Monetary dynamics: a market approach

The behaviour of the short-run responses implied by the identification of a long-run money demand relationship is examined. These responses have recently been interpreted as representing the policy stance of the monetary authority. However, as movements in the monetary aggregate reflect both demand and supply adjustments, estimating the short-run dynamics solely within the money demand relationship may produce biased results. In order to address this issue, the paper explicitly acknowledges the importance of the supply of money function by including the function alongside the demand for money function. While the interaction of the two equations continues to produce the long-run quantity theory result, the additional detail provides more accurate estimates of the individual short-run adjustments within the two equations.     

善因营销中的消费者感知和反应研究

善因营销是企业履行社会责任的重要战略形式，因兼顾企业、消费者、非营利组织、社会等多方利益而广受关注。消费者对企业及其善因营销行为的感知和反应是善因营销战略能否成功的关键。但影响感知和反应的因素错综复杂，包含了资助时间、规模、事项类型、企业声誉及消费者个性等不同方面。不同的企业应该区别对待。     

Materialism, status signaling, and product satisfaction

The consumer satisfaction literature has not, for the mos part, integrated individual values into the product evaluation process. Yet a comprehensive understanding of consumer satisfaction can best be attained by including both consumer and product factors. To demonstrate the usefulness of including individual values, this research focuses on one consumer value, namely, materialism. The authors empirically explore how this individual value is linked to consumers’ evaluations of products they have purchased. Using surveys, the authors collected data from a sample of college students (n=211) and a sample of adults (n=270). Across these two studies, using divergent samples and products, they find consistent evidence that materialism is negatively related to product satisfaction in product categories with high potential for status signaling, but unrelated to product satisfaction in product categories with lower potential for status signaling. The consumption goals that produce these product evaluations are empirically addressed Jeff Wang (jianfeng76@yahoo.com; PhD, City University of Hong Kong) is an assistant professor of marketing in the Faculty of Business at the City University of Hong Kong. This work was conducted when he was a doctoral student of marketing in the Eller College of Management at the University of Arizona. His research interests include social networks and consumer behavior, consumer satisfaction and well-being, materialism and consumption meanings, and consumer interests and public policy issues. His dissertation studies credit card debt as a socially embedded phenomenon and investigates how consumers leverage their interpersonal ties as they accumulate and repay their debt. Melanie Wallendorf (mwallendorf@eller.arizona.edu) is Soldwedel Professor of Marketing in the Eller College of Management at the University of Arizona. She holds an MS in sociology and a PhD in marketing from the University of Pittsburgh. Her articles on the sociocultural aspects of consumption have been published in theJournal of Consumer Research, Journal of Marketing Research, Advertising and Society Review, Addiction, Journal of Macromarketing, andAmerican Behavioral Scientist, among others. Her coauthored article on “The Sacred and Profane in Consumer Behavior” won theJournal of Consumer Research Best Article Award in 1992. Her research has been featured in theWall Street Journal, The Washington Post, The New York Times, American Demographics, andFortune, and has been funded by the Marketing Science Institute, the Arizona Disease Control Research Commission, and the Office of Earth Science at NASA.     

Consumer Choice and the Popular Music Industry: A Test of the Superstar Theory

The superstar model predicts skewness of market outcomes and returns to artist quality. We test and confirm these predictions using a unique data set on popular music.     

Do movie contents influence box-office revenues?

This article studies the determinants of box-office revenues in the motion picture industry. We first adopt an approach that takes into account quality signals (e.g. talent concentration, movie budget and Oscar awards, among others) to analyse the empirical relationship between category-specific parenthood ratings (R-ratings) and box-office revenues. Then, by matching movie contents with economic performance records, our original approach reveals that offensive contents like profanity or nudity may be a hindrance to achieve economic returns, while violent contents seems to enhance box-office revenues. Further research is needed to clarify the interaction in this regard between production budget and movie contents.     

消费者信息处理方式研究综述:基于商品评价的视角

个体的购买决策被认为是一种信息处理过程,信息处理方式能有效揭示消费者将输入信息转化为输出结果的购买决策机制。本文从购买决策中消费者商品信息评价的视角,对消费者信息处理的具体方式、分类及其研究方法进行分析总结,以期为后续研究打下基础。     

消费者视角下的虚拟社区信任研究

虚拟社区信任包含技术信任、制度信任和人际信任三个层次。虚拟社区信任对消费者的参与行为和商业行为产生直接影响。虚拟社区信任存在一个产生、保持和终止的动态演化过程。消费者对虚拟社区存在初始信任、持续信任和不信任等三种心理状态。在虚拟社区信任演化过程中,不同阶段的信任受到影响的因素各不相同。     

休闲位置消费的经济分析及对策研究

争名与逐利一样都是人的经济本性,因而位置消费现象在休闲消费领域也同样存在。运用经济学的相关理论对休闲消费中的位置消费行为进行分析发现:该行为既无法使休闲消费资源达到帕累托最优状态,也不能使人们从休闲消费中获得最大效用,且个人休闲位置消费的理性选择还会导致集体消费的非理性结果。因此,政府应加强引导,采取有效措施降低位置消费的负面影响,促进休闲经济健康发展。     

整合营销传播学的行销主张与马克思主义经济理论观点的相关联系

整合营销传播学是一门源于美国的新兴的营销学传播理论。它所主张的“一切以消费者为中心”展开营销传播的思想理念,改变了传统营销理论中“以生产和销售为中心”的企业营销策略,顺应了知识经济时代的市场发展趋势,并与马克思主义经济理论观点具有某些相关性联系。本文就此提出探讨,同时结合我国市场经济转轨中企业经营观念的相关问题进行了思考。     

健全的征信体系对扩大内需的有效性问题研究

对征信体系与消费需求之间进行相关性分析,得出结论：健全的征信体系对拉动消费需求是有效的。目前,我国征信体系建设中存在一些突出问题：信用管理体系不完善,信用信息共享机制不健全,个人征信体系建设不完善,信息不对称,失信惩戒机制缺乏等。应借鉴美国先进经验,健全我国信用法律法规体系,推动建立全社会信用信息共享机制,加强征信效能宣传,发挥征信体系对消费信贷的作用力,快速建立信用产品的需求市场,加快农村信用体系建设步伐,充分发挥征信体系对内需扩大的促进作用。