procedural fairness in appraisals/rewards and negatively related to paternalistic HRM practices. A higher preference for working alone was negatively related to progressive HRM practices. Further, higher individualism on the supremacy of individual interest dimension was negatively related to progressive HRM practices and positively related to paternalistic HRM practices. Implications are discussed.     

The status of gifts in the receiver's life: reasons for the transformation of commercial products into special,common or hated objects

Within the framework of consumer behaviour, products received as gifts are a complex accumulation of values and meanings that continue to change over time, from their origin as primarily commercial products until their disposition. Through a survey of 1088 adults in Ecuador, a Latin American country with a high level of collectivism, this study aimed to determine the predictors of the gift's status in the receiver's life. Results showed that the comparison of the giver's and receiver's resources and ages, the receiver's liking for the product received, being a gift from a first‐time giver, the receiver's satisfaction with the experience and the impact of the gift on the giver–receiver relationship were significant predictors of whether a commercial product received as a gift would become a special, common or hated object for the receiver.     

The cultural characteristic of individualism/collectivism: A comparative study of implications for investment in operations between emerging Asian and industrialized Western countries

This study provides insight into the importance of national culture, investment in operations, and performance in the context of emerging Asian economies with a collectivist orientation, which are compared to industrialized Western nations with an individualist orientation. Hypotheses are developed and tested based on the cultural concept of individualism/collectivism, the theory of performance frontiers, and the extent of economic development. More specifically, data collected from 639 manufacturing plants in nine countries are used to first assess the influence of the cultural trait of individualism/collectivism on the extent of investment in structural assets (specifically: physical and capital-based) and infrastructural assets (specifically: team-based methods and improvement programs). Second, the influence of the extent of economic development on these investment factors is measured. Third, evidence is provided supportive of the theory of performance frontiers, and the nature of resource investments in the context of the cultural construct of individualism/collectivism. And fourth, support is provided for the efficacy of this theory, as well as for its compatibility and association with the resource-based view of the firm. Overall, this study makes important contributions to both theory and practice, and provides evidence for the role played by the cultural characteristic of individualism/collectivism in determining plant level investment outcomes in emerging Asian economies.     

Individualism–collectivism as predictors of BPO employee attitudes toward union membership in India

Drawing on data from a survey of 342 employees from three BPO organizations in Mumbai (India), this study examined whether cultural variables of individual cultural orientation and organizational culture, and their interaction were predictive of employees’ attitudes toward union membership in BPO organizations in India where unionization has hitherto not taken place. Using regression analysis, the researcher found that over and above the effects of demographic and job-related variable, and work stress and job satisfaction, horizontal individualism could predict union attitudes significantly and negatively whereas vertical individualism and collectivism could predict the attitudes significantly and positively. Similarly, organizational collectivism could predict employees’ attitudes toward union membership significantly and negatively. Using the univariate analysis of variance, the researcher found that the contrast between personal value and organizational culture of an individualist working in a collectivistic organizational culture or collectivist working in an individualistic culture are found to have stronger influence on union attitudes compared to the congruence of an individualist working in an individualistic culture or collectivist working in a collectivistic culture. The results and implications of findings are discussed in the paper with reference to the literature on role of cultural and attitudinal variables in relation to organizational outcomes like union membership.

The State of Augmented Reality Advertising Around The Globe: A Multi-Cultural Content Analysis

As a new form of advertising, augmented reality (AR) advertising offers a unique opportunity to study how new technology-facilitated ad campaigns are constructed across cultures. This research analyzes the content of 117 AR ad campaign videos uploaded on YouTube, and reveals the prevalent characteristics of AR campaigns. We compared videos from individualistic countries with those from collectivistic countries. Results suggest that AR ad campaigns from more individualistic cultures tend to include product information and enable a user to control the virtual AR content, whereas AR ad campaigns from more collectivistic cultures tend to allow a user to become part of the virtual AR content without manipulating it. In closing, we discuss managerial implications for marketers and advertisers as well as opportunities for future research.     

Exploring Corporate Donation Behavior: A Case Study of Taiwan

ABSTRACT

Given that funding from governments and donations from individuals have declined and are unstable, it is important for nonprofit organizations to identify corporate donors' real motives for making contributions and potential corporate donors' reasons for not making contributions and to design appropriate marketing strategies accordingly. This paper utilized both in-depth interviews and a survey to explore these aspects with Taiwanese firms. The results indicate that, from these firms, Social Responsibility, followed by Top Management's Influences and External Solicitation, are the highest motives. It appears that enhancing Product Sales, Corporate Image, and Sales Promotion or Reducing Pressure from Competitors are not participant firms' primary motives when making corporate contributions. With regard to reasons for not making corporate contributions, the data reveal that Lack of Human Resources is the primary cause that leads participant firms to make no corporate contributions, followed by Insufficient Funds. This paper also develops scales for measuring motives of corporate philanthropy and reasons for not making corporate contributions.     

尚同思想对大学生集体观构建的启示

尚同即"上同",是我国墨家思想的主要观点之一,它强调人们的统一意识、责权意识和规则意识。这对目前我国高校大学生共同价值及行为的认知、客观的规则意识的形成及个人责权意识的构建都具有积极的实践意义。     

Ethnocentrism and Its Effect on the Chinese Consumer: A Threat to Foreign Goods?

This study examines ethnocentric tendencies including consumer ethnocentrism, country of origin, product judgments, willingness to buy, and animosity toward foreign products among a sample of economically progressive Chinese college students in a coastal port city in northern China. Survey results suggest that these Chinese consumers held a rather positive view of, and little animosity toward, the United States. They also did not show high levels of ethnocentrism or country-of-origin effects. These results would suggest openness toward foreign products. While Chinese consumers report little animosity or ethnocentric tendencies toward U.S. products, animosity, country of origin, and ethnocentrism are significantly correlated with willingness to buy. This suggests managers need to carefully position foreign products with respect to Chinese consumer expectations. Impacts of traditional collectivist views of the Chinese culture are suggested as an avenue for future research with respect to ethnocentrism and willingness to buy foreign products.     

农村集体建设用地流转制度的现存问题及建议

随着我国经济的发展，农村集体建设用地的资产性质逐渐显现出来。在沿海等地，以出让、转让、出租和抵押等形式自发流转农村集体建设用地的规模和数量巨大。集体建设用地流转可以惠及农村农民，但目前处于法律禁止范围内，存在一些问题。论文就这些问题展开讨论，并建议尽快修改《土地管理法》，允许农村集体建设用地合法进入市场。     

Negative externalities of close guanxi within organizations

In this conceptual article we present a critical analysis of close guanxi, i.e., close personal connections, in terms of their negative externalities on organizations. We adopt a social dilemma perspective and examine how close guanxi parties, while cooperative toward each other, may nevertheless defect against the organization, causing negative externalities. We contend that relationalism exacerbates such negative effects of close guanxi and propose various institutional mechanisms and individual variables that can reduce them. Finally, we discuss research and practical implications of solving social dilemmas of close guanxi in Chinese organizations and strong ties in Western organizations.