基于属性约简与AHP法的卷烟消费市场综合评价研究

本文运用模型对贵州省卷烟消费市场进行综合评价研究。首先运用粗糙集属性约简算法进行初始指标筛选,继而运用层次分析法构建评价指标体系,获取各指标权重并计算综合评价值,得出贵州省卷烟消费市场的地区差异划分。该应用实例表明两种方法相结合将提高综合评价的准确性。     

The Independent Sales Contractor and Relationship Quality: An Exploratory Study of Relational Attitudes and Behavioral-Intention

Since the turn of the century, independent sales contractors have emerged as an important and growing sales and distribution channel. This study, guided by theories of attitude-behavior relation, constructs and tests a conceptual independent sales contractors (ISC) relationship quality scale. The findings support the proposition that relationship quality is a composite of attitudes and behavioral intentions. The work provides theoretical and practical implications, as well as suggestions for future research.     

Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels: an international study

Abstract

Given the increasing relevance of over-the-counter (OTC) drugs to individuals’ health and well-being, this study explores whether selected health variables, as well as consumers’ attitudes and skepticism towards advertising in general, influence their attitudes and skepticism towards pharmaceutical advertising. It extends previous research by building on the theory of inter-attitudinal consistency, examining how three different levels of attitudes and skepticism are interrelated. A field study was conducted on three continents (727 subjects; non-student sample). Results reveal that consumer attitudes and skepticism towards advertising in general, influence attitudes and skepticism towards pharmaceutical advertising in particular, which positively impact the attitudes and skepticism towards four different ad appeal types. The study extends the theory of inter-attitudinal consistency to inter-skepticism consistency. Results further indicate that attitudes and skepticism towards advertising in general can be considered as key antecedents, but that several additional health-related factors also influence consumers’ attitudes and skepticism towards pharmaceutical advertising. Moreover, attitudes and skepticism towards advertising in general, towards pharmaceutical advertising, as well as towards specific pharmaceutical ads, are negatively related. Reasons explaining these results are addressed, as are study limitations and implications for future research.     

分布式存储系统介绍及其数据一致性实现方法探究

随着Internet的发展和网络应用的普及,分布式存储技术得到了飞速的发展。文章简单介绍了分布式存储技术的特点以及几个主流的分布式文件系统,然后就数据的一致性的实现方法做了分析,介绍了主流分布式文件系统中使用的数据一致性的实现方案,最后提出了一种基于时间戳的数据一致性实现方案。     

Enhancing the commitment to service quality through developmental and rewarding systems: CSQ consistency as a moderator

This research integrated value congruence and person–environment fit theories into a validation of the effects of developmental and reward-based interventions on frontline service employees' commitment to service quality (FLSE CSQ). Based on a dyad survey conducted in 36 Starbucks stores in Taipei, the results reveal that formal training, coaching and rewards have positive relationships with FLSE CSQ. Moreover, FLSE CSQ is positively related to job satisfaction, commitment to the organisation, job performance and organisational citizenship behaviours (OCBs). The associations of development interventions and rewards with FLSE CSQ and the relationships of FLSE CSQ with job performance and OCBs are significantly stronger when the consistency of CSQ is high.     

企业文化与企业绩效的关系研究——一致性和均衡性的观点

Building on the Competing Values Framework (CVF), we investigated the relationship between organizational culture and performance. The perspective of consistency and that of balance were applied to examine the relationship. We tested our hypotheses on a sample of 270 companies in China, which resulted in two major findings. First, the consistency between organizational culture and external environment was found positively associated with organizational performance. Consistency was operationalized as a match between an organization’s current culture and its preferred future culture. Second, balance of organizational culture was found positively correlate with organizational performance. A balanced culture was defined as one in which values of each of the CVF culture types are equally held. Translated and revised from Kexuexue yu kexue jishu guanli 科学学与科学技术맜理(Science of Science and Management of S. & T.), 2007, 28(8): 140–148     

