“互联网+”与消费品制造企业转型——基于架构创新的视角

通过研究架构理论,分析了消费品制造企业在"互联网+"背景下的架构创新。提出变换外围要素、核心要素相同的二阶中性置换可以形成两种不同的消费品制造企业架构创新模式。经过改进的双层技术接受模型检验,两种模式的结果殊途同归,预测两种模式结合的双层架构创新模式会成为未来新型消费品制造企业架构创新的主流。     

Impact of Shari’ah on Consumers’ Behavior Toward Sales Promotion Tools: Focus on Egyptian Convenience Products

This study measures to what extent compliance with Shari’ah moderates the relationship between different sales promotion tools—namely, price discount, product demonstration and sampling, buy one get one free (bonus pack), sweepstakes/lucky draws, scratch and win offers, and free samples—and three consumer behavioral responses (product trial, stockpiling, and spending more) for buying convenience products from supermarkets in Egypt. A total of 381 selected Muslim consumers/shoppers were surveyed via face-to-face interviews using a structured questionnaire. Overall correlation analysis between the six proposed sales promotion tools and consumers’ response behavior in general demonstrated a significant relationship. However, some specific tools did not indicate a significant relationship with specific response behaviors. Furthermore, correlation analysis initially indicated that there is a positive significant relationship between all sales promotion tools and compliance with Shari’ah, with the exception of sweepstakes and scratch and win offers, which demonstrated a significant negative relationship. Furthermore, after running linear stepwise regression, the model was fit (62%), indicating the moderating role of compliance with Shari’ah in the relationship between specific sales promotion tools—namely, sweepstakes/games and scratch and win offers—and Muslim consumers’ behavioral responses. Generally speaking, marketers should consider Shari’ah and ethical principles in Islam before creatively crafting promotional tools to attract Muslim consumers, and new tools could be developed with an Islamic orientation to attract Muslim consumers.     

废旧机电产品再循环模式研究

能否有效处理日益增加的废旧机电产品对我国经济的可持续发展有着重要的影响。文章从产品的角度提出基于循环经济的“3个循环”的概念，并在分析现有废旧机电产品循环模式的基础上提出第二循环模式，同时给出了相应的产品剩余寿命评价模型。     

风险评估标准和儿童用品风险评估研究

本文对国内外的风险评估相关标准进行了研究，分析了标准术语、适用领域方面的差异，总结了产品质量安全风险评估的一般过程，并提出了儿童用品质量安全风险评估的构想。     

资本结构、多元化经营与公司现金持有量

以2008-2010年沪市制造业多元化经营公司为研究样本，对不同资本结构下，企业多元化经营对公司现金持有量产生的影响进行实证研究。研究结果表明，多元化经营公司现金持有量显著低于专业化公司；财务杠杆低的公司多元化经营程度与现金持有量问存在显著负相关关系。     

药品平行进口的影响及政策取向分析

专利药品平行进口对药品专利权人及消费者利益产生不同的影响。根据药品平行进口产生的原因及我国的国情,我国应坚持区别对待的适度平行进口政策。     

价值工程在民营企业产品开发与推广中的应用分析

近年来,受国家宏观调控、产业转型等因素的影响,越来越多的民营企业注重自身产品的开发和推广。以某企业的EX型起重机控制柜产品为背景,引入价值工程的相关理念,从策略、模型等方面进行分析,并就实施过程及效果进行探讨。     

Visual complexity of eco-labels and product evaluations in online setting: Is simple always better?

Noticeable and comprehensible eco-labels are needed to promote sustainable products. So far, researchers have mostly studied consumers' evaluations of eco-labels, without analyzing eco-label's visual complexity. Through two experimental studies this paper proposes that consumers' evaluations of sustainable products increase when zoom-in feature provided in online stores, and they are labelled through eco-labels that have high design and low feature complexity due to increased perceptual fluency. The findings demonstrate that while design complexity increases consumer product evaluations due to increased perceptual fluency, feature complexity increases - instead of decreases – consumers' evaluations due to conceptual – and not perceptual – fluency. Consequently, it is advised to design and adapt eco-labels easy-to-understand, visually eye-catching and highly visible (i.e., in large size) to enhance ease of processing and increase product evaluations.     

河北省实施农产品品牌营销的对策分析

进入二十一世纪,我国农业发展进入一个新阶段,面临新的形势。河北省虽然地理环境优越,农产品资源丰富,但目前普遍存在着品牌观念不强、总体质量不高、安全水平较差、农业生产规模小、科学技术水平低和成本高等问题。尤其是我国加入WTO后,农产品国内市场国际化程度加强,市场竞争日趋残酷,发达国家设置了由严格的质量标准,检验检疫标准和认证制度等构成的绿色壁垒。这些问题直接成为影响河北省农产品国内国际竞争力进一步提高的关键性制约因素,必然对河北省农产品的生产和经营提出了更高、更严的要求。打造农业品牌,发挥品牌效应,重点培育具有国际竞争力的农业产区和优势农产品,是我们积极应对入世挑战、增强国内、国际市场竞争力和提高自身效益的重要途径,也是河北省农业发展到新阶段,在新形势下实现更高层次快速发展的必然选择。     

中国农产品进出口与农业产业安全预警分析

农业产业安全是指农业的生存与发展不受到外来势力根本威胁的状态.本文采用农业产业安全评价指标体系与预警界限对农业产业安全进行预警分析,在预测中国农产品进出口额及粮食供需状况的基础上,对本世纪初中国农业产业安全度的情况进行了估算.