灰色理论在城市总体规划中的应用研究

在编制城市总体规划时收集的资料和信息往往是不完全和不对称的，很多数据需要通过科学的理论去建立合理的模型来推算，本文采用灰色理论建模，以GDP预测为例详细说明了灰色预测模型GM（1，1）的建模过程。该模型对于预测城市总体规划中水文、人口、用地规模、城市化水平、交通运输发展、公共交通以及客货运量等具有普遍指导意义。     

电子商务对税收的影响及对策

电子商务的迅猛发展,对税收基本原则、基本要素、征收管理等方面造成极大影响。探讨电子商务环境下的税收对策,既要遵循国际上已达成共识的税收中性原则,促进电子商务的正常发展,又要维护我国税收管辖权,坚持居民税收管辖权和地域管辖权并重的原则,吸取国际先进经验,构建适应我国电子商务发展的税法框架。     

论产品责任发展风险救济制度——对《产品质量法》第41条的看法

《产品质量法》第41条规定了产品致害的生产者免责条款，即产品责任发展风险抗辩，但是并未明确规定此时应由谁来承担赔偿责任，因此不利于对受害人合法权益的保护。国家应建立产品责任的发展风险救济制度，将因产品发展风险而致侵权赔偿纳入国家补偿范围。     

液晶显示系统LCD应用一例

介绍在一电子图示仪课题中，如何使用大规模点阵式液晶显示系统LCD及有关硬件连接和控制程序设计。     

软件产品价格形成机理的经济学求解--基于广义价格理论视角

软件产品是具有公共性、外部性和网络性等特征的"混合品",其经济性质与物质产品有较大差异,传统价格机制理论无法合理解释其成本价值与使用价值以至其价格的形成。必须引入新的价值评价指标,对软件产品的成本价值与使用价值进行新求解,把广义价格机制理论的产权契约均衡价格决定论与成本价值和使用价值边际均衡论结合起来,从"谈判力"均衡角度研究软件产品价格形成机理。     

文学符号特殊性对哈姆雷特行为的解码

语言学先驱索绪尔认为语言是一个符号系统,社会中一切有意义的东西都有符号,都可以从符号学的观 点进行研究。可从文学符号的特殊性来探讨莎士比亚悲剧《哈姆雷特》中主人公哈姆雷特的行为。     

Conflict management and innovation performance: An integrated contingency perspective

In recent years, many of the basic assumptions underlying organizational conflict research have changed, drawing into question the validity of some previous research findings. Operating from the perspective that conflict is complex, multidimensional, and context specific, this research takes a fresh look at key conflict antecedents, mediators, and consequences in the context of the innovation process. The study investigates the relationships among five behavioral conflict-handling strategies, destructive and constructive conflict, and innovation performance as perceived by 290 R & D and marketing department managers. Empirical results both support and question some of the previous findings in conflict research. The results indicate that integrating, accommodating, compromising, forcing, and avoiding conflict-handling strategies can have different impacts on constructive and destructive conflict in an innovation context. Kelly Hewett (kelly_hewett@moore.sc.edu) is in the Department of Marketing at the Moore School of Business, University of South Carolina. Her research focuses on the management of relationships between buyers and sellers, as well as between headquarters and foreign subsidiaries in managing the marketing function globally. Her research has been published in theJournal of Marketing, the Journal of the Academy of Marketing Science, and theJournal of International Business Studies, among others. R. Bruce Money (moneyb@byu.edu) is the Donald Staheli Fellow and an associate professor of marketing and international business in the Marriott School of Management, Brigham Young University. His articles have been published in journals such as theJournal of Marketing, theJournal of the Academy of Marketing Science, theJournal of International Business Studies, andSloan Management Review. His research interests include the international aspects of national culture’s measurement and effects, business-to-business marketing, word-of-mouth promo-tion, services marketing, and negotiation. Subhash Sharma (sharma@moore.sc.edu) is the James F. Kane Professor of Business in the Moore School of Business, University of South Carolina. Professor Sharma’s research interests include marketing strategy, structural equation modeling, data mining, customer relationship management, e-commerce, the marketing-operations interface, and global marketing strategies. He has published numerous articles in these areas in leading academic journals such as theJournal of Marketing Research, theJournal of Marketing, Marketing Science, theJournal of Retailing, theJournal of Operations Management, theInternational Journal of Research in Marketing, andManagement Science. Professor Sharma has also authored two textbooks:Applied Multivariate Techniques (John Wiley, 1996) andScaling Procedures: Issues and Applications (with Richard G. Netemeyer and William O. Bearden, Sage, 2003). Professor Sharma was a member of the editorial boards of theJournal of Marketing Research and theJournal of Marketing and currently serves on the editorial review board of theJournal of Retailing.     

