The impact of innovation on export behavior： An empirical analysis of Lao garment firms

Research on the role of innovation as important factor for creating and maintaining competitiveness of nations and firms has long been popularized among scholars and policy makers. The impact of innovation on exporting has been investigated in many countries. However, this issue has paucity of research in the Lao PDR. This study empirically investigates whether or not innovation performed by Lao garment firms determines their exporting behaviors. Utilizing the Probit and Tobit regression to analyze the data from the recent survey of industrial cluster development of Lao garment industry in 2007, the empirical results show that innovation as measured directly by “new product” and “new production process” have positive impact not only on export probability but also export intensity in the case of Lao garment firms. This implies that Lao garment finns who become the innovators have high probability to be exporters. Moreover, among exporters who are innovators outperform non-innovators in terms of export intensity. In addition, this study also finds that Lao garment exporters enjoy more competitive advantage due to lower labor cost. The findings from this study have important policy implications regarding how the government can support Lao garment firms to be innovators in order to sustain export performance.     

休闲装品牌营销渠道宽度与品牌经营年限之间的关系研究

渠道宽度作为营销渠道结构之一,对产品的营销效果影响非常重要。本文在西方关于营销渠道的理论基础上,结合国内现有休闲装品牌的实际市场情况,通过个案研究,用SPSS曲线分析法得出休闲装品牌渠道宽度与品牌经营年限之间的关系。     

Book Reviews

While fashion piracy has been practised on an industrial scale for at least a century, the levels of intellectual property protection for fashion design have been low in most nations. This article gives a summary of the context of the lack of design protection for the Swedish textile and fashion industries, broadly defined, in the twentieth century, with comparisons to contemporary debates on fashion and creativity and to the historical French and US context. France, the US and Sweden have followed different paths in their approaches to intellectual property protection for fashion design. A study of the Swedish legislative debates 1916–70 shows that the different legislative approaches are connected to the local contexts of production. It is proposed that one way of understanding the levels of protection for fashion design is in terms of the differences in logic between ‘fashion’ and ‘clothing’.     

女装前后片原型对位方法的探讨

以日本文化式女装原型为例，分析前后片原型对位与前长、胸省量大小等因素的关系，从而确定出前后片原型的对位范围，并在此基础上，根据不同的服装类型选择正确的对位方法。     

嘉兴地区纺织服装业出口因素研究及发展建议

嘉兴地区服装原料充足,地理位置优良,有著名的六大纺织产业基地。作为嘉兴地区的支柱产业,纺织服装业的发展对该地区经济发展有着举足轻重的作用。研究影响嘉兴地区纺织服装业的出口因素,找出其存在的问题,有助于加快经济的建设和发展。同时,也便于政府制定和推行相关的政策,产生其应有的效果。     

强化三大产业支撑建设重庆时尚之都

重庆"打造时尚之都"应该首先抓产业发展.要扶持发展创意产业,为传统产业装上"创意引擎";以服装服饰产业为核心,培育时尚产业链;发展新型服务业,建立形式迥异的服务平台;进而以创意产业、时尚产业、新型服务业三大产业为支撑,带动聚集相关产业发展,形成若干产业链条,打造知名品牌,推出时尚原创.     

服装企业数字化转型研究——以酷特智能与报喜鸟为例

服装行业作为中国的传统支柱产业,智能化、自动化、数字化转型势在必行。采用双案例研究方法,选取青岛酷特智能股份有限公司和报喜鸟控股股份有限公司为研究对象,通过分析两家企业数字化转型的路径,研究发现数字化转型有助于服装企业实现有效供给、智能制造。最后为传统服装企业数字化转型提出相应的对策建议。     

生态文明与我国的“绿色”服装

衣食住行,衣是人类的生活必须品,十七大提出的"生态文明"与服装的生产、设计有着密切的关系。本文从服装材料的选择到服装的整个加工过程进行讨论,找到一些制造"绿色"服装的方法,并提出我国在"绿色"服装方面存在的一些问题。     

纺织服装业绿色供应链分析与整体绩效评价研究

纺织服装企业正面临着消费需求偏好的改变和绿色贸易壁垒等来自环境方面的挑战,依托服装核心企业构建绿色供应链管理系统,建立科学、合理的绩效评价体系,时时监控供应链中各节点企业的运行情况,是有效提升我国纺织服装业国际竞争力和可持续发展能力的战略选择。     

The influence of guanxi on physical distribution service quality availability in e-commerce sourcing fashion garments from China

The purpose was to investigate the influence of guanxi (personal relationships) on availability within physical distribution service quality (PDSQ) for sourcing high street fashion garments from China via e-commerce. The research reviewed articles on guanxi and although it is still widely considered important its contribution and nature appears to be changing as Chinese business practises and sourcing policy have matured over time. Qualitative research was used in two Chinese based case study companies with detailed access through semi structured face-to-face and telephone interviews. The findings suggest that personal relationships through guanxi can facilitate e-commerce availability of fashion product, particularly where there is limited lead time in the sourcing activity, although its form and application in each case study company and their respective supply network was not as widespread as had been previously reported. The form of guanxi was observed as personal relationships but some aspects of co-operative relationships were also found. Since the paper is based on a phenomenological ontology the findings are largely exploratory. Future research should focus on understanding physical distribution service quality and personal relationships in other sectors. Guanxi by definition is an unstructured array of socially-based relationships without a simplistic rationale or logic. By understanding how guanxi is applied in a supply chain management context will aid those practitioners involved in an e-commerce Chinese business practise.