PM5成型机的嘴棒长短预警研究

文章从预防的角度分析了长短嘴棒产生的原因,叙述了针对PM5机型进行长短预防的一些思路,并详细地分析了解决措施的可行性。     

关于某水箱维修店氧气瓶爆炸事故之原因分析

提出可能引起氧气瓶爆炸的各种原因,根据调查结果,利用推理论证法和排除法对各种原因进行分析,并从金属失效形式的本质即断裂特征进行分析论证,得出具体的爆炸原因和爆炸性质。     

Fan-centric social media: The Xiaomi phenomenon in China

In this highly competitive century, social media offers both opportunities and challenges. The concept of social media is top of mind for many entrepreneurs today. Fans are assuming an increasingly active role in co-creating marketing content with companies and their respective brands. Based on the Xiaomi success story in China, we provide a framework for building the power of the fan base and propose a new fan-centric social media business model. We examine the best practice case study of an emerging company's successful efforts to leverage social media in order to reach an important audience of young consumers. Thereafter, we conclude with several lessons related to the integration of social media into a new firm's operation strategy. We strongly recommend that businesses, and especially startups, make good use of powerful social media to develop a business model with fan demand as the core. This is what we call the ‘fan-centric’ social media business model.     

Talk up or criticize? Customer responses to WOM about competitors during social interactions

Popular metrics such as the Net Promoter Score (NPS) highlights many benefits of word of mouth (WOM) to firms. Is WOM all it is claimed to be? Building on social identity theory, this research develops a conceptual model of WOM exchange in social settings and tests the model with customer surveys of three service sectors. The findings show that the effects of (1) positive and negative WOM (P/NWOM) received about competitors and (2) perceived presence of critical incidents (PPCIs) on P/NWOM given about own service provider are far from intuitive. Responses to PWOM received counter the suggestions in the NPS literature. The findings also indicate that the best firms can hope for when receiving NWOM about competitors is that their customers remain silent. It is recommended that firms communicate a message that is consistent with the nuanced views expressed by friends in social circles, rather than a uniformly superior positioning.     

The Power of Images: Marketing Tourism in the 1990s

This conference was held at The Roehampton Institute, London on 2–3 September 1992 with its main aim being to bring together those involved in tourism education and those from the industry to discuss the future of tourism marketing. Organised jointly by Tina Bryant (University of Hertfordshire) and John Eade (Roehampton Institute), the event attracted delegates mainly from the academic community, with members of the tourism industry conspicuous by their absence! Ray Youell of Sheffield Hallam University describes the somelime contrasting perspectives evident at the conference.     

服务业中顾客转换行为整合模型的实证研究

近年来顾客流失率越来越高,如何防止顾客流失已经成为企业面临的一个重要问题.只有在事前了解顾客流失的原因,采取针对性的措施,才能更好的维持与顾客长期稳固的关系.但是目前对这一现象本身进行分析的实证研究并不多,本文在文献回顾和总结的基础上把影响消费者转换行为的因素分为推动因素,拉动因素以及调节因素三个方面,提出了一个整合模型并进行了实证研究,研究结果发现,拉动因素即替代者的吸引力对顾客转换行为的影响最大,其次才是推动因素,包括高的感知价格,低的服务质量以及负面的口碑传播,转换成本的调节作用在研究中没有得到验证.这说明消费者即使在对原有企业没有任何不满的情况下也会因为发现了更有吸引力的供应商而离开,同时企业自身的一些因素对转换行为也有重要影响.     

虚拟社区环境下的消费者行为及营销策略

文章分析了虚拟社区环境下的消费者行为特点,在AIDMA和AISAS模型的基础上构建了FIIAS模型,提出了企业的营销策略。企业不能简单地把虚拟社区看作一种传播媒介,而应运用社区口碑营销策略和虚拟品牌社区策略,使社区成员转变成为企业的营销者。     

口碑传播的形成机理与口碑营销

本文在全面回顾和分析口碑传播的内涵与功能的基础上,通过构建口碑传播的形成机理模型,深入剖析了口碑传播的传播过程及其影响因素,并进一步提出了口碑营销的策略选择。     

Customer Experience in Online Shopping: A Structural Modeling Approach

Online retail's rapid growth in India has triggered both untapped growth opportunities and challenges to maintain consumer “stickiness” to retailer websites. In this context, online customer experience (OCE) has emerged as a strategic differentiator for sustainable competitive edge. However, there is a paucity of empirical research in this field. Therefore, drawing on extant literature and qualitative research of online shoppers, this study proposes an integrated model of OCE with antecedents, components, and outcome variables. Data for this study were collected from Indian online shoppers; the data are empirically tested along with the moderating effect of time availability on OCE. Results of the study largely support the model and contribute to knowledge creation on OCE in the Indian context and to strategy development for online retailers.     

Using word of mouth data from social media to identify asymmetric competition in food retailing

Competition between food retailers is often assumed to be asymmetrical, whereby one retailer may compete with another retailer but not vice versa. Little is known about how (a)symmetric competition among retailers currently is. One way to investigate this is to use word of mouth data. A mixed methods analysis of customer comments on social media confirms the existence of asymmetric competition among German food retailers, mainly between supermarkets and discounters. Overall, consumers compare competitors frequently on the basis of their assortments, the price-performance ratio as well as quality and freshness. The results have implications for competition policy and strategic management.