供应链中考虑隐性知识转化的供应商选择

文中主要讨论考虑隐性知识转化时的供应商选择,并建立相应的模型进行应用分析。通过有无采购商参与两种情况下利润的比较,得出采购商参与的情况下可以提高供应链的整体效率的结论,给出供应链环境下供应商选择的新思路。     

浅析采购价值与缺货成本的关系

采购价值与缺货成本都是影响企业生存和发展的重要因素。通过从缺货成本的产生原因及采购管理目标两个角度的分析并结合案例,可以得出结论,有效的采购管理能帮助企业合理控制缺货成本,而缺货成本的控制为企业带来的利益反过来也体现了采购价值。     

企业声誉、慈善捐赠与消费者反应

以实验问卷法,探讨在慈善捐赠额度一定的情况下,企业的社会责任声誉是否影响消费者对捐赠企业的反应(包括对捐赠企业的评价、动机归因与购买意向),以及消费者对企业捐赠动机的归因是否影响他们对企业的评价与购买意向.研究表明:企业声誉显著影响消费者对捐赠企业的反应,声誉好的企业所获得的评价、动机归因与购买意向都显著地比声誉差的企业更好.而消费者对企业捐赠动机的积极归因显著提升他们对企业的评价以及增强他们的购买意愿.该研究暗示企业应该通过持续的社会责任行动来提升其声誉.     

农村小额保险购买意愿影响因素的实证研究——基于江苏省的调查数据

本文利用江苏省13市379个农村人口的调查数据,建立实证模型分析影响农村小额保险购买意愿的主要因素。研究结果表明,年龄、受教育程度、保险认知水平、近三年的风险情况以及来源地等因素对农村人口购买小额保险的意愿具有显著影响,而就业状况、家庭年收入、储蓄情况、人均拥有土地情况以及保单持有状况等因素的影响不太显著。     

Strategic interaction between inter vivos gifts and housing acquisition

This paper models the interdependence of parental inter vivos gifts and children’s home purchases when informal care affects decision making. We use data from Japanese households who purchased a detached house in an urban area to test this strategic interaction. Considering both censoring and endogeneity of inter vivos gifts, which are identified by information on formal care, our preferred results demonstrate that inter vivos gifts do not significantly increase the purchase price of housing. Theory suggests that this occurs when informal care tends to be a heavy burden for children. However, subsample analysis of young home buyers indicates that the empirical results are consistent with the literature: children who receive parental gifts tend to purchase a higher-priced dwelling. One potential explanation is that relatively young adult children are less likely to take charge of care obligations, and accordingly, parental gifts are only expected to relax their liquidity constraints. Subsample analysis appears to indicate that the underlying motivation of parental gifts is influenced by the timing of children’s home purchase decisions.     

The influence of sport sponsorship on brand equity and purchase behavior

Abstract

Drawing on Aaker’s brand equity model and Keller’s brand engagement concept and building on the sponsorship between a professional basketball club and a software company, this study examined how sport sponsorship affects brand equity and purchase behavior of the sponsor’s product. Data from 222 survey respondents were collected and analyzed using structural equation modeling techniques. The results provided evidence that perceived quality and brand engagement impact brand loyalty and purchase behavior of fans toward the sponsor’s product. Perceived fit between sponsor and sponsee and team identification were found to influence significantly sponsor’s brand equity constructs. The study extends Aaker’s model in the sport sponsorship context and highlights the influential role of perceived quality and brand engagement on driving sport team fans to form brand loyalty and purchase sponsor’s product.     

What and how to communicate about a corporate brand with the consumers: An exploratory study

The present exploratory study investigates the differential impact of various relevant corporate brand associations on consumers' cognitive (product attitude and purchase intention) and affective responses (affective corporate commitment) in the three sectors, namely durables, services and fast moving consumer goods. The findings reveal that corporate brand associations can be categorised into two categories – universal associations, which are influential in all the sectors, and sector-specific associations, which have a differential effect on consumers in different sectors. Thus, this study reveals that corporate branding is important to consumers in all the sectors, but a single corporate brand story does not work in all the sectors. Further, corporate associations do not always have a positive effect on the consumers; under certain circumstances, these might either have no effect or have a negative effect on the consumers. Finally, there are two routes by which corporate brand associations can influence consumers – by affecting their cognitive responses or by influencing their affective responses towards the company. The recognition of the important corporate brand associations in the three sectors, and the routes (cognitive or affective) through which these associations influence consumer choices would enable marketers to develop more sophisticated corporate communication strategies.     

旅游者价值视角下乡村旅游影响因素探析

以乡村旅游中旅游者价值为切入点,分析旅游者参与乡村旅游的动机及旅游者感知价值构成要素,找出了乡村旅游开发中影响旅游者感知价值的主要因素,提出在乡村旅游中应从提高旅游者感知价值出发提高旅游者满意度和忠诚度,使旅游者产生品牌忠诚而重复购买,以推动我国乡村旅游实现产业升级和可持续发展。     

财务报表合并方法相关问题浅析

20世纪以来,全球范围内掀起了一场又一场的大规模合并浪潮,因此企业对合并的相关会计信息的需求越来越强。那么,企业集团如何把其所能控制的企业的财务信息进行科学的合并,全面、真实地反映整个企业集团的整体财务状况和经营成果信息,通过对财务报表合并方法进行深入分析,从而使合并会计报表反映出的企业集团整体财务状况和经营成果信息更具有相关性和可靠性,进而提高合并报表对报表使用者的决策有用性,已经成为国际会计界亟待研究的课题之一。     

中国经济崛起及对美国影响

目前,中国已成为仅次于美国的世界第二大经济体,但也面临来自国内外的严峻挑战。本文分析了中国经济崛起的背景、面临的挑战以及中国崛起对美国的影响。本部分回顾了中国经济发展变迁的过程,认为中国的经济增长源于高储蓄推动的大规模投资和劳动生产率的持续提高。以购买力平价估算,中国的经济规模约相当于美国的80%,但人均国民生产总值远远低于美国。