Tacit meaning in disguise: Hidden metaphors in new product development and market making

This article explores the role of metaphor in product development processes and market making. Based on a sociocognitive perspective of innovation dynamics and required learning by market actors, the potential of metaphors for mental model development during new product development (NPD) processes is investigated. Three roles for metaphors as cognitive focusing devices for the co-evolution of producers' and consumers' mental models are inferred: mental model communication, mental model matching, and mental model creation. These roles are illustrated by examples that reinforce the need for creativity in applying metaphors as cognitive focusing devices in NPD and market making.     

论旅游市场营销环境与旅游业可持续发展

随着科学技术的高度发展,旅游者的选择性强,旅游活动范围大,使旅游供给者面临越来越激烈的竞争。旅游企业要求得生存和发展必须要对旅游市场进行准确定位,在可持续发展观念指导下开展市场营销活动。创造良好的、协调发展的旅游市场营销环境是实现旅游业可持续发展的基础和保证。     

我国产权制度的变迁及其趋势

我国私营经济是在传统的公有制经济的土壤中发展起来的,其发展必然与传统体制发生摩擦与冲突。本文总结了我国产权制度变革的路径,分析了影响私营经济可持续发展的产权制度障碍,根据我国产权制度改革的轨迹,预测了产权制度变迁的趋势和特征。     

济钢钢渣综合利用现状和建议

介绍了济钢钢渣综合利用的现状和国内比较先进的钢渣处理技术，对钢渣利用存在的问题提出了建议。     

The ‘demographic timebomb’ and how some hospitality employers are responding to the challenge

The phrase ‘demographic timebomb’ has taken on the aura of a shibbholeth and that everyone knows they ought to be fearful about. But is it really understood and what needs to be done? This article seeks to answer these questions and to shed some light on the employment strategies being developed by some British hospitality employers to counteract the demographic changes of the 1990s. As a result, some of the myth that the hospitality industry is lagging behind other industries can be dispelled but other findings support popular testimony that the industry faces special problems.     

系统评估过程研究

通过系统及其目标的定义、议题及其目标的确立、指标及其性能标准的选择、指标的测量及其图形的绘制、指标的聚合、绘制指标图并评估其结果等步骤,构建系统评估过程模型,并以区域可持续发展系统为例,进行区域可持续发展评估。     

科学发展观视野中的生态旅游资源开发研究——以大连为例

目前，生态旅游越来越受到各国的普遍关注，并正在迅速发展成为一种新兴的旅游形式。我国的生态旅游在近十年的发展也十分迅速，大连的生态旅游业也呈现出良好的发展态势。本论文从开发生态旅游资源的原则谈起，在全面列举大连生态旅游资源现状的基础上，从科学发展观发展的视角，提出大连开发生态旅游资源的策略选择，并对大连生态旅游产品的设计进行了探讨。     

试论市场经济条件下的经济计划

在商品货币关系广泛存在的情况下,要想恰当有效地按比例分配社会劳动时间,既离不开市场的作用,也离不开计划的作用。这既为资本主义社会的实践所证明,也为社会主义社会的实践所证明。对这个问题进行深层次的分析,可以从生产关系与生产力、上层建筑与经济基础的关系上,从计划与市场的内在统一性上。从计划与市场两种手段的不同特点上找到理论根据。在市场经济条件下,并不排斥计划的作用,但计划工作必须进行改革使之与发展市场经济相适应。     

Innovative productivity and returns to scale in the pharmaceutical industry

This study shows that firms in the pharmaceutical industry experience decreasing returns to scale in R & D as the level of R & D expenditures rises. The paper presents the results of our study of the innovative output of 16 pharmaceutical firms over a 19 year period. Given the strong correlation between R & D budgets and firm size, our study suggests the wave of mergers in the industry may yield less innovative productivity than managers expect.     

国土资源行政管理的若干应用基础理论问题（下）－资源开发与资源产业

从自然资源投入产出关系分析入手 ,论述了资源产业的两大产业群———资源开发业与资源再生产业 ,揭示了其内外经济关系。