价格歧视下四种市场类型的消费者剩余

市场按垄断程度由高到低可以分为四种类型：完全垄断市场、寡头垄断市场、垄断竞争市场和完全竞争市场。在发生二度价格歧视的情形下,这四种市场的价格歧视程度的定量结果是一个值得研究的问题。在二度价格歧视下,用微分法研究了一个垄断厂商市场情形,用博弈论方法研究了n厂商市场情形的均衡总产量,均衡价格,均衡总收益,总收益增长率,消费者剩余,厂商占有的消费者剩余率。最后把各种市场情形的上述指标归纳为统一的公式并详细分析了其性质。     

基于绿色营销的消费者品牌偏好变化影响因素的实证研究——以食品、家用电器为例

从绿色营销与消费者心理与行为交叉研究层面选取了消费者品牌偏好变化的视角,侧重对消费者在绿色营销的影响下出现的＂绿色＂品牌偏好变化现象进行实证研究。通过问卷调查表对影响消费者偏好的内部特征因素和外部环境因素进行了统计描述性分析,并选取绿色营销较为成熟的食品和家电行业为研究对象,对消费者绿色品牌偏好变化特征进行数据收集及实证分析,从而为企业在绿色营销活动中依据消费者品牌偏好变化趋势有效细分市场、选择目标市场、确定产品定位以及制定营销组合策略等提供依据。     

Deep learning for modeling the collection rate for third-party buyers

This study evaluates a wide range of machine learning techniques such as deep learning, boosting, and support vector regression to predict the collection rate of more than 65,000 defaulted consumer credits from the telecommunications sector that were bought by a German third-party company. Weighted performance measures were defined based on the value of exposure at default for comparing collection rate models. The approach proposed in this paper is useful for a third-party company in managing the risk of a portfolio of defaulted credit that it purchases. The main finding is that one of the machine learning models we investigate, the deep learning model, performs significantly better out-of-sample than all other methods that can be used by an acquirer of defaulted credits based on weighted-performance measures. By using unweighted performance measures, deep learning and boosting perform similarly. Moreover, we find that using a training set with a larger proportion of the dataset does not improve prediction accuracy significantly when deep learning is used. The general conclusion is that deep learning is a potentially performance-enhancing tool for credit risk management.     

Remanufacturing for the Circular Economy: An Examination of Consumer Switching Behavior

For the circular economy to be tenable, consumers need to not only return products after use, but also purchase products that are remanufactured. However, research finds that consumers have a poor opinion of remanufactured products and are typically not prepared to adopt them. Thus, development of the circular economy is dependent upon deeper understanding of consumers’ attitudes and behaviors. Research typically considers either micro‐level or macro‐level factors when assessing consumer perceptions of remanufactured products. The current research incorporates macro‐level factors of price, government incentives and environmental benefits with the moderating influence of micro‐level consumer attitudes to examine consumers’ intention to switch from purchasing new products to remanufactured products. The findings suggest that a consumer's attitude toward remanufactured products is an important moderating factor predicting consumer switching behavior to remanufactured products. Copyright © 2016 John Wiley & Sons, Ltd and ERP Environment     

Is the environment‐friendly factor attractive to customers when purchasing electric vehicles? Evidence from South Korea

In a bid to reduce greenhouse gas emissions, several countries worldwide are implementing policies to promote electric vehicles (EVs). However, contrary to expectations, the diffusion speed of EVs has been rather slow in South Korea. This study analyzes consumer preferences for the technological and environmental attributes of EVs and derives policy and environmental implications to promote market diffusion of EVs in South Korea. We conduct a choice‐based conjoint survey of 1,008 consumers in South Korea and estimate the consumer utility function using a mixed logit model considering consumer heterogeneity. Based on the consumer utility function, we analyze consumers' willingness‐to‐pay (WTP) for EV attributes such as driving range, charging method, charging time, autonomous driving function, carbon dioxide (CO₂) reduction rate, and purchase price. The results indicate that the current low acceptance of EVs is due to their relatively high price and lack of a battery charging technology that satisfies consumers' expectations of the charging method and time. One interesting finding is that Korean consumers have a relatively higher WTP for the CO₂ reduction rate of EVs than consumers in other countries; however, they do not consider CO₂ reduction over other technological attributes when choosing EVs. This implies that the rate of CO₂ reduction of EVs is not an important factor for South Korean consumers when buying EVs. We also calculate the effect of CO₂ reduction with the market penetration of EVs and find that CO₂ reduction through the diffusion of EVs depends on the country's electricity generation mix.     

Determinants of consumer demand for circular economy products. A case for reuse and remanufacturing for sustainable development

We investigate determinants of consumer demand for circular (reused and remanufactured) products. Based on exploratory choice-based conjoint experiments with a sample of 800 adults in the United Kingdom, we examine two types of premium segment electronic appliances: a mobile phone and a robot vacuum cleaner. We find that consumers prefer partly circulated products over fully or not at all circulated products and that circular products can likely successfully enter the existing market at the retail price of a new product. Interestingly, circular products compete for market share primarily with new products, leaving the market share of second-hand options less affected. The results show a promising path for firms considering a transition to circular business models.     

增值销售——企业发展的新起点

本文通过对技术、管理方面日新月异发展现状的分析,指出目前企业正面临着销售困难这一实际问题,并提出了相应的解决方案,即将企业内外部业务合理化改造与实现客户满意有机地结合,才能实现企业增值销售。     

消费者自我控制:文献评述与研究展望

本文对消费者自我控制的相关研究成果进行了回顾,比较了偏好随时间不一致、热(情感)—冷(认知)处理机制、自我消耗、思维方式、过度自我控制及理由启发式等各种理论学派对消费者自我控制的界定、测量、起因、影响因素等方面的不同研究,从而对消费者自我控制的相关研究成果进行了系统梳理、总结与讨论,最后提出了在中国社会文化背景下进行消费者自我控制研究的设想与展望。     

农民工家庭城乡消费决策的影响因素——基于东部9城市抽样调查数据的分析

基于东部9城市的抽样调查数据,结合生命周期—持久收入假说和预防性储蓄假说,考察了农民工家庭城乡消费的影响因素。总体来看,农民工家庭消费的3/4发生在城市,且城市消费比重有进一步上升的趋势;农民工家庭的城乡消费有着不同的决策机制,但都呈现出明显的生命周期特征;持久收入、收入的不确定性以及人均住房资产是影响城市消费的重要因素。     

Energy Tax and Competition in Energy Efficiency: The Case of Consumer Durables

The purpose of this paper is to analyze the role of anenergy tax on technical improvements and on prices ofconsumer durables induced by strategic competition inenergy efficiency. If the gasoline tax is raised thisdoes in principle not affect the producers of carsbecause the motorist pays for it in terms of a highercost of using the car. This, however, affects the unitsales of car producers because of substitution towardsother modes of transportation. A second element ofreaction to energy price variation is an indirect oneand relates to the effect of energy prices ontechnology. Competition forces car producers todevelop more energy efficient cars in order to reducethe cost of using a car. This indirect effect canpartly offset the direct effect of higher energyprices on demand if it is profitable for theautomobile industry to engineer more energy efficientequipment. We will analyze the impact of an energy taxon energy efficiency and on the price of a durablegood. This will be done within the framework of aduopoly competing in prices and in the energyefficiency of its products. The government chooses awelfare maximizing energy tax as an incentive toinnovate. Then we will analyze a strategic two-stagedecision process in which the duopolists first decideabout energy efficiency and then compete in prices.