Planning food services for a campus setting

Providing appropriate food services in a campus setting is increasingly important due to more demanding customers and because clients have less time to go off-campus when they need to eat. Using a university campus as an example, this research looks at customer satisfaction with existing food services and explores various methods for determining where to locate new facilities. This campus currently has great needs for additional food services, and it is shown clearly where additional food services are required. Also, the methods used are compared in terms of their effectiveness in finding the solution.     

我国港口物流发展的实证分析

本文构造了港口物流发展的系统模型和综合评价指标体系,应用该指标体系,对我国上海、广州、天津、深圳等八个港口的物流发展水平进行了实证分析,给出针对性的对策建议。     

Research on Customer Satisfaction Strategy in China＇s Real Estate Industry

This paper analyzes real estate market condition, studies key influencing factors to customer satisfaction, and presents corresponding customer satisfaction model and effective strategy framework, which are of significance to achieve customer loyalty and get competitive edge for real estate enterprises.     

Intention of Internet-based Customer Involvement in Product Development： A Conceptual Investigation

The paper develops an extension of Technology Acceptance Model （TAM） and puts forward the TAM-VCE conceptual model to explain the intention of intemet-based customer involvement in new product development （NPD）. The findings will help enterprises design Virtual Customer Environments accepted by customer.     

基于信息熵赋权的经营业绩指标评价模型

根据评价者需要，选取若干企业(或上市公司)作为被评价系统，建立一种企业经营业绩评价系统的多级多指标决策模型。该模型是在数理统计意义下将每个指标值进行标准规范化处理，用低级指标值通过信息熵自动赋权严生高一级指标值逐级递推，最后给出每个企业相对被评价系统的“理论分布得分”及“直观比较得分”。     

顾客满意调查中的几个问题

本文针对顾客满意调查中的几个常见问题,讨论了顾客满意调查的目的、内容、方式、对象、过程及结果。     

培育消费技能:提高消费满足程度的关键

消费技能是消费者和消费资料相结合的技术和能力。这种能力从根本上决定着消费需要的满足程度。本文依据经济学原理论证了培育消费技能的必要性,并在对消费技能进行界定的基础上,提出了企业培育消费技能的对策。     

基于BSC的航运物流企业绩效灰色综合评价模型研究

采用改进的平衡记分卡(BSC)的方法,从企业的内外环境、财务与非财务指标相结合来设计航运物流企业绩效评价指标,最后通过改进灰色关联法进行算例验证,算例检验结果表明这种评价模型具有现实可行性。     

客户关系管理与呼叫中心的结合

客户关系管理(CRM)是企业的一种经营策略、管理理念,在实践上就表现为一套软件和技术的使用,呼叫中心作为实现CRM的信息技术支撑,在CRM战略中扮演着越来越重要的角色,文章针对两者的关系和技术上的运用进行讨论,提出了基于CRM的呼叫中心是未来的发展趋势。     

Sequential Malmquist Indices of Productivity Growth: An Application to OECD Industrial Activities

The paper applies both the standard DEA methodology with contemporaneous frontiers and DEA with sequential frontiers to study changes in productivity and efficiency in manufacturing for a sample of eleven OECD countries over a twenty-year period. It uses a decomposition of the industrial Malmquist productivity indices to locate the sources of productivity growth: 'technical progress' and 'catching up.' The alternative indices are interrelated in a unifying framework that provides an interpretation to their difference. We argue that for manufacturing industries, in which technological regress is unlikely to occur, DEA with sequential frontiers provides a more adequate measure for the contribution of technical changes than standard DEA.