Role of multidimensional customer brand engagement on customer behavior for online grocery shopping

This study aims to understand the relationship between environmental consciousness and multidimensional (i.e., cognition, affection, and activation aspects) of customer brand engagement (CBE) in relation to online grocery shopping. It also investigates the moderating effect of customer characteristics on the associations among environmental consciousness, CBE, and behavior intention. 358 Korean respondents took part in this research using an online survey to assess the impacts of multidimensional CBE for online grocery. The outcomes reveal that environmental consciousness positively influences cognition and activation aspects of CBE. Additionally, activation, affection, and cognition aspects of CBE positively affect behavioral intention. Multi-group analysis is performed to identify the difference among customers in low and high customer characteristics. In addition, by demonstrating a role for CBE, this study adds to the existing literature on online grocery. Furthermore, the outcomes of this research provide direction for building marketing strategies for online groceries for marketers and practitioners.     

Fear appeals and coping appeals for health product promotion: Impulsive purchasing or psychological distancing?

The prevalence of online health communities (OHCs) motivates health product companies to manipulate persuasion-based marketing strategies, including fear appeals and coping appeals, to promote health products. However, whether such a practice is effective remains unclear. Respondents may either impulsively purchase the recommended health products or simply distance themselves psychologically from the information. Building on protection motivation theory (PMT), this study uncovers the mechanisms behind these two coping responses to persuasive messages, namely, the impulsive purchasing and psychological distancing of OHC users. Correspondingly, we evaluated 366 valid questionnaires, and the results reveal that (1) when encountering fear appeals, perceived health threat can evoke cyberchondria, leading to psychological distancing; and (2) when encountering coping appeals, perceived response efficacy leads to product affection, fostering impulsive purchasing. This study provides new insights into the effects of persuasive messages for health product promotion in social commerce. Marketers should design appropriate persuasive messages to foster impulsive purchasing by generating individuals’ product affection and avoiding cyberchondria.     

What constrains firms from divesting their legacy business?

This study focuses on a unique business phenomenon, legacy divestitures, which refers to the sale or spinoff of a firm's original business. I argue that firms may be prevented from engaging in legacy divestiture by organizational inertia, which become increasingly stronger as the legacy business gets older. I also examine factors that help firms overcome the constraints of inertial forces on firms' legacy divestitures. Hypotheses are tested using a sample of 108 diversified American companies, 27 of which divested legacy businesses between 1980 and 2017. Firms are less likely to divest their legacy businesses as the legacy units get older. The negative relationship is weakened by two factors, performance–aspiration gaps and R&D intensity.     

Analysing customers' reviews and ratings for online food deliveries: A text mining approach

The purpose of this study was to explore the relationship between online reviews and ratings through text mining and empirical techniques. An Indian food delivery portal ( Zomato.com ) was used, where 50 restaurants on Presence Across Nation (PAN) basis were selected through stratified random sampling. A total of 2530 reviews were collected, scrutinized, and analysed. Using the NVivo software for qualitative analysis, seven themes were identified from collected reviews, out of which, the ‘delivery’ theme was explored further for identifying sub-themes. Linear regression modelling was used to identify the variables affecting delivery ratings and sentiment analysis was also performed on the identified sub-themes. Regression results revealed that hygiene and pricing (delivery subthemes) demonstrated lower delivery ratings. These variables can be established as indicators for restaurants and related online food delivery services to build their business model around them. Similarly, negative sentiments were observed in pricing and hygiene sub-themes. Restaurants and online food services can enhance hygiene levels of their food delivery process in order to receive higher delivery ratings. Similarly, pricing of food items can be modified such that customers are not deterred from ordering the items—food and ordering service do not become cost-prohibitive. This study devised a standardized methodology for analysing vast amounts of online user-generated content (UGC). Findings from this study can be extrapolated to other sectors and service industries such as, tourism, cleaning, transportation, hospitals and engineering especially during the pandemic.     

中水源热泵地板供暖运行策略分析

为研究中水源热泵地板供暖系统的节能策略,以石家庄市某实际运行小区的中水源热泵地板辐射供暖系统为对象,引入室外综合温度的概念,综合考虑室外气温、太阳辐射热与风速等环境因子的影响,推导得出了地板辐射供暖系统质调节情况下,保证热用户舒适度的二次网供、回水温度调节公式。经实际运行测试,由该调节公式计算得出的二次网供、回水温度作为地板辐射供暖系统分时段质调节的依据,可以在满足热用户舒适度要求的情况下,取得良好的节能效果。中水源热泵系统与地板辐射供暖系统的结合及推广为城市集中供热提供了新思路。     

江苏省医药产业竞争力比较分析与策略探讨

江苏省是中国医药经济比较发达的省份之一,在全国医药经济中占有重要地位。近年来,江苏医药产业保持快速发展势头,但同时也暴露出创新能力、人力资源和产业集中度等方面的问题。对江苏省医药产业的发展状况分析的基础上。选取主要竞争力评价指标对江苏省和中国一些重点省市医药产业的竞争力进行比较分析,针对性地提出提升江苏医药产业竞争力的对策建议。     

C2C顾客忠诚度影响因素分析及对策

在C2C电子商务环境下,电子商店之间的竞争越来越激烈,顾客忠诚度尤为重要,是电子商店谋求长期发展的保证。本文分析了C2C时代消费者特征和影响C2C顾客忠诚度的因素,并提出了提升顾客忠诚度的相关建议。     

组织与环境的共同演化——以丰田汽车公司为例

伴随着企业生存环境的日益恶化,组织与环境共同演化理论正在成为当前研究的热点议题。然而案例和实证研究的不足导致这一理论至今仍难以有效指导企业的实践。本文基于共同演化视角深入分析了丰田汽车公司组织与环境的关系,研究思路沿着＂组织环境—组织战略—组织体制＂三个基本维度展开。环境分析包括技术环境、市场环境、文化环境三个方面。战略分析侧重联盟战略及低成本和差异化的完美结合。组织体制分析关注以相互持股和资产专用性为治理机制、以下包制为特征的垂直系列体制,以准时生产制、高生产率和多任务能力、柔性生产体系、全面质量控制能力为特征的精益生产体制。本研究旨在为我国企业动态把握企业与环境的关系,提高企业应对环境变化的能力提供借鉴。     

Analysis on the Management of Suppliers＇ Purchasing Partnership

This paper is about the study of purchasing cooperation with the supplier. It is through expanding some courses including demand analysis, choosing supplier, founding cooperation relationship formally and strengthening the cooperation, as well as several key questions, such as sourcing strategy, to estimate and select the supplier, authentication management, and purchase of technology.     

促进组织变革的人力资源管理策略研究

为了适应复杂多变的经济环境,企业通常要进行一系列的组织变革,这就需要具备相应的人力资源管理策略。针对不同的变革类型,本文提出了不同的人力资源管理策略。战略变革应该采取均衡人力资源的评估和创建与战略目标一致的企业文化的两种策略;在结构变革中应该注重整合组织机构和指引变革方向;在人员变革中应该采取选聘优秀人才、合理配置人才以及设计、干预并整合裁员过程等策略;在文化变革中应该注重培育适合变革的氛围、利用激励、晋升等方式传播新文化以及塑造共同的变革愿景等。本文强调了在组织变革中直线部门的重要作用,指出了企业的组织变革不仅仅是人力资源管理部门的职能,相关直线部门也有着不可推卸的责任,它们应该积极配合人力资源部门,最大限度地鼓励引导本部门员工参与组织变革,促进企业良性发展的管理建议。