"江西在中部崛起"的总体态势和时序分析

自2001年江西省明确提出"为实现江西在中部地区的崛起而奋斗"的战略目标以来,江西崛起指数在中部六省中排名由2002年的第5位,上升到2004年的第4位,再到2005年的第3位,初步实现了江西在中部六省中快速"崛起"态势。从崛起指标的时序分析来看,"江西在中部崛起"的第一步战略目标已基本实现。2000年江西绝大多数指标均低于中部平均水平,到2006年,江西进入中部前3位的指标明显增多,GDP增幅靠前,直接利用外资和农村住户人均纯收入排名第1;2002年以后,江西经济增长速度显著快于2001年,连续5年实现12%以上增长,崛起阶段的年均增长率达到16.0%,比2001年增长率高出近1倍。毫无疑问,近5年是江西历年来增长最快的时期。     

职业经理市场价格研究

本文构建了市场中职业经理数量统计指标体系和职业经理收入统计指标体系，并利用指数平滑移动法对职业经理市场收入进行了预测分析，同时对职业经理市场供求关系进行了探讨。     

Materialism, status signaling, and product satisfaction

The consumer satisfaction literature has not, for the mos part, integrated individual values into the product evaluation process. Yet a comprehensive understanding of consumer satisfaction can best be attained by including both consumer and product factors. To demonstrate the usefulness of including individual values, this research focuses on one consumer value, namely, materialism. The authors empirically explore how this individual value is linked to consumers’ evaluations of products they have purchased. Using surveys, the authors collected data from a sample of college students (n=211) and a sample of adults (n=270). Across these two studies, using divergent samples and products, they find consistent evidence that materialism is negatively related to product satisfaction in product categories with high potential for status signaling, but unrelated to product satisfaction in product categories with lower potential for status signaling. The consumption goals that produce these product evaluations are empirically addressed Jeff Wang (jianfeng76@yahoo.com; PhD, City University of Hong Kong) is an assistant professor of marketing in the Faculty of Business at the City University of Hong Kong. This work was conducted when he was a doctoral student of marketing in the Eller College of Management at the University of Arizona. His research interests include social networks and consumer behavior, consumer satisfaction and well-being, materialism and consumption meanings, and consumer interests and public policy issues. His dissertation studies credit card debt as a socially embedded phenomenon and investigates how consumers leverage their interpersonal ties as they accumulate and repay their debt. Melanie Wallendorf (mwallendorf@eller.arizona.edu) is Soldwedel Professor of Marketing in the Eller College of Management at the University of Arizona. She holds an MS in sociology and a PhD in marketing from the University of Pittsburgh. Her articles on the sociocultural aspects of consumption have been published in theJournal of Consumer Research, Journal of Marketing Research, Advertising and Society Review, Addiction, Journal of Macromarketing, andAmerican Behavioral Scientist, among others. Her coauthored article on “The Sacred and Profane in Consumer Behavior” won theJournal of Consumer Research Best Article Award in 1992. Her research has been featured in theWall Street Journal, The Washington Post, The New York Times, American Demographics, andFortune, and has been funded by the Marketing Science Institute, the Arizona Disease Control Research Commission, and the Office of Earth Science at NASA.     

溢出效应、边界选择与产业集聚测度

产业集聚程度的测度结果受所选产业加总水平与地理单元大小的影响,后者应以集聚过程中溢出效应的产业边界与空间边界为基础。当前产业集聚测度研究普遍存在产业加总水平与地理单元选择过大的问题,本文试图研究在这种情况下测度结果是否存在偏差,偏差的系统性、方向、大小和影响因素,以及有偏的测度结果对集聚经济研究的影响等。结果表明,超出空间边界或产业边界的测度结果将显著偏低,并导致对集聚经济的低估;按省测度的区位基尼系数比按市测度平均低了近40%,两位数产业的区位基尼系数通常低于其所含三位数产业的区位基尼系数的均值,甚至最低值。     

