Impact of shared history on customers’ service evaluations

This paper investigates how shared history affects customers' cultural and personal values and impacts their perception of services’ responsiveness and satisfaction in a high-contact service setting (retail banking) from two countries with a shared history (France & Lebanon). Data were collected from 171 French and 141 Lebanese bank customers. Findings reveal that both cultural and personal values moderate the relationship between responsiveness and satisfaction, and that their impact is independent of each other. Further, findings show that in countries with a shared history, existing cultural models in literature may not be detailed enough to explain cross-cultural differences and similarities.     

博物馆数字化建设与金融文化传播——以东北亚金融博物馆为例

博物馆作为公共文化机构,承担着向公众提供文化服务的职责。随着科学技术(特别是信息技术)的发展,博物馆开启了数字化建设的进程。博物馆数字化建设的目的并不是要取代传统博物馆,而是对实体博物馆在某些方面进行有益的拓展和补充。伴随着数字化建设,博物馆能够更好地满足公众多样化的文化需求,提供更好的文化体验。突发事件对博物馆数字化发展形成了一种倒逼机制,凸显了博物馆数字化的重要性。为了更好地传播金融文化,实现文化育人的目标,东北亚金融博物馆将通过“顶层设计、逐步推进、研究标准、规范建设、共建共享、未雨绸缪、创新技术、增加手段”等做法,探索数字化建设之路。     

网络媒体对大学生价值观的影响及对策

网络媒体已成为影响大学生价值观的强势媒体，在大学生价值观的形成与发展中发挥着重要作用。网络媒体不仅给大学生带来前所未有的海量信息，同时也对大学生的价值观造成了一定的影响。网络媒体就像一把双刃剑，对大学生的价值观既能产生正面的影响，也能产生负面的影响。本文试图对网络媒体对大学生价值观的影响、形成原因和应对策略进行分析。     

心理健康教育视域下的校园文化景观教学——以福建商业高等专科学校为例

在校园文化建设中,景观建设是其基本内容。商专校园文化景观贯穿继承与弘扬"闽商精神"的根本理念,将几大文化板块相融通,构造出丰富多彩的内容。探讨校园文化景观与心理健康教育的关系,结合相关的基础理论,分析校园文化景观对心理健康教育的多重积极作用,使心理健康教育的情境化教学方式落到实处,有益于心理健康教育的良性发展,对深化高校心理健康教育的多样化途径的认识与理解也有借鉴作用。     

试论立德树人视野下的高校辅导员与学生关系——深入学习贯彻习近平总书记关于教育的重要论述

高等教育的根本任务是“立德树人”,辅导员是高等院校从事思想政治教育的中坚力量,是“立德”教育任务的重要执行者,大学生是思想不断发展的未完成个体,具有基本价值判断能力和较强的时代特征.“立德树人”教育任务的完成,需要高校认清辅导员和大学生的应然关系和实然关系的基础上和谐师生关系,才能从根本上完成德育任务.     

消费者生活方式与物质主义价值观的相关性研究

本文主要研究生活方式与物质主义价值观的相关关系。基于495位消费者的问卷调查数据，借助因子分析方法，探索出11个生活方式因子，利用这11个因子进行聚类分析，将调查样本划分为5个子市场。随后，用方差分析法分析得出结果：5个子市场在物质主义价值观上有显著性差异，并用最小显著差异法进行两两比较，确认了具有不同生活方式的消费者在物质主义价值观上的差别。     

马来西亚华商的价值观、经营模式与社会义务

以杂货店为研究对象,研究马来西亚华商的价值观,探讨从清代以在马来西亚的传统华人杂货商,致富成功与企业价值观、经营模式的最初渊源,提炼出传统儒家价值观、忠、信、义对其成功致富的意义.     

Auction fever: Rising revenue in second-price auction formats

The prevalent term “auction fever” visualizes that ascending auctions – inconsistent with theory – are likely to provoke higher bids than one-shot auctions. To explore and isolate causes of auction fever experimentally, we design four different strategy-proof auction formats and order these according to expected rising bids based on pseudo-endowment effect arguments (psychological ownership and disparity between willingness to pay and willingness to accept). Observed revenues in the experiment in the four formats rank as expected if bidders have private uncertain values (the private information of a bidder is the distribution of her value). A control treatment supports our view that the traditional private certain values approach prevents auction fever in the laboratory. Another control treatment with a procurement auction relates the auction fever bids to bids in a one-shot auction with real endowments. We conclude that, when bidders are uncertain about their valuations, auctions that foster pseudo-endowment may raise bids and revenues.     

El estado del arte de la orientación al mercado en las organizaciones culturales

A diversity of studies in previous literature has focused on determining the contribution of market orientation in the companies' performance. However, the research on the effects of market orientation in the performance of cultural organizations is an incipient area of research. In this sense, the present study has the purpose of presenting a review of the main aspects of market orientation in nonprofit organizations, specifically in cultural organizations, and identifies future research directions for this still fertile field of study.