应对气候变化 构建全球企业公民身份──跨国车企可持续发展报告比较研究及启示

本文利用评论式话语分析方法对欧、美、日3家跨国车企的可持续发展报告进行比较研究。研究发现在气候变化问题上对全球企业公民身份进行构建的一些同型主题,研究认为跨国车企在这些同型主题上的表述差异体现了不同国家文化及制度背景对全球企业公民身份概念构建的影响,同时也体现了企业根据自身战略定位争取行为合法化的努力。     

Alternative futures and foreign direct investment in China

Chinese history is littered with sharp policy swings, and the communist era, which has not yet fully drawn to a close, has witnessed a veritable embarrassment of riches. This has provided a fertile ground for researchers engaged in crystal ball gazing. Recently, momentum has accelerated on that front, a development apparently reflecting the increasingly fluid political‐economic conditions in the country. The scenarios generated can serve as an effective reference point in planning exercises, but there is scope for solidifying the conceptual architecture. The issue of rendering them highly relevant to foreign investors, presumably very important potential consumers of the product, should also be addressed.     

浅析不同营销方式对消费者的影响

面对日新月异的互联网技术,如今的营销传播越来越像是一种公司和消费者之间的私人对话。营销人员也在每时每刻让自己的品牌成为消费者谈论的对象。个性化的宣传以及在恰当的时间对恰当的人讲述,是营销人员成功的关键因素。在本文中,我们将讨论公司如何才能将他们的营销方式变的个性化,从而获得更多的影响力。文中首先我们要评价直销和互动营销,接下来我们将讨论口碑营销,最后讨论人员营销和销售团队。     

A hermeneutic analysis of critical success factors for Enterprise Systems implementation by SMEs

ABSTRACT

This study employs the critical hermeneutic approach to identifying current knowledge limitations and propose future research directions. Through five hermeneutic cycles of review, analysis, synthesis and interpretation of the existing literature and success stories reported by 30 small-and-medium enterprises (SMEs), this study identifies critical success factors (CSFs) that are unique to SMEs, frequently cited in the literature, and influential as perceived by SMEs. The study offers contributions by providing a synthesis of CSFs for SMEs; highlighting current knowledge gaps; proposing avenues for future research; and demonstrating the suitability of the critical hermeneutic approach to studying CSFs for ES implementation.     

中国主要贵金属资源利用及关键性评估

贵金属资源同时具备工业属性和金融属性,不仅关系着国民经济的发展,更关系着国家的金融安全和国防安全。中国经济的发展带动了矿产资源需求的增加,对贵金属的需求量也是全球之最。本文参照欧盟的关键性矩阵研究,从经济重要性和供应风险两个维度,对金、银、铂、钯4种贵金属的供应风险开展研究,得到了中国贵金属的关键性矩阵,综合来看,4种贵金属的经济重要性由大到小的顺序为金>银>铂> 钯,供应风险由大到小的顺序为银>钯>铂>金。     

Loss and damage: a critical discourse analysis of Parties’ positions in climate change negotiations

The years-long negotiations on loss and damage (L&D) associated with climate change impacts reached a milestone with the adoption of the Paris Agreement, sanctioning the permanence of the Warsaw International Mechanism (WIM) created in 2013. The WIM aims at advancing knowledge gathering, coordination and support to address L&D associated with extreme and slow onset events in vulnerable developing countries (Decision 2/CP.19). Despite being among the most controversial issues to be recently treated in climate change negotiation, L&D has attracted little attention in the field of international relations. This paper aims at addressing this gap by reconstructing the emergence and evolution of the negotiating positions on L&D of developing and developed countries. It employs a critical discourse analytical approach and builds on Fairclough’s three-dimensional framework for critical discourse analysis, taking decision 2/CP.19 as the core communicative event. Consistently, the decision is analysed at three different levels: as a text (micro-scale); as a discursive practice (meso-scale); and as a social practice (macro-scale). The analysis makes use of a wide range of materials including previous decisions, High Level Segment statements and Parties submissions. It reconstructs Parties’ conflicting views on the positioning of L&D vis-à-vis the adaptation space (L&D as a part of, or as beyond adaptation) and the scientific, ethical and legal arguments employed to support these standpoints. It highlights, in particular, the strategic importance which the ‘compensation argument’ had in determining developing countries’ capacity to influence the UNFCCC process up to the inclusion of a specific article on L&D in the Paris Agreement. While calls for compensation might have lost momentum as a result of the Warsaw and Paris talks, the paper argues that their potential is far from exhausted. They in fact imply a more general request for climate justice which the UNFCCC has not yet addressed.     

一种面向多资源约束的关键链识别方法

针对资源受限项目调度问题,提出了一种面向多资源约束的关键链识别算法。该算法首先基于优先规则的资源受限并行调度算法生成调度结果,接着依据此结果将活动的资源约束转换为活动的时序约束,形成新的时序约束活动依赖矩阵,然后以此为基础结合传统向后调度算法计算在此时序约束下活动的总时差,最后根据总时差值来确定关键活动,并组成关键链。