用户需求的发展趋势对产品设计的启示

“以人为本”的设计理念包含绿色设计、人性化设计、个性化设计三大设计趋势,必须与合理的产品结构及功能相协调,一个好的设计应当在用户需求和理性设计中找到平衡点。     

Materialism, status signaling, and product satisfaction

The consumer satisfaction literature has not, for the mos part, integrated individual values into the product evaluation process. Yet a comprehensive understanding of consumer satisfaction can best be attained by including both consumer and product factors. To demonstrate the usefulness of including individual values, this research focuses on one consumer value, namely, materialism. The authors empirically explore how this individual value is linked to consumers’ evaluations of products they have purchased. Using surveys, the authors collected data from a sample of college students (n=211) and a sample of adults (n=270). Across these two studies, using divergent samples and products, they find consistent evidence that materialism is negatively related to product satisfaction in product categories with high potential for status signaling, but unrelated to product satisfaction in product categories with lower potential for status signaling. The consumption goals that produce these product evaluations are empirically addressed Jeff Wang (jianfeng76@yahoo.com; PhD, City University of Hong Kong) is an assistant professor of marketing in the Faculty of Business at the City University of Hong Kong. This work was conducted when he was a doctoral student of marketing in the Eller College of Management at the University of Arizona. His research interests include social networks and consumer behavior, consumer satisfaction and well-being, materialism and consumption meanings, and consumer interests and public policy issues. His dissertation studies credit card debt as a socially embedded phenomenon and investigates how consumers leverage their interpersonal ties as they accumulate and repay their debt. Melanie Wallendorf (mwallendorf@eller.arizona.edu) is Soldwedel Professor of Marketing in the Eller College of Management at the University of Arizona. She holds an MS in sociology and a PhD in marketing from the University of Pittsburgh. Her articles on the sociocultural aspects of consumption have been published in theJournal of Consumer Research, Journal of Marketing Research, Advertising and Society Review, Addiction, Journal of Macromarketing, andAmerican Behavioral Scientist, among others. Her coauthored article on “The Sacred and Profane in Consumer Behavior” won theJournal of Consumer Research Best Article Award in 1992. Her research has been featured in theWall Street Journal, The Washington Post, The New York Times, American Demographics, andFortune, and has been funded by the Marketing Science Institute, the Arizona Disease Control Research Commission, and the Office of Earth Science at NASA.     

农村义务教育财政投入的经济学分析

劳动力素质低下是农村经济贫困的重要根源,要改变农村“知识贫困”的面貌,必须从农村义务教育抓起,而教育投入问题始终是我国农村基础教育发展中的主要制约因素。本文用现代公共财政论对农村基础教育这一社会服务化产品进行了公共财政定位,针对现行农村义务教育体制存在的问题进行了剖析,最后得出结论:农村义务教育主要是政府的责任,应当由政府财政支出作为保证。只有采取措施,完善政策,切实强化中央及地方各级财政的支持和投入力度,中国农村基础教育才会改变目前的弱势状况,出现蓬勃发展的新局面。