谈绿色施工

绿色施工是可持续发展战略的具体体现，总结了当前绿色施工中存在的问题及解决问题的方法，在此基础上展望绿色施工的前景。     

品牌层次化构建对消费者购买行为的影响分析

市场经济发展和进化到了品牌经济阶段,品牌成为影响消费的重要因素。文章基于品牌将消费者群体进行划分,以动态视角分析品牌层次化构建对不同消费群体的消费特征和购买行为的影响,为进一步发展品牌经济提供参考。     

绿色供应链的运作模型研究

在供应链运作参考模型(SCOR模型)基础上提出绿色供应链的运作模型,并将其划分为绿色供应链的采购环节、绿色供应链的制造环节、绿色供应链的支付环节和绿色供应链的回收环节分别研究。提出了一个完整的绿色供应链的运作模型。     

我国股票市场行为及其影响因素分析

文章以2000年1月4日至2001年1月2日间在上海证券交易所A股市场交易的股票为样本,借鉴Debondt和Thaler(1985)的研究方法,发现我国股票市场存在明显的“反转趋势”,同时采用多元回归模型,分析影响反转趋势的主要因素,发现影响我国赢家组合和输家组合CAR反转的主要因素有形成期的CAR、换手率和公司资产规模。最后,作者从心理学和我国股票市场的制度背景探讨这种反转趋势的心理成因和制度成因。     

绿色普惠金融与乡村振兴耦合能否助推经济发展？

基于2011—2020年中国30个省（自治区、直辖市）的相关面板数据,利用耦合协调度和空间回归模型,分析绿色普惠金融与乡村振兴耦合协调发展水平并进一步探讨其对经济的助推作用。结果表明：绿色普惠金融与乡村振兴之间存在耦合协调机制;无论在经济空间还是地理空间中,某一地区的耦合协调度均可以促进本地及周边地区经济增长;在东、中、西部区域中,耦合协调度的经济效应具备空间外溢性和地区异质性。基于此,提出在全国范围内整体提升耦合协调度、在不同区域内立足区域实际进行精准施策的建议。     

论多边贸易体制下的绿色壁垒

该文首先分析绿色壁垒的成因、特点及表现形式,接着指出了WTO中涉及到绿色壁垒问题的相关规定,最后指出我国面对绿色壁垒的应对措施.     

Driving organizational citizenship behaviors and salesperson in-role behavior performance: The role of management control and perceived organizational support

Interest in management control approaches and organizational factors associated with higher levels of salesperson performance is reflected in research streams concerned with behavior-based control strategies and organizational citizenship behaviors (OCBs). This study makes two distinct additions to the literature relating to control, organizational citizenship behaviors and salesperson performance. First, the study distinguishes between salesperson in-role behavior performance and outcome performance to model in-role behavior performance as a mediator between OCB and outcome performance. Second, the work supports sales manager control as an antecedent to OCB. A second model introduces perceived organizational support (POS) as an additional antecedent to salesperson OCB, and more important, as a consequence of sales manager control. This construct has not been included in prior salesperson OCB studies. Results show sales manage control has a stronger impact on OCB through POS, than directly, and POS has a strong impact on salesperson OCB. Nigel F. Piercy (Nigel.Piercy@wbs.ac.uk) is a professor of marketing in the Warwick Business School at the University of Warwick, United Kingdom. He holds a Ph.D. from the University of Wales and a higher doctorate (D.Litt) from Heriot-Watt University, Edinburgh. His current research interests focus on strategic sales and account management. His work has been published in many journals including theJournal of Marketing, theJournal of International Marketing, and theJournal of the Academy of Marketing Science. He is coauthor to David Cravens onStrategic Marketing (8th ed., Irwin/McGraw-Hill, 2006). David W. Cravens (D.Cravens@tcu.edu) holds the Eunice and James L. West Chair of American Enterprise Studies and is a professor of marketing in the M. J. Neeley School of Business at Texas Christian University, Fort Worth, Texas. He has a doctorate in business administration from Indiana University. His areas of specialization include marketing strategy and planning, sales management, and new product planning. His research has been published in a wide range of journals including theJournal of Marketing, theJournal of Marketing Research, the Journal of the Academy of Marketing Science, and theInternational Journal of Marketing. Nikala Lane (Nikala.Lane@wbs.ac.uk) is a senior lecturer in marketing in the Warwick Business School at the University of Warwick, United Kingdom. She holds a Ph.D. from the University of Wales and was previously a senior research associate at Cardiff University. Her research interests are focused on gender and ethics issues in sales and marketing management. Her work has been published widely in the international literature and includes articles in theJournal of Management Studies, theBritish Journal of Management, the Journal of Business Ethics, and theJournal of Personal Selling & Sales Management. Douglas W. Vorhies (dvorhies@bus.olemiss.edu) is an assistant professor of marketing in the School of Business Administration at the University of Mississippi. His primary research interests are in the areas of marketing strategy, marketing resources and capabilities, the links between innovation, strategic market management and performance, and professional selling and sales management. His other work has been published in many journals including theJournal of Marketing, Decision Sciences, theJournal of Product Innovation Management, theEuropean Journal of Marketing, and theJournal of Personal Selling and Sales Management.     

羧甲基壳聚糖/海藻酸钠水凝胶pH值对溶胀行为的影响

以CaCl2为交联剂制备了一系列羧甲基壳聚糖/海藻酸钠水凝胶。研究了羧甲基壳聚糖与海藻酸钠溶液的配比、交联剂的用量以及pH值对水凝胶溶胀率的影响,并分析了不同pH值时水凝胶的红外谱图。结果表明,pH=1.0、3.0时,水凝胶收缩,而pH=5.0、7.4、9.0、13.0时,水凝胶溶胀随pH值增高,其溶胀率增大。当两者配比为1:3,pH 9.0时溶涨率最大。同时,红外谱图证明,水凝胶的pH敏感行为是氨基和羧基基团结构的变化所引起的。     

强化对抽象行政行为的监督是加强廉政建设的必要途径

抽象行政行为是当今世界各国实施行政管理的重要基础性手段之一。它直接关系到行政行为的公平、公正和效率。分析了当前我国在抽象行政行为监督方面存在的问题 ;论述了强化对抽象行政行为监督的现实意义及主要途径。     

绿色供应链管理:现代企业的新战略模式

绿色供应链管理是现代企业发展的新战略模式。绿色供应链管理基本思想在于:充分考虑环境问题、循环运作模式、并行工程理念以及充分应用现代网络技术等四个方面。绿色设计、绿色材料、绿色生产、绿色包装、绿色营销、绿色消费和绿色回收构成绿色供应链管理模式的主要内容。现代企业实施绿色供应链管理战略模式,应从制定相应的导向性政策法规、确立绿色供应链管理的战略地位、重组绿色供应链管理需要的业务流程、重塑绿色供应链企业间的相互关系和设计绿色供应链管理环境绩效评价指标等途径措施入手。