以具有中国特色的学术成果开展国际学术交流的实践与认识

本文由三个部分组成： 第一部分：“学科建设的指导原则”论述了为创建具有中国特色的管理会计新体系，应遵循“以我为主，博采众长、融合提炼，自成一家”的方针，进行学科建设 第二部分：“开展国际学术交流的指导原则”论述了为成功地开展国际学术交流，应坚持自主性与开放性相结合，从严要求，不卑不亢，凸显中国学者优良的气质与风范 第三部分：“二十多 年来开展国际学术交流历程的简短回顾”指出其历程可大致细分为：破冰之旅、凸显中国特色，从更深层次凸显中国特色以及2005年集大成之作。     

Organizational Learning （OL） and Organizational Innovation （OI）： The Case of Information and Communication Technology （ICT） Industry in Malaysia

The progression through which a person acquires ,;kills, understanding, and opinions regarding a particular organization or company is called organizational learning （OL）. In this study, the connection between organizational innovation （OI） and OL within the inf3rmation and communication technology （ICT） industry in Malaysia is surveyed. These relationships are examined, because various previous inquiries have shown that an imperative precursor to firm performance is OL. Two hundred and seventy-eight surveys were completed by small and medium organizations across Malaysia. The connections existing between the causes of OL and the causes of OI were ascertained by using structural equation modeling （SEM）. Amongst the Malaysian small- and medium-sized enterprises （SMEs） that participated in fire study, OI and OL are considerably linked.     

一场穿戴式技术革命正在北美地区兴起

从2012年下半年开始,一场穿戴式技术革命正在北美地区悄然兴起,极大地改变了人们对信息技术产品的认知。从穿戴式技术产品入手,对穿戴式技术这一新兴技术进行分析并归纳其技术特征,可以看出：通过穿戴在手腕、脖子、耳朵、眼睛和身上的微型智能设备,穿戴式技术延伸了人类的感知功能,实现了“数字化自身”;当这一技术与人的健康和医疗相结合,将会促使医疗、健身、通讯和其他许多领域产生革命性的变化。     

基于消费者视角的口碑传播媒介组合策略研究

随着互联网的兴起,企业对口碑传播的重视达到了前所未有的高度。当前,传统媒介继续保持旺盛的生命力,互联网成为口碑传播的有力推手,分销渠道则把真实的企业和产品呈现给消费者并与其互动。口碑传播的媒介组合策略正是整合了传统媒介、互联网和分销渠道三者的力量,以期望在消费者之间形成自发的、持续的口碑。     

Is transparency a good thing? How online price transparency and variability can benefit firms and influence consumer decision making

The internet has empowered consumers and changed the way they search and shop for products and services by increasing the availability and transparency of pricing and other comparative information. However, what is less clear from a managerial perspective is just how transparent pricing information should be. While it might seem that increasing price transparency would reduce consumer search, we find that it may actually increase search and delay. In this article, we review the use of firms’ application of price transparency in practice and propose that specific types of information can influence how transparent prices are to consumers, and how such transparency can influence consumer decisions in a way that is beneficial for the firm. We focus on a specific form of transparency: whether or not the consumer knows the range of pricing. We also discuss whether a high variability pricing approach versus a low variability pricing approach influences consumer decision making—and whether this influence is moderated by transparency.     

一种基于EM算法的MIMO-OFDM系统信道估计技术

从提高多输入多输出正交频分复用（MIMO—OFDM）系统频谱利用率的目的出发，提出了一种改进型的基于EM（Expectation Maximization）算法的信道估计技术。仿真结果表明，改进后的算法可以显著提高频谱利用率，同时保持原算法的精度。     

基于自适应算法的比特差错率测量方法

比特差错率是衡量数字通信系统传输可靠性的一个主要指标。在数字通信干扰效果研究的基础上，提出的一种测量比特差错率的自适应算法，并进行了仿真。仿真结果表明该算法简单、精确、科学，并满足实时性的要求。     

多功能通信中频信号数字产生技术

无线战术通信系统采用越来越多的信号波形以满足各种战术使用功能的要求，中频数字化处理是目前软件无线电技术方案实现多功能通信的基本技术途径。通过简述多种调制方式中频信号数字产生的基本处理方法，提出了一种具体实施方案，并分析了其技术特点。     

群时延失真对扩频通信性能影响的仿真与分析

首先简要介绍了卫星通信中扩频系统的基本模型和表达式，给出了系统在失真信道中进行计算机仿真的基本模型。然后，利用通信系统仿真软件包ACOLADE，建立了扩频系统在群时延失真信道中的仿真模型，建立了群时延失真信道模型，进行了QPSK、QPSK＋DS、QPSK＋FH等体制在群时延失真信道的特性仿_真分析，最后得出了一些有一定参考价值的分析结果。     

Is bigger better? How the scale effect influences green purchase intention: The case of washing machine

To stimulate purchase of green products, retailers and marketers need to know how to effectively present benefits of green products, specifically by numerical information. Accordingly, the current study provides useful insights on how to use numerical scale to influence consumer perceptions and green purchase intention. Data from a survey of 302 consumers show that green benefits expressed with an expanded scale (versus a contracted scale) increase perceived value of green products, producing in turn an increase in green purchase intention. Furthermore, low skepticism consumers perceive more value from benefits expressed in an expanded scale, but high skepticism consumers are less likely to be influenced by framing of the numerical scale due to heightened involvement. Significant moderation of consumer skepticism reveals its tempering effect on numerosity heuristic thinking in favor of the central processing route. These findings advance knowledge in the fields of numerosity heuristic, consumer decision and green consumption and provide managerial implications for retailers to formulate effective market segmentation strategies and enhance persuasiveness of numerical information to promote green purchase behavior.