Marketing versus public relations in selling nuclear power

All too often, the terminology and practices of public relations are used when marketing is what is really needed. This misapplication appears most often when a concept, an idea, or an intangible product is involved. Webster defines public relations as: relations with the general public through publicity; those functions of a corporation, organization, branch of military service, etc., concerned with informing the public of its activities, policies, etc., and attempting to create favorable public opinion.This definition implies a general, ongoing effort to supply information supporting the image of an organization. There is, however, a considerable difference between this kind of activity and the specific, overt process of marketing. This difference has been particularly apparent in attempts of public utilities to “sell” nuclear power plants. Utilities, of course, are monopoly suppliers and, as such, must seek a favorable image in the community. Thus, when public opposition to nuclear power plants mounted, many utilities responded with stepped-up public relations programs; the method they knew best. This article examines the experience of several utilities in locating nuclear plants and suggests how marketing techniques might be used in selling this intangible product.     

SZJ-1三轴智能校验台标准装置测量不确定度的评定方法

简要介绍了建立SZJ-1三轴智能校验台标准装置的必要性及原理框图。详细论述了其测量不确定度的评定方法。并对标准装置的测量不确定度进行了验证。     

The Role of Omitted Variables in Identifying a Long-run Equilibrium Relationship for the Italian Government Growth

We discuss the role of omitted variables in the long run empirical modeling of the Italian government growth based on a Wagner's Law framework. We identify a non-spurious long-run relationship between general government expenditure and domestic product only when our Wagner's Law model is enhanced by a measure of bureaucratic power, as a supply-side variable, and by the ratio of local to state expenditure, as an institutional factor that captures the division of competencies between local and central government in allocating public expenditure. This result is independent from the Wagner's Law specification chosen. The persistence profile analysis shows a slow adjustment to equilibrium for the estimated government growth relationship following system-wide shocks, pointing to rigidities and complex functioning of the public sector.     

项目总控的应用及其信息处理规划

随着国内大型建设项目的增多，大型建设项目的实施遇到诸多问题，其原因主要是业主对项目的控制能力不强，从而导致大型建设项目不能实现其质量、进度、投资等预期目标，甚至会导致整个项目的失败，项目总控模式的应用很大程度地解决了这一问题，另外，由于信息处理是项目总控的主要工作，因此，本也讨论了项目总控模式下的信息处理规划。     

油田设备润滑管理的现状与思考

分析了油田设备润滑管理现状，针对油田设备润滑管理现状及存在的问题，对油田设备润滑管理和油田企业主要设备用油进行了尝试，并对有关问题进行了较为深入的探讨，结合油田实际，认为在主要设备的润滑管理等方面还需进一步改进和提高。     

油田井口防喷器产品用户满意度评价

顾客满意度（CSD）这一指标的测量和利用在现代企业的组织和生产中显得尤为重要。针对CSD测量结果存在主观多、客观少、定性多、定量少的缺点，提出采用多目标决策的对层分析法，并结合加权平均法，阐述油田井口防喷器满意度评价。     

油气勘探投资项目评价指标的探讨

油气田勘探开发项目其技术经济特点不同于一般工业性项目，因其原油产量逐年递减，而收人也相对逐年减少，造成了项目单位成本逐年升高，利润指标逐年降低，文章就从油气田开发项目的一般生产规律和技术经济特点出发。初步研究了该类项目评价体系和基准值等相关问题，提出了初步的意见和建议，对决策工作能起到一定的作用。     

企业应对突发事件的措施研究

企业在发展过程中不可避免要遭遇一些突发事件，这些突发事件可能会给企业带来相当的损失，也可能使企业遭受毁灭性的打击。文章从事前、事中和事后三个方面，研究了企业针对突发事件可以采取的一些对策。     

利用VFP实现动态数据项管理

主要以工资管理为例,介绍在VFP环境下对数据项管理实现关系模式的动态修改,动态数据项的录入、查询和计算,重点阐述了利用程序实现动态数据项管理的基本思想和解决数据项动态管理的两种方法。利用该方法可以提高管理系统的灵活性和通用性,具有较高的实用价值。     

生物电子等排原理在新药设计中的应用

探索生物电子等排原理在新药研究中应用的规律,推动新药研究的进展;通过查阅文献资料,阐述生物电子等排的定义及各类生物电子等排的特点、使用范围、典型事例;表明生物电子等排既有外层电子总数相等的原子或基因的替换,也有在体积、形状、构象、电子分布、脂水分配系数、pKa、化学反应性(包括代谢相似性)和氢键成键能力等重要参数上存在相似性的原子或基团的替换,是对已知药物的结构改造或结构修饰;所产生新化合物优于、近于或拮抗原来药物的作用,具有成功率高、风险小、投资少的特点,在新药研究中占有重要的地位。应用生物电子等排体进行新药设计,尤其适合我国制药工业现有的实际情况。