上市传媒公司经营绩效及资本运营实证分析

在激烈的传媒竞争环境下,资本运营受到传媒企业的重视。根据对部分中国传媒上市公司经营绩效实证考察,提出中国传媒企业资本运营应在以下三方面深化认识:市场机制的充分遵循、规模扩张与融合、提高资本效益与产业结构调整。     

销售人员沟通焦虑心理对业绩影响的机理研究

沟通能力对于销售人员而言至关重要。研究表明:沟通焦虑会通过互动介入程度以及柔性销售两个中介变量对销售业绩产生反向影响。此外,不同性别的销售人员沟通焦虑程度不存在显著差异,而不同行业、不同工作年限的销售人员沟通焦虑程度会表现出显著的不同。     

非语言交际对利玛窦在华传教的影响

明末清初时期,利玛窦与中国士大夫的交往是其在华传教活动的重要组成部分,其中非语言因素在其成功交际中起着重要的作用。利玛窦利用服饰的变化表明自己的身份和立场,借用西洋器物传播西方先进的科技文明,通过著书立说的形式广结权贵,施展个人魅力笼络人心。利玛窦与中国士大夫阶层的紧密互动为其在中国传教奠定了基础并开创了新的格局。     

The communication in the actual socio-economic environment

The communication, joined with all its problems, became the topic for interesting studies during the mid of 90s. This attention was due to the publication of＂Being Digital＂, wrote by Nicholas Negroponte, the first book that analyzed the communication environment in a comprehensive way. The novelty of this original book, which was immediately perceived by both the scientific and socio-economic environment, was twofold： The forecast of the revolutionary impact of digital technologies applied to the communication and the subsequent modified scenario. Nevertheless, the described scenario was contradicted or confirmed several times during last years.
The linkage between communication and socio-economic environment, after the publication of that book, represented a special focus for the scientific society since the beginning of the new millennium. The evolution of technologies involved several structural components in many different phases during last years and generated a lot of deep changes in a short time. These developing conditions made really difficult any forecasting attempt about the evolution of each technological component and, consequently, any reliable scenario for the communication environment.
The functional update of existing technologies leaded to the appearance of a new medium： Internet. This medium started with revolutionary peculiarities： low access and operating costs, multimediality, bidirectional way of usage and, above all, planetary target. The new communication tool seems to be a good candidate to substitute many of the former media or, at least, to reduce their usage in a meaningful way. Vice versa, the socio-economic effect of Internet was very weak： The new medium appears as simply added to the previous shape without meaningful influences on the diffusion of traditional media.
Nevertheless, the advantages offered by the technological innovation was not reserved only to Internet, but deeply changed all the media influencing particularly their way of supplying service. The most meaningful effects of these innovations involved both the diffusion systems and trading approach so generating a special attention also by politic environments.
The final objective of this paper is to analyze the evolution of the communication environment due to the innovation and to depict the actual communication offer. This approach will be useful to verify the conditions for reliable definition of scenarios.     

Limit to improvement: Myth or reality?: Empirical analysis of historical improvement on three technologies influential in the evolution of civilization

The evolution of civilization appears to have primarily resulted from continuous improvement made possible by technological advances. A group of social evolutionists and economists have identified, among others, energy, transport, as well as information and communication to be the three most influential technologies. On the other hand, a number of eminent scholars have cited several forces, natural, physiological, technological, as well as environmental which can place a limit on on-going improvement.The purpose of this paper is to empirically explore the continuous improvement process as well as the limit placed on these three technologies. Using the framework of both connected and disconnected multiple technology S-curves and X-factor, historical improvement data on these three elements have been analyzed. The results of our analysis indicate that improvement in general has continued without limit mainly due to a series of emerging new technologies. These emerging technologies can be either connected or disconnected from the existing mature technologies. Our preliminary analysis shows that much of the past improvement comes from new technologies that on first serious application appear to be substantially superior from earlier technologies. In addition, enormous continuous improvement, which has accompanied both connected and disconnected new technologies appear to have played the critical role in sustaining the evolution of civilization. The paper discusses a number of policy implications and suggests topics for future research.     

艺术传播与艺术的产业化发展关系研究——以广西审美文化为例

本文从艺术的传播与艺术的产业化发展关系出发,结合广西和百色的艺术产业化发展的案例进行分析,探究了艺术传播和艺术产业化发展的复杂关系,对艺术传播和艺术产业化发展关系研究提供了有益的尝试。     

论整合营销传播背景下房地产广告策略

在整合营销传播背景下,房地产广告策略应运用更加科学的传播理念和传播手段,采用广告信息策略、媒体组合策略、公关策略及其它可利用资源,提高广告传播效果。     

公共危机中的政府传播研究

经济与社会发展的转型期是矛盾的多发期,一些矛盾处理不当会导致群体性公共危机。本研究总结了公共危机产生的种类与原因,归纳了政府积极传播对化解公共危机的作用。通过对公共危机中有害信息传播规律的分析,并联系我国当前的传播现状——传播理念、方法、方式滞后;传播渠道协同性差;政府与部门之间无法信息共享;传统政府组织结构传播效率低,提出了改善公共危机中的政府传播需要改造传统的政务流程;完善危机政府传播机制;构建政府传播的电子政务平台。     

Critical resource: An institutional economics of the Internet addressing-routing space

This paper links the analysis of IP address policy to the established vocabulary and concepts of institutional economics. Internet addressing and routing are usually discussed in technical terms, yet embedded in this highly technical discourse are a number of critical economic concepts, such as scarcity, externalities, common pool resources, tragedy of the commons, and conflict over the distribution of costs. To solve these problems, governance institutions native to the Internet have evolved. Yet despite the centrality of addressing and routing to Internet governance, there is very little research literature that bridges economic, institutional and technical discussions of IP addressing and routing. This paper connects the techno-economic discussion to analysis of institutions and governance arrangements.     

An acceptance model for an Internet protocol television service in Korea with prior experience as a moderator

This study examines the effect of users' prior experience on the adoption behaviour in the Internet protocol television (IP TV) service domains. This article proposes a new acceptance model for an IP TV service considering the moderating effect of experience and verifies the model with an empirical study. Respondents are classified into either experienced or inexperienced groups according to their prior experience with the IP TV service. The results indicate that motivational factors used in our study affect behavioural intention. In addition, this study shows that the influence of extrinsic motivational factors on the behavioural intention are stronger for the experienced group than the inexperienced group and the influence of intrinsic motivational factors on the behavioural intention are stronger for the inexperienced group than the experienced group. This article concludes with study implications, as well as limitations and future research directions.