顾客忠诚维度的企业赢利策略研究

在一个很长的历史时期，市场份额被管理者看成是衡量一个企业能否获取高额利润的重要指标．直到20世纪80年代这一观念才开始改变。大量研究表明，市场份额和企业利润的相关度在大大降低，而顾客忠诚度则成为与企业高利润更为密切相关的因素。因此，企业要实现其利润最大化，必须重视培养顾客对企业的忠诚度。     

我国超市发展的现状及对策

文章以即将加入WTO ,世界一些知名的经销商将更多地进入中国市场为背景 ,分析了现阶段我国超市经营中存在的问题 ,提出了相应的对策。     

转轨时期我国小农经济改造思想演变与争议

改造小农经济是转轨时期社会主义建设的最艰巨的任务之一。本从家庭经营、规模经营、农业产业化、农村剩余劳动力、农地制度创新等5个方面总结了理论界对小农经济改造的争议与研究，并认为改造小农经济应以邓小平“两个飞跃”理论作为理论基础。     

A graduates ’ satisfaction index for the evaluation of the university overall quality

In the higher educational setting, students provide a relevant contribution to the quality of educational services. In such a context, the measurement of the perceived quality and related satisfaction for the university experience are of primary interest to evaluate the efficiency and efficacy of the learning processes. In this contribution, we aim at assessing the overall quality of the graduates’ university experience in terms of internal and external efficacy by applying the ECSI (European Customer Satisfaction Index) methodology, based on structural equation models and primarily developed in the context of customer satisfaction. For this aim, we propose a modified ECSI model tailored for the higher educational setting, explicitly taking into account the differences among groups of degree program. The study is carried out on data collected by the AlmaLaurea surveys at the University of Florence (Italy) in the period 2014–2017 and concerns a sample of more than 2,000 graduates. We find out eight latent variables that contribute to define the overall quality of university experience. These variables are differently affected by the type of degree program, with the highest levels of external efficacy observed for degree programs belonging to the educational, health, and engineering groups. It also turns out that interventions on the internal efficacy (i.e., quality of hardware and quality of humanware) have a direct positive effect on the university (i.e., loyalty) and an indirect positive effect on the society (i.e., external efficacy).     

民营企业建立现代企业制度相关问题分析

我国民营公司制企业,特别是非上市有限责任公司,仍然是封闭式家族企业。既使是上市公司,其目的也是通过上市筹集资金,现代公司治理结构的改造进展缓慢。我国民营企业进行现代企业制度改造,其重点不是消除家族企业色彩,改制主要围绕完善内部管理,提高经营管理水平和企业决策的科学性。通过建立健全企业内部规章制度,规范企业行为,使民营企业能够按政府颁布的法律法规开展生产经营活动。     

家族企业产权制度变迁路径

国内外家族企业发展的历史证明。产权的逐渐多元化和社会化是必然趋势。单一的产权结构不仅限制了家族企业筹集资金的能力。而且限制了家族企业的人才结构，无法满足企业扩展的要求。因此，对于处在扩张阶段的我国家族企业而言，必须突破产权关。实现家族企业的产权变迁。     

基于顾客满意的企业供应链创新设计

重点分析了供应链物流服务与提高顾客满意度的关系，明确了提高顾客满意度的供应链物流服务要素，提出了基于提高顾客满意度的企业供应链设计思路，并给出了基于供应链物流服务的企业利益创造模型。     

油田井口防喷器产品用户满意度评价

顾客满意度（CSD）这一指标的测量和利用在现代企业的组织和生产中显得尤为重要。针对CSD测量结果存在主观多、客观少、定性多、定量少的缺点，提出采用多目标决策的对层分析法，并结合加权平均法，阐述油田井口防喷器满意度评价。     

Market orientation and customer satisfaction: Evidence from British machine tool industry

This paper examines empirically the relationship between market orientation and business performance in the context of British machine tool industry. An industry-specific market orientation scale was developed. Factor analysis revealed that there were four latent dimensions underlying the market orientation: customer orientation, competitor orientation, departmental responsiveness, and customer satisfaction orientation. Findings suggest that customer orientation and customer satisfaction orientation have a stronger impact on performance than the other dimensions, and that competitor orientation has a U-shape relationship with performance. Departmental responsiveness did not appear to be significantly related to the business performance. Managers could use the multidimensional conceptualization to develop particular kinds of orientations required for better performance.     

油田相关行业用户满意指数测评模型与方法研究

用户满意指数是一种全新的宏观经济指标和产品质量评价指标，是企业经营业绩的主要评定内容建立在用户满意指数测评模型理论基础上，借鉴国内外用户满意指数测评体系方法，结合油田的具体特点，构建出油田装备(耐用)行业、油田消耗品(非耐用)行业、第三产业的用户满意指数测评模型。模型反映出各结构变量之间以及结构变量与对应观测变量之间的相互关系：提出了用统计分析系统的含隐变量线性结构方程的协方差分析过程求解该测评模型，揭示了各结构变量之间的相互依赖程度，计算出各个结构变量的指数，最后，对油田某装备的用户满意指数测评结果进行了分析，为企业改进产品质量、提高服务质量提供了切实可行的信息