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21.
The present paper focuses on several important and under-researched issues related to switching costs (SC) as a defensive marketing tool in retaining customers with complaint handling. While most previous research analyzed the effects of SC on the behavioral intent of customers, our findings have focused on the actual behavior of bank customers; that is, staying with or leaving the bank to which they had complained previously. The findings show that, of the six potential facets of SC, only two significantly affect the actual behavior of complainants, one directly (i.e., Continuity Costs) and the other as a moderator (i.e., Learning Costs). Likewise, a customer's evaluation of the complaint handling affects behavior directly. 相似文献
22.
在农业生产的纵向一体化演变过程中,专业合作社是取代家庭分立生产的主要模式。农业生产与工业生产相比,它的生物性特质成为影响农业生产组织选择的重要因素。从农业生产的特殊性出发,结合新制度经济学的企业理论,可以解释农业生产组织的演进特征。对我国而言,农户生产的专业化趋向以及土地改革的深化将将有利于农业专业合作社的进一步发展。 相似文献
23.
现代企业财务成本管理新思路探究 总被引:1,自引:0,他引:1
代小红 《中国对外贸易(英文版)》2011,(14)
在社会主义市场经济条件下,企业强化成本管理,是提高企业经济效益、增强企业活力的重课题.本文就企业传统财务成本管理存在的问题进行了分析,同时提出了具体的管理新思路,以推进现代企业财务成本管理创新发展. 相似文献
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基于中国上市公司A股公告日在2000年7月1日至2005年4月29日间的增发与配股事件为样本,采用高频交易数据构造的相对有效价差和相对报价价差对股票流动性增发与配股费用进行考察,结果表明股票流动性越高、增发配股费用越低。同时,使用不同费用的代理变量,以及使用Tobit回归以减轻证监会对承销费率管制的影响,均没有改变研究结论。 相似文献
27.
In this article, we reassess the role of marketing boards and similar arrangements that have played an important role in numerous agro‐food sectors of developed countries over almost a century. Referring to transaction cost economics and to more recent contributions on the allocation of decision and property rights, we interpret these arrangements as hybrid modes of governance. We hypothesize that uncertainty is the leading force pushing toward these organizational solutions and we explore forms of uncertainty at stake and their impact in shaping various types of hybrids. We also explore the role of institutional embeddedness in providing marketing boards and the like their legitimacy. Using numerous examples from Canadian marketing boards, we discuss the benefits and point out flaws of these arrangements. We conclude on the need to assess comparatively the role of these solutions with respect to, for example, a system of bilateral contracts. 相似文献
28.
Khaldoon Nusair Nan Hua Ahmet Ozturk Irfan Butt 《Journal of Travel & Tourism Marketing》2017,34(5):653-665
This study proposed and tested a theoretical framework that explains electronic word-of-mouth (eWOM) against the backdrop of social networking websites (SNWs), which have gained substantial popularity among travelers. In particular, a United States (US) nationwide online survey was conducted and nine hypotheses were tested. The findings suggest that willingness to share knowledge and switching costs are positively related to eWOM communication. In addition, customer value (utilitarian) has positive relationships with willingness to share knowledge, perceived security, and switching cost, while customer value (hedonic) has positive relationships with willingness to share knowledge and switching costs. Last but not least, the findings indicate that perceived security does negatively impact eWOM. In light of the major findings, the article sets forth strategic implications for travel-related social networking websites. 相似文献
29.
梁瑞瑶 《吉林商业高等专科学校学报》2007,(2):47-48
在现实生活中,企业的经营目标是多元化的,而利润是最具有代表性的,它对企业经营绩效和决策的评价有着重要影响。本文从经济学的角度比较会计利润和经济利润对企业经营绩效和决策的评价。 相似文献
30.
Elumalai Kannan 《Journal of Agrarian Change》2015,15(2):201-219
India's agricultural sector is at a crossroads, facing challenges of stagnation in crop yields, non‐remunerative prices, falling crop incomes and tardy responses from public service systems. There are reports of peasant suicides due to non‐profitability of farming. However, scant empirical evidence is available on changes in real income and wages in the Indian agricultural sector. The present study uses data from the National Accounts Statistics and Cost of Cultivation Surveys to analyse the changes in real income and discusses the underlying reasons. The study reveals that the purchasing power of farmers has remained low and has worsened over recent years. The value of crop output has increased, but a disproportionate rise in input costs has resulted in a fall in crop incomes in several states, with the agriculturally developed Punjab being an exception. Interestingly, real wage rates for agricultural labour have shown an increasing trend, indicating improvement in the welfare of labour. 相似文献