汉英社会习俗对比刍议

在跨文化言语交际中 ,交际文化是交际得以顺利进行的一个重要因素。本文通过对汉英语言文化在社会习俗方面的对比来揭示汉英文化因素的差异。     

基于迭代列消元法的线性分组码参数盲识别

针对线性分组码参数盲识别容错性能差的问题,提出基于迭代列消元法的线性分组码参数盲识别方法。首先对截获矩阵应用迭代列消元法,将其相关列对应各个窗内的转移矩阵中的列向量作为候选校验向量,再根据截获矩阵对偶码空间归一化维数来识别码字长度和同步时刻,最后将对偶码字进行初等行变换识别校验矩阵。仿真结果证明,与以往盲识别方法相比,所提方法容错性能好,适用于各种码率的线性分组码的码字长度、同步时刻和生成多项式识别。     

基于Geortzel算法实现高效多路DTMF检测

基于戈泽尔算法,可得到一种DTMF检测的高效算法,本文描述了这种算法及使用该算法在TMS320S50上实现的30路DTMF检测器。     

海面低仰角数字微波通信系统性能及体制分析

本文介绍了海面低仰角数字微波通信系统的特点，对海面电波多径衰落进行了理论计算，指出了通信系统抗衰落的方法和手段，并给出了一种抗衰落通信系统在海面通信试验中的测试数据。     

Seeing history: a visual assessment of the historic-grounding of Old Western tourist towns

Despite the significant role that the visual plays in the experience of tourism, few studies have specifically examined the visual appearances of heritage tourist destinations. This study sought to analyze how historically grounded the visual appearances were of two heritage tourist towns in the state of Arizona: Tombstone and Jerome. These towns were both mining towns that experienced historic booms during the days of the American Old West and survive today as tourist destinations. This study utilized a detailed visual comparison of historic and contemporary town photographs in order to assess the relative historic-grounding of building exteriors and streets. It also incorporated the findings of interviews with tourists and town residents regarding their perceptions of visual historic-grounding. Study findings offered a means to assess and compare visual historic-grounding. Additionally, they suggested that while visual historic-grounding was important to visitors, it was one of several factors influencing their perceptions of the town's historic appearance: visual appeal, personal reflections, engaging activities, and previous visitor expectations of the American Old West (often grounded in filmic-representations) worked together to visually communicate a general impression of history within each town.     

Hotel school alumni’s intentions to use communication channels – a cross-generational comparison study

ABSTRACT

Alumni communication is vital in sustaining the relationship between alumni and their alma maters. This research investigated four cohorts of alumni, and their intentions to use a range of traditional and digital communication channels, including social media. An online questionnaire was sent to 8060 alumni and resulted in 595 usable responses, yielding a 7% response rate. The research results showed that alumni have the highest intentions to use the alumni e-newsletter and the alumni Website and the lowest intentions to use social media, e.g., Twitter, Instagram, and YouTube. Among alumni cohorts, significant statistical differences in their intentions to use these communication channels were identified. Given our findings, alumni communication staff are encouraged to leverage different communication channels targeting alumni in different age groups.     

NFC协议的模糊测试优化方案

针对NFC协议进行模糊测试方案时产生大量不符合协议规范的无效测试用例而导致测试效率较低的问题,应用图论思想,提出了基于生成的策略与深度优先算法融合后的模糊测试方案。在基于生成的策略下构造测试用例的过程中,遍历由协议规范连接成的测试需求图,以深度优先算法搜索图中覆盖点较多的生成路径,精简测试用例的生成路径,保证生成的测试用例能够接近协议规范。实验分析表明,所提出的模糊测试方案能够有效地减少无效测试用例的生成,提高测试效率。     

A theoretical framework of electronic word-of-mouth against the backdrop of social networking websites

This study proposed and tested a theoretical framework that explains electronic word-of-mouth (eWOM) against the backdrop of social networking websites (SNWs), which have gained substantial popularity among travelers. In particular, a United States (US) nationwide online survey was conducted and nine hypotheses were tested. The findings suggest that willingness to share knowledge and switching costs are positively related to eWOM communication. In addition, customer value (utilitarian) has positive relationships with willingness to share knowledge, perceived security, and switching cost, while customer value (hedonic) has positive relationships with willingness to share knowledge and switching costs. Last but not least, the findings indicate that perceived security does negatively impact eWOM. In light of the major findings, the article sets forth strategic implications for travel-related social networking websites.     

Empowerment in hospitality organizations: Customer orientation and organizational support

Although empowering employees has often been prescribed as an efficient strategy for hospitality organizations, the strategy alone cannot ensure success. Individual and organizational factors should be considered to increase employees’ perception of empowerment. This study examines the impact of employees’ customer orientation and organizational factors on the employee empowerment perceptions. Our findings, based on a survey of 203 guest contact employees, suggest that organizations should hire customer oriented people, guide them with service training, provide a reward system, and facilitate service standards communication in order to increase perceived empowerment. Implications of these findings for hospitality service managers are discussed.     

浅谈体育教育对学生心理健康的影响

体育教学是学校素质教育的重要组成部分,它不仪可以促进学生的身体健康,也可以促进学生的心理健康。体育教学在当代学生心理健康教育中应发挥着不可替代的特殊作用。