Intention to pay conventional-hotel prices at a green hotel – a modification of the theory of planned behavior

Numerous studies have employed the theory of planned behavior (TPB) to understand customers’ behaviors in various fields, but none has tested and extended the theory to explain customers’ decision formation to pay comparable regular-hotel prices for a green hotel. This is the first study designed to test and modify the TPB by including environmental concerns, perceived customer effectiveness and environmentally conscious behaviors, which are critical in explaining eco-friendly consumer behaviors. Salient belief items were identified using an elicitation method (focus group and open-ended survey). A survey obtained 389 respondents. Confirmatory factor analysis indicated that measurement items for all study variables had an adequate level of reliability and validity. The findings from the structural equation modeling showed that the proposed model had a satisfactory fit to the data and better predicted hotel customers’ intention than the original TPB. The results also indicated that all antecedent variables of intention significantly contributed to forming the intention to pay conventional-hotel prices for a green hotel. Respondents were happy to have minor inconveniences, e.g. reusing towels and using recycled products, and were keen to learn about the positive environmental attributes of green hotels. Benefit awareness was shown to be important in customer decision-making.     

外资企业外迁决策机理及模式选择——基于地方的视角

本文从地方视角出发,深入分析了外资企业面临外迁压力下的决策思考基点和外迁模式选择,并结合不同网络角色外资企业的外迁行为进行了案例比较,得出以下研究结论:网络权力对于外资企业外迁具有决定性作用,社会资本对于外资企业外迁起着缓冲作用,社会资本和网络权力在不同产业环境下综合决定了外资企业外迁的模式选择.     

Cross-Selling

Abstract

Cross-selling is an old and valuable technique used by salespeople to increase order size and to transform single-product buyers into multi-product ones. More recently, cross-selling has evolved into a strategy for customer relationship management. This article starts with a discussion of the benefits and pitfalls of cross-selling as a strategy for customer development within the context of CRM, oriented towards increasing the firm's share of the customer wallet, broadening the scope of the relationship with the customer, and increasing customer retention. This discussion is followed by a review of some of the analytical tools for identifying prospects for cross-selling, and by a discussion of technological and organizational requirements for the successful implementation of cross-selling.     

基于数学期望的采购风险管理决策分析

风险决策中的期望值法是处理风险决策问题的常用方法。借助于期望值法,结合某企业的案例数据,对如何实现物流采购的最优化进行风险决策分析,并对最优方案进行了稳定性分析。     

网上销售的影响因素:利基与热门市场的对比研究

长尾理论表明,互联网更利于利基市场的发展。然而,近期有研究认为热门市场在网上更有优势。为了验证在线商家在这两类市场的不同表现,我们对淘宝网上的791家店铺的64万余种产品的销售数据进行了分析。结果表明,网上销售受到信誉、产品多样性、价格、口碑以及被推荐机会等因素的影响,并且这些影响在利基和热门市场上表现出显著的差异。其中,信誉、产品多样性、价格和口碑对利基产品销售的影响更大。基于历史数据的被推荐机会对热门产品的销售有正向影响,而对利基产品的销售有负向影响。此外,我们还发现了网上销售的后发优势。     

Ethics on the Web: Applying Moral Decision-Making to the New Media

This paper examines the advent of the Web as a critical media tool in the promotion and sale of goods to consumers and the ethical questions it raises that are issues of public policy. We examine four traditional ethical rationales that guide organizational decision-making – utilitarianism, distributive justice, moral rights of man and relativism, further characterized as "ends-based", "equity-based", "rules-based" and "comparison-based" rationales – and we apply them to four moral dilemmas attributed to the proliferation of dot.com companies as they relate to consumer welfare. We find that ethical rationale in the New Media is largely non-existent, and where it exists, it is primarily reactive and driven by utilitarian or relativistic reasoning. We attribute this condition to the newness of the industry and to its economic context, representing, as it does, many characteristics embodied in the concept of the "perfect market." We offer some remedies to improve ethical conduct by e-business.     

经济评价中“决策油价”确定方法的探讨

原油销售价格是油田开发项目必须及石油石化项目经济评价应采用的重在参数之一,但随着我国与国际原料市场的接轨,近年来原油价格变化非常大,油田开发项目的建设周期又比较长,原油价格常常具有可变性,如何利用该参数进行项目经济评价是摆在我们面前的一个重要课题。引入“决策油价”的概念,并根据对世界的油价史和油价影响因素的分析,结合油介变化动态,确定“决策油价”进行经济评价工作,对冀对进一步开展该类项目的经济评价工作起到参考作用。     

Public-Choice Analysis of a New International Organization: The International Sea-Bed Authority

The usefulness of the public-choice approach for a better understanding of international organizations can be demonstrated by applying it to the analysis of the structure and functions of a new international organization, the International Sea-Bed Authority, established in 1994, after two decades of negotiations under the auspices of the United Nations, with the aim to control the oceans' mineral resources beyond the limits of national jurisdictions (which have been proclaimed by the U.N. Assembly common heritage of mankind). First, the reasons for establishing this organization, whose basis is the common heritage of mankind nature of ocean resources, are examined under two aspects: 1) definition and protection of property rights; 2) environmental control of sea-bed mining activities. Secondly, the organization's decisionmaking system is presented, including such features as the assembly, council with chamber voting, finance committee with decision by consensus, features that balance the voting power of members and protect those countries that bear the financial responsibility for the budget. Finally, some comments are offered about more general aspects of the theory of international organizations: the bureaucracy (and diplomacy) of these organizations as well as the interdependence among international organizations, which opens the way to forms of international logrolling and makes it advisable for countries not to exit from these organizations, even when they have no primary interest in them.     

A COOL Effect: The Direct and Indirect Impact of Country-of-Origin Disclosures on Purchase Intentions for Retail Food Products

Retailers recently became required to provide specific country-of-origin information for muscle cuts of beef, chicken, pork, lamb, and goat. Drawing from the consumer inference and activation theory literatures, hypotheses are offered regarding how consumers use country-of-origin labeling (COOL) to draw inferences related to specific product attributes and how these inferences, in turn, lead to differences in mediation effects for purchase intentions. Results from a pilot study and two experiments reveal that consumers are more likely to purchase meat when it is identified as a U.S. product. Furthermore, the relative strength of the mediating effects of perceived food safety, taste, and freshness differs as expected. The authors show how the direct and indirect effects of the country-of-origin disclosure are attenuated by the presentation of objective information about the meat processing systems of competing countries. Given the recently mandated COOL disclosures, results have important implications for food retailers, members of the supply chain, and consumers.     

新旧无形资产准则的比较研究

通过新旧无形资产会计准则的若干重大问题比较分析,结合国际会计准则对其加以探讨,我们发现新准则较之旧准则更强调会计信息的真实性和相关性,将更好地满足信息使用者的决策需要。同时也指出新准则中存在的问题,并提出了相关建议,以期更好地完善我国无形资产会计核算体系。