口碑传者的选择、培养与管理

口碑营销的重要性越来越受到企业的重视,在口碑传播过程中,口碑传者起着至关重要的作用。口碑传者的满意程度、顾客承诺、关系强度、文化背景和专门知识等影响着口碑传播的效果,营销者应针对这些影响因素对口碑传者进行选择、培养与管理,以提高口碑营销的效果。     

由中央储备粮某直属库粉尘爆炸引起的设计思考

本文主要从库区整体规划、工艺、结构设计等方面阐述了如何预防粉尘爆炸事故的发生。     

Investigating the consequences of word of mouth from a WOM sender’s perspective in the services context

Abstract

Employing scenario-based experiments, this paper examines the effect of word of mouth (WOM) on the sender’s intention to give future WOM about the focal service provider and the self-enhancement derived from articulating WOM. Extant WOM literature considers self-enhancement as a key driver of positive WOM. This paper provides empirical evidence that a reverse effect exists and that self-enhancement is also an outcome of WOM behaviour. Results indicate that the impact of WOM on self-enhancement has substantive significance and holds for both positive and negative WOM. The effect of WOM on intentions is only partially supported. Finally, tie strength between the WOM participants partially moderates the relationship between the variables. Importantly, the impact of negative WOM is stronger than that of positive WOM.     

航道整治水下炸礁方法

介绍了航道整治工程中水下炸礁施工工艺及施工经验,为类似工程提供借鉴。     

煤矿瓦斯爆炸原因分析与防治对策

文章从分析煤矿发生瓦斯爆炸灾害事故的原因及特点着手,介绍了预防和控制瓦斯爆炸灾害事故的技术措施及发展趋势,说明瓦斯爆炸事故的防治是煤矿安全工作的一项系统工程,必须放在安全工作的首位,才能使瓦斯爆炸事故及其他灾害事故大幅度减少。     

蒸汽喷射器最优化设计在工业节能中的应用

本文从蒸汽喷射器的设计参数上模拟最优化的蒸汽喷射器模型,对蒸汽喷射器的引流压力,喉嘴距混合室长度及半径进行了最优化的数值模拟和计算,同时分析它们与蒸汽喷射器的喷射系数的关系。     

大学生对SNS网络广告态度的调查与思考

病毒广告推广存在一个首要的前提——形成一个良好的用户口碑。口碑来源于信誉,而信誉的关键又是要求做真实可信的广告。因此,SNS网应该综合运行病毒性营销理性并确保所做的广告都是真实的。     

压缩空气系统事故影响因素分析及控制措施

介绍了净化厂空气压缩系统的运行现状,指出了目前人们对压缩空气发生事故的危害认识还有所欠缺,为有效预防其事矿的发生,利用事故树分析法对压缩空气系统可能引起火灾爆炸事故的各类影响因素进行了系统分析,并制定相应的预防控制措施。     

浅谈砼站粉料输送系统优化升级

混凝土搅拌站的粉料输送由散装水泥车柴油机驱动,其成本高,噪音大,尾气排放危害人类健康.此外空气水分大导致粉料结块,引起除尘设备失效,引起粉罐仓顶爆仓,粉尘飞扬、浪费粉料和污染环境等问题;散装车输送出口温度高引起粉料一起升高导致混凝土质量问题;人为管理不当引起粉罐打错料,造成资源和人力浪费等.本文通过砼站粉料输送系统优化...     

Toward a Model of Word-of-Mouth in the Health Care Sector

An important source of health information is word of mouth (WOM). Nevertheless, a model describing WOM in the health care sector does not exist. The aim of this paper is to contribute to research by providing concrete suggestions for a model of word of mouth in the health care sector. A conceptual framework comprising the theory of cognitive dissonance, the theory of the strength of weak ties, and the theory of perceived risk are used as a theoretical anchor. In order to gain a more precise knowledge of WOM in the health care sector, a literature review of leading health care journals is conducted. The findings are summarized in the form of a model proposal describing the creation, spread, and impact of WOM in the health care sector. As the model summarizes the current WOM literature, it seems to be a good starting point for further research by scholars. The paper also helps practitioners to better understand WOM and integrate the WOM aspects described into their daily work.