水利监理企业多项目管理信息平台设计研究

分析了水利监理企业多项目管理信息化的现状和困难,阐述了加快水利监理企业开展多项目管理信息化的必要性,提出了多项目管理信息平台建设是增强企业核心竞争力和培育企业文化的有效途径,对平台系统架构和功能模块进行了简介,定性分析了平台的实施效果。     

高职院校教学质量监督和保障体系的研究与实践

本论文通过对南京化工职业技术学院教学质量监控和保障体系的研究、构建与实施,并通过网络信息技术使体系的运行更顺利、便捷和高效,增强了教学质量监控和保障体系的针对性、可操作性,做到保障有方向、投入有重点、建设有力度、完善有策略,确保教学质量保障建设有理、有据、有序进行。     

互通立交跨线箱梁支架设计及验算

本文对高速公路互通立交跨线桥的现浇箱梁支架设计方案及验算进行了阐述,主要包括支架布置、支架计算、结果分析等。利用大型有限元分析软件Midas Civil建立模型,对支架的受力、变形及稳定性进行了分析验算,为施工提供了可行依据。     

Organizational characteristics explaining participation in sustainable business models in the sharing economy: Evidence from the fashion industry using conjoint analysis

Environmental and social challenges require new sustainable business models, like sharing platforms. However, sharing platforms differ widely in their contribution to a more sustainable society. Whereas idealistic sharing platforms have dominant social goals, other sharing platforms are, or became, commercial. We explore the attractiveness of the typical organizational characteristics of idealistic sharing platforms in the fashion industry context, an industry with negative environmental and social impacts. Based on a literature review and exploratory focus groups, we conduct an online survey using conjoint analysis, completed by 1,512 respondents. Our results reveal that potential users prefer clothes sharing platforms to be small, to not partner with large clothing retailers, to have the possibility to participate in decision‐making, but to not require shareholding.     

平台经济视阈下社会责任消费行为意向驱动因素研究

平台经济的快速发展使得平台型社会责任消费问题日益被关注。立足平台经济情境下社会责任消费行为的“利他”属性，基于弱关系理论和消费者—企业认同理论，从社会互动视角对计划行为理论进行重塑,在问卷调查基础上通过统计分析方法研究社会责任消费行为意向驱动因素。实证显示：行为态度、社会规范、感知行为控制及平台企业社会责任认同对社会责任消费行为意向的生态消费、善因消费和诚信消费三个维度均有不同程度的正向影响，其中社会规范是最大的影响变量；行为态度在社会规范、感知行为控制、平台企业社会责任认同与社会责任消费行为意向之间起中介作用。修正后的计划行为理论实现了个人与社会、理性逻辑和情感逻辑的有机统一，能对平台经济视阈下社会责任消费行为意向进行有效的解释与预测,从而为平台社会责任生态化治理提供一定启示。     

刚度不均匀分布的连体结构的抗震性能分析

通过连接体将两个或两个以上的独立塔楼连接在一起,形成连体结构。在地震作用下,塔楼的变形和内力变化复杂,且两塔楼之间的耦联效果显著。本文采用弹塑性时程分析法,研究其在罕遇地震作用下的动力响应,并且通过对不同对称性、平面内不同刚度分布、不同跨度的结构进行弹塑性时程分析,分析结构的对称性、跨度的参数对结构动力响应的影响。     

Extending variety seeking to multi-sided platforms: Impact of new retailer listing

This study uses theories of variety seeking to examine how a new retailer listing on a multi-sided platform (MSP) affects consumer buying behavior. Using a unique dataset from an online MSP, we evaluate changes in purchase frequency with individual retailers after a new one is listed. Contrary to expectations, the results indicate that consumers increase their purchase frequency at existing retailers. Moreover, compared to consistency seekers, variety-seeking consumers show a higher positive effect as they buy even more. This result is observed for retailers in both competing and non-competing product categories. Finally, we discuss the theoretical contributions and implications for MSPs and retailers.     

Information Contents in Japanese OTC Drug Advertising from Elaboration Likelihood Model Perspective: Content Analysis of TV Commercials and OTC Drug Websites

Based on the Elaboration Likelihood Model, the current study investigates information types that are cross-promoted in Japanese pharmaceutical advertising. The results from a quantitative content analysis of OTC drug brands' TV commercials broadcasted in Japan between 2014 and 2015 and their corresponding product websites (n = 150) show that Japanese OTC drug promotions feature more informational cues in the latter; cues such as price, safety, quality, components, and guarantees/warranties are particularly prominent. Furthermore, product websites tend to focus more on rational appeals, whereas TV commercials emphasize emotional appeals. No difference is found between these media types regarding celebrity and noncelebrity endorser usage.     

PERSONALITY TRAITS AND THE PERCEPTION OF MACROECONOMIC INDICATORS: SURVEY EVIDENCE

I examine the determinants of both perceived inflation and unemployment in one single survey and include Big Five traits in the analysis. This is the first survey on this topic in Germany. My sample consists of 1771 students from different fields and levels. Using PhD students’ estimates as a reference, I create categories for underestimation and overestimation of both variables. Multinomial logit regressions show that females overestimate both variables. Education and news consumption reduce misestimation. A higher level of Neuroticism is related with a higher probability to overestimate unemployment. Overstating (understating) one indicator is associated with overstating (understating) the other.     

网络社区环境下企业营销分析

网络社区环境下企业营销存在的问题是暴力营销帖、营销信息遭质疑、即时沟通有待提高。为有效解决这些问题,企业应实施话题营销策略,提高企业的社区关注度,增加用户对企业的认知度;通过意见领袖评价企业产品的质量特性以及不同产品间的优缺点,对用户消费行为发挥导向作用;配备专门的社区营销人员,及时对社区舆论进行引导,传播产品信息,引导用户的消费观;企业应借助或建立恰当的广告平台,在不同的社区内投放不同的广告,创建新型的广告模式,从而有效提升企业营销效果。