采用“5W”传播理论解析TRIZ创新方法的推广模式

采用哈罗德·拉斯韦尔的传播学"5W"理论分析TRIZ创新方法推广工作,建立相应的传播学模型,针对其构成的各个要素探讨了安徽省创新方法理论推广工作现状及存在的一些问题,从传播主体、传播渠道、传播内容等方面提出优化和完善TRIZ创新方法推广工作的对策和建议。     

科技哲学的现状及其在传播过程中面临的问题研究

科技哲学是以现代科技的变化规律和特征为研究对象的。随着科技的快速发展,科技哲学的传播也必然会出现一些问题,因此,只有在了解科技哲学的本质的基础上,分析科技哲学目前的发展和研究现状,正确认识科技哲学在传播过程中存在的问题,才能更好地促进科技哲学的传播和发展。     

影响移动通信企业顾客价值的因素分析

对于顾客价值的研究,以往都注重对定义和内涵的比较,或者是评价模型的建立。本文将研究的对象置于移动通信行业,采用了问卷调查和因子分析的方法,通过对移动通信企业顾客价值的影响因素分析,来为移动通信企业进行战略选择提供依据。     

上市传媒公司经营绩效及资本运营实证分析

在激烈的传媒竞争环境下,资本运营受到传媒企业的重视。根据对部分中国传媒上市公司经营绩效实证考察,提出中国传媒企业资本运营应在以下三方面深化认识:市场机制的充分遵循、规模扩张与融合、提高资本效益与产业结构调整。     

销售人员沟通焦虑心理对业绩影响的机理研究

沟通能力对于销售人员而言至关重要。研究表明:沟通焦虑会通过互动介入程度以及柔性销售两个中介变量对销售业绩产生反向影响。此外,不同性别的销售人员沟通焦虑程度不存在显著差异,而不同行业、不同工作年限的销售人员沟通焦虑程度会表现出显著的不同。     

Communication,Excess Comovement and Factor Structures

This paper develops a model in which investors communicate before trading in a general equilibrium. Investors repeatedly communicate in a social network but have limited knowledge of the network structure and thus do not fully realize the consequences of their communication and belief updating. As a result, asset returns contain excess comovement and more concentrated factor structures than fundamental values do. The model generates testable empirical predictions that are consistent with the empirical literature on excess comovement in asset returns.     

Discourse and practice of participatory flood risk management in Belfast,UK

The introduction of the Floods Directive signals a move from flood protection towards flood risk management in the European Union. Public participation is highlighted in the Floods Directive as being instrumental to effective implementation of this new approach. This study utilised document analysis, non-participant observation, a questionnaire survey, and interviews to evaluate the discourse and practice of participation in the implementation of the Floods Directive in Belfast, United Kingdom. Flood risk management processes in Belfast are found to be high on participatory rhetoric but low on meaningful engagement. The participatory process is lacking in transparency, does not encourage the active participation of interested parties and has not been clearly communicated to key publics. Opportunities to increase meaningful public participation in the process remain underutilised, and the establishment of local flood forums has provided little opportunity for meaningful engagement. Some actions of governance agencies could be best characterised as facilitating the responsibilisation of risk and are designed to manage risk to agencies rather than address flooding issues.     

非语言交际对利玛窦在华传教的影响

明末清初时期,利玛窦与中国士大夫的交往是其在华传教活动的重要组成部分,其中非语言因素在其成功交际中起着重要的作用。利玛窦利用服饰的变化表明自己的身份和立场,借用西洋器物传播西方先进的科技文明,通过著书立说的形式广结权贵,施展个人魅力笼络人心。利玛窦与中国士大夫阶层的紧密互动为其在中国传教奠定了基础并开创了新的格局。     

积极推动辽宁与台湾地区本科教育交流与合作

近年来,随着中外以及海峡两岸教育交流合作的加强,中国本科教育国际化进程飞速发展。辽宁作为中国北方的经济和教育大省应顺应这个国际化潮流,加强与台湾高校的教育交流合作。通过介绍辽宁与台湾本科教育交流合作的背景和现状,阐述了辽宁与台湾本科教育合作与发展中存在的问题,并提出了相应的对策和建议,以期促进辽宁与台湾本科教育交流与合作向更加广度和深度发展     

The communication in the actual socio-economic environment

The communication, joined with all its problems, became the topic for interesting studies during the mid of 90s. This attention was due to the publication of＂Being Digital＂, wrote by Nicholas Negroponte, the first book that analyzed the communication environment in a comprehensive way. The novelty of this original book, which was immediately perceived by both the scientific and socio-economic environment, was twofold： The forecast of the revolutionary impact of digital technologies applied to the communication and the subsequent modified scenario. Nevertheless, the described scenario was contradicted or confirmed several times during last years.
The linkage between communication and socio-economic environment, after the publication of that book, represented a special focus for the scientific society since the beginning of the new millennium. The evolution of technologies involved several structural components in many different phases during last years and generated a lot of deep changes in a short time. These developing conditions made really difficult any forecasting attempt about the evolution of each technological component and, consequently, any reliable scenario for the communication environment.
The functional update of existing technologies leaded to the appearance of a new medium： Internet. This medium started with revolutionary peculiarities： low access and operating costs, multimediality, bidirectional way of usage and, above all, planetary target. The new communication tool seems to be a good candidate to substitute many of the former media or, at least, to reduce their usage in a meaningful way. Vice versa, the socio-economic effect of Internet was very weak： The new medium appears as simply added to the previous shape without meaningful influences on the diffusion of traditional media.
Nevertheless, the advantages offered by the technological innovation was not reserved only to Internet, but deeply changed all the media influencing particularly their way of supplying service. The most meaningful effects of these innovations involved both the diffusion systems and trading approach so generating a special attention also by politic environments.
The final objective of this paper is to analyze the evolution of the communication environment due to the innovation and to depict the actual communication offer. This approach will be useful to verify the conditions for reliable definition of scenarios.