成都地区古镇民俗旅游广告现象分析——以洛带、黄龙溪、赵镇为例

目前,成都的古镇民俗旅游业发展方兴未艾,其中民俗旅游广告起到了巨大的推动作用。以成都市的三个古镇为倒,其民俗旅游广告可分为匾联招幌型、市声招徕型、风土人情展示型、盛大民俗活动型等四大类。从目前来看,成都地区古镇民俗旅游广告市场有了长足的发展,但也存在着广告形式同质化、广告内容重复等问题,需要广告业者整合资源、统筹推广,同时还需要把广告的内容和形式与其核心诉求互融,把古镇民俗旅游广告与阶段性民俗主题活动和整合营销活动相结合,使其更适应民俗旅游业的发展。     

试论信息沟通与绩效管理的关系

信息沟通是整个绩效管理系统中最重要的一环。信息沟通有助于提高决策的正确率、增加员工工作的协作性和建立良好的上下级关系。针对目前我国在现代企业的绩效管理过程中存在的沟通目标不明确、沟通的内容不全面和沟通技巧使用不当等问题,应从构建畅通的沟通网络、树立主动的沟通意识、创造有利的沟通环境等方面分析制定相应的解决措施。     

低碳设计背景下的电动汽车产业发展策略

低碳设计思潮影响着各类产品设计,而电动汽车设计首当其冲。本文从电动汽车能源种类、电动汽车新材料应用、电动汽车充电技术三方面展开,分析低碳设计背景下电动汽车的产业创新,并以此论述电动汽车产业发展策略,即根据电动汽车能源特点各取所长,政府帮助电动汽车车用电池市场规范标准,实现制造使用标准化,引导企业结盟合作发展,避免重复性投资建设。     

DSP软件UART在GPS接收机中的应用

本文分析了软件UAKT在GPS接收机调试中的应用,介绍了UAKT和DSPMcBSP,以及McBSP和RS232的连接方法.最后,重点讲述了DSP软件实现UART的方法.     

Communicating across tourism silos for inclusive sustainable partnerships

Abstract

Overcoming traditional tourism silos to develop long-term relationships with stakeholders is essential for transformational change. Adopting broader networks connects researchers to pertinent issues facing society, develops reciprocal capacities for learning, and creates inclusive sustainable partnerships. As critical tourism scholars and not-for-profit employees, we illustrate the journey of how we engaged collaboratively with diverse stakeholders, from businesses, not-for-profits and the university, to tackle issues of economic disadvantage and social exclusion. Critical hospitality and dialogue theory were adopted to provide a framework for the processes of collaboration, research, networking, and advocacy work for inclusive sustainable spaces. Drawing on our involvement with co-founding a collaborative research network, the Network for Community Hospitality, and analysis of data from two Ketso workshops and interviews with 41 network members, we present reflections on setting up and facilitating the network. In addition, two examples of collaborative Network activities are presented to illustrate the techniques and dialogic communication processes for doing critical hospitality. The article thereby contributes by providing empirically informed and reflexive understandings into the experiences of working and communicating within long-term inclusive partnerships with diverse stakeholders to create traction for positive social sustainable change.     

What No Pasties!? Reading the Cornish Tourism Brochure

This article introduces a conceptual model for the analysis of tourism marketing texts, and provides a social semiotic reading of the Visit Cornwall brochure to demonstrate how the model may be applied. The conceptual model provides an insight into how the cultural meaning of tourism moves from culturally constituted world of tourism marketing, to that of the individual consumer. By understanding how individuals interpret marketing texts, and how they relate to the signs and images used within tourism marketing, it is possible to develop coherent strategies that are tailored to market segments or groups, while identifying the significance, ethics, and validity of the discourses utilized within contemporary tourism marketing practices.     

How to communicate sustainable tourism products to customers: results from a choice experiment

This multiphase and empirical study explores the best communication style for reaching different international tourism markets and provides an understanding of how purchase decisions could be better influenced in travel brochures. A pre-test experiment evaluated the perceived emotionality and rationality of communication elements in a fictional travel brochure designed for a typical beach holiday but managed according to sustainability principles. In phase two, a choice experiment was conducted to test how Swiss, German, British and US travellers could be influenced by varying visual and textual communication elements in the fictional brochure (based on Mexico for US respondents and Menorca for all others). The choice experiment produced 3006 responses from an online survey in the four countries. Results confirm a general preference for emotionally laden communication styles for sustainable tourism products, while respondents were indifferent to the emotionality of standard product feature communications. Respondents did not show a preference for the inclusion of a graph explaining the product's sustainability attributes.     

中国煤、电关系的架构取向

从煤、电产业的技术经济关系,煤、电产业的价格关系,煤、电产业的市场结构特征入手,分析中国煤、电产业之间的相互依存性以及它们之间的矛盾。在对国有企业进行战略性改组的过程中,促进煤、电企业走纵向一体化的发展道路是一个适当的选择。煤、电纵向一体化有三种模式,政府在推进煤、电产业新的架构取向的形成过程中应当发挥积极作用。     

Measurement of Satisfaction with ICT Services Implementation and Innovation in Restaurants (Case Study: Isfahan,Iran)

Nowadays, Restaurant is one of the most important factors in the choice of holiday destinations for tourists and contributes to the development of the local economy. This research is an initial attempt to investigate consumer behavior (tourist behavior) and the attitude of restaurant managers to the application of innovation and information and communication technology (ICT) in hotel restaurants. On the basis of the results of this study it can be concluded that tourists and restaurant managers in the city of Isfahan are interested in exploiting the application of innovation and ICT in hotel restaurants.     

Communicating Tourism Crises Through Destination Websites

SUMMARY

The present paper addresses the issue of communicating tourism crises, with a special focus on the role of the destination marketing organization's Web sites. The risks and impact of the avian flu on the mobility of people, and consequently therefore, on tourism has been addressed. Selected tourism destinations crisis communication strategies were investigated through their Web sites. The findings should (a) bring to the attention of tourism authorities the potential role that destinations' Web sites have in helping to prevent worldwide diseases and to compare different approaches adopted by different types of destinations, and (b) help governments, destinations and other stakeholders to understand the conditions necessary for communicating tourism crises and outbreaks by using their Web sites as effective tools to better share information among them.