环境质量变化对游客福利的影响——基于旅行费用和条件行为联合数据

环境质量是影响游客旅游需求及福利的重要因素,但单一使用陈述性偏好法或揭示性偏好法仍存在诸多局限性。为探究环境质量改变对游客需求及福利变化的具体影响,结合旅行费用与条件行为数据,在明确现有环境质量状况下景区价值基础上,评估环境质量改善与恶化两种情景下,游客消费者剩余的变化。结果表明,环境质量改变直接影响旅行次数,从而增加或减少消费者剩余,但不会通过影响游客旅行费用间接改变消费者剩余,实际行为与条件行为数据偏好存在一致性;白洋淀景区当前消费者剩余为909.09元/次;环境质量改善使游客平均旅行次数增加1.45次/年,并使每位游客每年的消费者剩余增加1 318.18元;环境质量恶化使游客平均旅行次数降低1.41次/年,并使每位游客每年的消费者剩余减少1 281.81元。     

Being green in a materialistic world: Consequences for subjective well-being

This paper explores the potential negative side-effects of the sustainability movement in societies with large segments of materialistic consumers. Across three studies, there is evidence that a conflict between materialistic and green value profiles can arise in consumers. When it arises, it seems to be related to diminished well-being. Study 1 shows that consumers with a higher value conflict (VC) experienced higher levels of stress. Consumers with higher degrees of stress then reported lower satisfaction with life. Study 2 reveals the underlying process by which this value conflict affects well-being. The results suggest that the value conflict is related to a reduced clarity of consumers’ self-concept (SCC), which in turn is related to increased levels of stress and a lower satisfaction with life. Results of Study 3 show that preference for consistency (PfC) serves as a boundary condition to this effect. The negative effect of VC on SCC is most pronounced among consumers high in PfC, while low PfC consumers seem to suffer less from the negative consequences of a conflict between green and materialistic values. Conceptual and public-policy implications of these results are discussed.     

When does an ethical attribute matter for product evaluation? The role of warm-glow feelings for low-rated products

Research on the effects of ethical attributes has recently gained traction. However, limited research has addressed consumer response to ethical attributes in the current context where product ratings have become of primary importance to make decisions. Specifically, this study examines the relative effect of ethical attributes on product evaluations across different product ratings. Building on cue consistency theory and the negativity bias, we suggest that ethical attributes gain weight when consumers evaluate a low-rated product. This process leads consumers to anticipate more warm-glow feelings, generating better evaluations for such low-rated products featuring an ethical attribute (vs. another type of attribute). Two experiments provide consistent empirical support for this prediction, and demonstrate that, compared to other attributes or no attribute, an ethical attribute increases product evaluations to a larger extent when the product received low (vs. higher) ratings. We show that this effect occurs because of warm-glow feelings: when product ratings are low, consumers anticipate more warm-glow feelings from purchasing a product with an ethical attribute (vs. another type of attribute), leading to better product evaluations. These findings have direct managerial and ethical implications for practitioners.     

Should the EFQM Excellence Model be Adapted for Specific Industries? A Restaurant Sector Example

As the scores in the current European Foundation for Quality Management (EFQM) excellence model are the same for all industries, the accuracy of the model has been questioned. Our objective is threefold: 1) to confirm the need to adjust the EFQM model, using the restaurant industry as an example; 2) to ensure the new scores from the restaurant experts are consistent and reliable through the Kruskal-Wallis test for intergroup consistency and Kendall’s W for interexpert reliability; and 3) to use the fuzzy analytic hierarchy process to give each attribute and sub-attribute a new, accurate score. Among the restaurant attribute and sub-attribute scores, Customer Results scored 190 points instead of 150 points, and Processes, Products & Services scored 140 points instead of 100 points in the current model. The findings show that the new scores differ substantially from the current EFQM model. We then argue that its evaluation scores should be modified by industry.