关于顾客满意理论的研究方法

研究方法作为人们研究活动中观念地把握客体的工具,是主体与研究对象之间相互作用的中介和桥梁,它对于研究本身的意义非同一般。顾客满意理论研究方法有四个方面内容:构念的定义方式,建模方法,模型估计方法和测量的效度。     

Integrating Uncertain Preferences into Status Quo Analysis with Applications to an Environmental Conflict

An algorithm is put forward to conduct status quo analysis when preference uncertainty exists for at least one decision maker (DM) in a strategic conflict. This research integrates into a unified framework two recent expansions of the graph model for conflict resolution, preference uncertainty and status quo analysis. Both of these developments enhance the applicability of the graph model, preference uncertainty by accommodating uncertainty in DMs' preferences and status quo analysis by addressing the dynamics of conflict. The combination of preference uncertainty and status quo analysis improves the flexibility of the graph model in both modelling and analysis. A new model of an environmental conflict is analyzed to demonstrate how the new algorithm can be applied.     

民间图形语言在毕业设计教学中的创新实践

将民间图形语言导入现代装饰艺术毕业设计教学,不仅可引导学生将民间艺术语言融入现代装饰设计理念中,还有助于弘扬民族文化。毕业设计教学实践中,教师不仅要指导学生发现民间美术图形的形式美感与精神内涵,更应启发学生的设计思路,掌握创新技巧,引导学生创作出既传承民俗又具现代装饰审美特征的优秀设计作品。     

财务会计概念框架结构国际比较与启示

财务会计概念框架是由目标和相互关联的基本概念组成的连贯的理论体系,具有连贯、协调和内在一致性。内容主要涉及财务报告的目标、财务信息的质量特征、会计要素的划分、会计要素的确认、计量、列报和披露原则等。财务会计概念框架可以评价现有会计准则,指导未来会计准则的制定。本文通过对美国、英国、IASB、澳大利亚、加拿大、韩国、日本及我国的财务会计概念框架进行比较评价,发现各国概念框架体系结构及具体内容的不同,并分析了产生差异的背景原因,以期为我国构建财务会计概念框架提供借鉴参考。     

概念图知识表示方法及其应用

知识表示是人工智能领域研究的中心课题之一,概念结构是一种新的、有效的知识表示方法,概念图是支持概念结构思想的一个具体的语义模型。本文论述了概念结构与概念图的关系,概念图的表示方法和特点,最后阐述了概念图在中文信息处理中的应用。     

长城机在cdBASEⅢ状态下直接作图

本文介绍了利用 GWBIOS3.00提供的系统图形驱动文件 GRD.SYS,在cdBASEⅢ状态下直接作图的方法及常用命令格式。     

Statistical analysis of change in networks

A survey is given of random graphs and random graph processes which can be used to describe and analyze networks that are changing with time. Marko-vian change over time, log-linear models for change, and conditionally uniform models for change are described. It is noted that estimation is usually complex if the random graph involves dependent dyads. Models with deterministic change over time may be a way to avoid the difficulties implied by dependent dyads. Logit regression methods are described that can be used to estimate such models.     

Seeing and Doing: the Concept of Causation

This note is an extended review of the book by Judea Pearl (2000) on causality, in which the basic concepts therein are explained in a form that statisticians will hopefully appreciate, including some comments on their relevance to inference and decision-making.     

顾客生命周期价值及其对股东价值的贡献

介绍了顾客生命周期价值和股东价值的概念，分析了顾客生命周期价值的构成及股东价值的实现途径，在此基础上设计了概念性的理论分析框架，揭示了顾客生命周期价值与股东价值之间的关系。     

通感现象的认知阐释

通感是一种常见的修辞手法。从认知的视角看,通感是一种隐喻,同样包含着隐喻性的认知和思维过程,通过运用概念隐喻理论阐释通感现象,揭示跨感官映射规律,并探讨英汉通感现象的文化差异。