第三景观宣言：吉尔·克莱芒的荒野 营造

以法国风景园林师吉尔·克莱芒的理论和作品为研 究的对象,拟从4个内容展开：第一,在描述其风景园林思想 体系的基础上,勾勒第三景观宣言的理论纲要;第二,以亨 利·马蒂斯公园为例,验证该理论在具体作品中的有效性; 第三,简论该公园呈现的荒野之境,阐述其生物多样性内 涵;第四,分析都市荒野中蕴含的自主性和抵抗性概念。本 研究的意义主要有三：一方面在国内学界比较系统地引介国 际前沿的风景园林理论;另一方面深度讨论设计与理论之间 相互转化的议题;同时,荒野中蕴含的自主性和抵抗性还拓 展了都市荒野的审美批判。     

营销管理批判：背景与过程综述

20世纪末,西方学者掀起了对营销管理的批判高潮,国内也引发了营销管理与关系营销之间关系的大讨论。对营销管理的批判不仅有其深刻的实践和理论背景,而且不同阶段呈现出不同特点。这一批判反映出人们应对实践变化的思变,折射出营销学研究范式的裂变与整合的征兆。因而对此进行研究是极具价值的。     

马尔库塞的技术理性批判理论及其当代意蕴

技术理性主义是发生在近现代西方发达工业国家,立根于现代科学技术加速度发展的一种文化思潮,其核心思想是技术万能论。马尔库塞从技术价值非中立化、技术发展的双重性和扬弃技术异化的途径三个方面对技术理性进行批判。马尔库塞的技术理性批判理论内涵丰富但并非完全正确,有其深刻的现实意义。要实现科技与社会的良性互动,一要树立新自然观,二要搭建道德与科技的互动平台,三要全面深化各领域的体制改革。     

Not a man of solid principles. The relevance of Edgar Bauer’s polemical portrait of Karl Marx in his 1843 novella Es leben feste Grundsätze!

Abstract

The protagonist of Edgar Bauer’s 1843 novella Es leben feste Grundsätze! is a young intellectual named “Karl”. It can hardly be doubted that Bauer’s novella is a polemical character study of Karl Marx: the rather demeaning picture of “Herr Karl” belongs to the heat of controversy between Marx and die Freien, the Berlin Young Hegelians, after the end of their participation in the Rheinische Zeitung in late autumn 1842. So far, Bauer’s novella has never been used as a potential source to shed light on the deeper causes of animosity between Marx and die Freien.     

对经济人假设的批判及方法论评价

现代经济学的基本假设之一是经济人理性行为假设.现在,经济学在科学体系中地位日益提高,这个假设作为经济学基石的公理性、准确性越来越受到众多学者的质疑和批判.本文将简要的阐述这些批判,并从方法论的角度评价这一假设存在的不足.     

The Gendering of Air Canada: A Critical Hermeneutic Approach

Through the use of critical hermeneutics, the paper provides a deep analysis and offers clues as to how management, through the power of communication, can contribute to producing and reproducing embedded gender‐based assumptions and values through organizational culture, which can both enable and constrain organizational members. It examines gender discrimination as it relates to employment equity in a well‐known airline. We show how an organizational culture, supported by society and communicated through language, can impede progress within an organization through the power of language, and highlight a number of clues as to the processes of gender discrimination at work. Copyright © 2011 ASAC. Published by John Wiley & Sons, Ltd.     

主流经济学对企业产生问题的解释:一个批判

经济学是最早开始涉猎企业产生问题的学科,主流经济学分别从企业的生产与成本角度对该问题进行解释.由于研究视野与研究方法上的问题,主流经济学理论在对企业产生问题的解释上存在着明显缺陷,表现为缺乏社会的、动态的研究视野.     

Internal Performance Measurement Systems: Problems and Solutions

This article pursues two aims: to identify problems and dangers related to the operational use of internal performance measurement systems of the Balanced Scorecard (BSC) type and to provide some guidance on how performance measurement systems may be designed to overcome these problems. The analysis uses and extends Nørreklit's (2000) critique of the BSC by applying the concepts developed therein to contemporary research on the BSC and to the development of practice in performance measurement. The analysis is of relevance for many companies in the Asia-Pacific area as an increasing numbers of them are implementing the BSC.     

Modeling Marketing Dynamics by Time Series Econometrics

This paper argues that time-series econometrics provides valuable tools and opens exciting research opportunities to marketing researchers. It allows marketing researchers to advance traditional modeling and estimation approaches by incorporating dynamic processes to answer new important research questions. The authors discuss the challenges facing time-series modelers in marketing, provide an overview of recent methodological developments and several applications, and highlight fruitful areas for future research. This discussion is based on the First Annual Conference on Modeling Marketing Dynamics by Time Series Econometrics at the Tuck School of Business at Dartmouth, Hanover, New Hampshire, USA on September 16–17, 2004.Insights from the First Annual Conference, Tuck School of Business at DartmouthThis revised version was published online in May 2005 with a corrected cover date.