Trying to prosume: toward a theory of consumers as co-creators of value

One important aspect in the service-dominant logic in marketing is the role of customers as co-creators of value. This role typically involves producing products for own consumption, i.e. what Toffler referred to as “prosumption.” This study explores the motivational mechanisms underlying people’s prosumption propensity. A theoretical framework that incorporates ideas from value research and attitude theory, specifically the “theory of trying” (Bagozzi and Warshaw in Journal of Consumer Research 17:127–140, 1990), is developed and tested in the empirical context of food prosumption. The results based on a survey of 380 households show that global values influence domain-specific values in food prosumption, and domain-specific values then affect attitudes, self-efficacy, and on-going behavior before ultimately shaping intentions to engage in prosumption in the future.     

自然资源价值的深入研究

本文在分析诸种自然资源价值理论的基础上 ,从价值哲学的角度 ,辩析了价值的本质 ,对自然资源的价值进行了深入的探讨     

制度因素、顾客响应能力与经营绩效——国有与民营企业的对比研究

顾客响应能力是企业战略管理领域的重要能力类型,是企业获取持续竞争优势的关键。文章借鉴制度理论观点,以制度因素的管制、规范和文化认知三大基础系统为理论框架,运用247家企业实证数据,识别并验证适应性组织结构、市场聚焦型组织学习和高管团队风险偏好三类制度因素对顾客响应能力的影响作用,以及顾客响应能力与经营绩效的关系;随后在两类所有制形式下,考察上述关系差异性,深化对制度因素、顾客响应能力与经营绩效关系的理解。     

基于云模型及变权理论的中小零担物流企业客户分类方法研究

虽然现阶段客户分类管理大理念较为成熟,但是针于发展中的中小零担运输客户分类方法的研究较为匮乏。文章从客户生命发展周期出发建立指标体系,同时为提高客户分类管理决策的客观性和准确性,解决评价系统中各因素"状态失衡"问题,以及降低由于模糊权重引起的结果偏颇,引入了基于云模型及变权理论方法进行综合建模,从而建立了适用于中小零担物流企业的客户分类模型。     

文化对服务质量与顾客感知价值关系的影响——基于Meta分析

在国内管理学领域首次采用Meta分析方法，探讨了服务质量和顾客感知价值关系的普遍性以及民族文化对两者关系影响的一般规律，结果显示，两者关系具有普遍性，在权力距离高、集体主义、男性化和非欧洲文化中两者的关系增强。     

论中国经济法的价值取向——基于中国经济与社会发展中若干矛盾的分析

文章运用辩证系统思维，通过对中国经济建设中主要矛盾的分析，揭示了经济法的价值——通过公平，实现整体的、长期的、协调的高效益，认为经济法的价值是一个多元的、多层次的系统。     

Corporate Argumentation for Acceptability: Reflections of Environmental Values and Stakeholder Relations in Corporate Environmental Statements

This article studies argumentation for acceptability of corporate environmental actions in corporate environmental statements, with emphasis on stakeholder relations and environmental values. Stakeholder theory is commonly taken as the basis for corporate environmental management, and rhetoric typical of the stakeholder approach dominates the field. Although environmental issues are strongly charged with values, the dominant stakeholder approach does not stress the value dimension. The data of the study consists of environmental statements by Finnish forerunning business corporations in the forefront of corporate environmental responsibility. The results of the study indicate that the statements argue for the acceptability of corporate environmental actions through three power-related rhetorical forms that are competing ways to produce acceptability in the data: dominance, subordination and equality, and joint action. Each rhetorical form describes a power-based relationship between stakeholders and the corporation and leans on a specific value type producing legitimacy for that rhetoric form.     

企业文化改造对实施CRM的影响及分析

在许多中国企业还没有清楚理解和认识CRM的时候，它已经在中国掀起了继ERP后的又一新的浪潮，国内CRM软件供应商也如雨后春笋般随之出现。不可否认技术在CRM中的重要性，但技术只是使CRM正常实施的手段和因素之一。成功实施CRM的一个关键因素是使用CRM系统的人和正确的企业文化，本文将深入探讨企业文化改造对实施CRM的影响，提出以客户为中心的新型企业文化。     

应用Excel绘制散点组合图

我们在工作中经常需要绘制组合图，例如在同一图上绘制同一组X（Y）值数据对应两组不同单位和范围的Y（X）值数据，或绘制两组不同单位和范围的x值数据对应两组不同单位和范围的Y值擞据的图表。要在Excel的绘图工具中实现这一目的，需要一定的技巧。文章通过实例，叙述了实现绘制组合图的方法。