An empirical test of trust-building processes and outcomes in sales manager-salesperson relationships

This study examines three trust-building processes and outcomes in sales manager-salesperson relationships. This study, based on a sample of more than 400 business-to-business salespeoples from a variety of industries, shows two trust-building processes (predictive and identification) to be significantly related to salesperson trust in the sales manager. Interpersonal trust was found to be most strongly related to shared values and respect. Trust was directly related to job satisfaction and relationalism, and indirectly related to organizational commitment and turnover intention. Thomas G. Brashear (brashear@mktg.umass.edu) (Ph.D., Georgia State University) is an assistant professor of marketing in the Isenberg School of Management at the University of Massachusetts-Amherst. James S. Boles (jboles@gsu.edu) (Ph.D., Louisiana State University) is an associate professor of marketing in the Robinson College of Business at Georgia State University. His research has appeared in a variety of journals, including theJournal of Marketing, theJournal of Business Research, theJournal of the Academy of Marketing Science, theJournal of Retailing, theJournal of Personal Selling and Sales Management, and theJournal of Applied Psychology. His areas of research interest include personal selling, sales management, key and strategic account management, and business relationships. Danny N. Bellenger (mktdnb@langate.gsu.edu) (Ph.D., University of Alabama) is currently chairman of the Marketing Department in the Robinson College of Business at Georgia State University. His research has appeared in a number of academic journals including theJournal of Marketing Research, theJournal of Marketing, theJournal of Advertising Research, theCalifornia Management Review, theJournal of Retailing, theJournal of Personal Selling and Sales Management, Industrial Marketing Management, and theJournal of Business Research. He has authored four monographs and four textbooks on marketing research, sales, and retailing. Charles M. Brooks (brooks@quinnipiac.edu) (Ph.D., Georgia State University) is an associate professor and chair of the Department of Marketing and Advertising at Quinnipiac University. His research has appeared in theJournal of Business Research, theJournal of Retailing, Marketing Theory, and theJournal of Marketing Theory and Practice.     

顾客资产导向下的营销质量思考

顾客资产正日益成为衡量企业竞争力和长期绩效的重要标志。要真正实现顾客价值的最大化，企业必须在扩大市场占有率、识别顾客需求、识别顾客满意的质量因素、产品的创新和细分顾客过程等方面用质量的理念给予认真思考。     

顾客忠诚维度的企业赢利策略研究

在一个很长的历史时期，市场份额被管理者看成是衡量一个企业能否获取高额利润的重要指标．直到20世纪80年代这一观念才开始改变。大量研究表明，市场份额和企业利润的相关度在大大降低，而顾客忠诚度则成为与企业高利润更为密切相关的因素。因此，企业要实现其利润最大化，必须重视培养顾客对企业的忠诚度。     

我国超市发展的现状及对策

文章以即将加入WTO ,世界一些知名的经销商将更多地进入中国市场为背景 ,分析了现阶段我国超市经营中存在的问题 ,提出了相应的对策。     

构建旅游景气指数体系及预警机制的探讨--以杭州市为例

伴随着国民经济的发展,我国国内旅游发展迅速,被称为“国民经济提升的催化剂”。然而受到旅游业市场规模、国内外政治经济环境、生态环境以及一些不可抗力(如新冠疫情)等多方面影响,旅游行业很有必要建立一套景气指标体系,从而预测旅游业的经济走向,提供预警功能,以保证旅游业平稳有序发展。     

国际化营商环境战略研究现状与优化建议

良好的营商环境是促进经济高质量发展、建设现代化经济体系的基石。论文通过对国内外学者、组织机构对营商环境的理论以及指标体系构建成果进行梳理后发现,现有研究主要分为宏观整体评价和细分领域评价两部分。论文在融合国际上现有关于营商环境评价指标基础上,以世界城市核心功能对国际营商环境的诉求为内容,按企业“准入前、准入中、准入后”不同发展阶段,构建符合中国特色的国际营商环境评价指标体系。