A checklist for managers to enhance influencer partnerships and avoid potential pitfalls

Influencer marketing continues to be popular with marketing managers because of its effectiveness as a marketing tactic for raising brand awareness and ROI. To date, much of the literature on influencer marketing focused on its benefits, but it also bears potential risks: not all influencer marketing experiences are positive. While influencer marketing is still emerging in the digital space, managers should not forgo supplier managerial principles when hiring influencers. This article provides a checklist to help managers navigate this marketing tactic and avoid potential mistakes by encouraging the same due diligence they would with other suppliers. The checklist asks nine questions during the life cycle of an influencer relationship—including selection, performance and contract management, and reputation management—and is corroborated by the marketing literature but should be applied by managers. To demonstrate this, several case studies were examined in which managers should have considered supplier management when engaging with influencers. By employing the checklist amid influencing marketing efforts, managers can avoid the mistakes identified in the case studies.     

The effectiveness of information interventions to improve domestic food safety among rural consumers

Consumer education on food handling behavior is regarded as an effective method to improve domestic food safety and prevent foodborne illness, but is usually overlooked in rural areas. Using a presurvey and two rounds of postsurveys targeted at rural consumers from China included in a randomized controlled trial, this study investigated the effectiveness of two information interventions—a leaflet with tips for best practices and the leaflet plus consumer education sessions conveyed by phone—and compared them with a control group. Cloth use behavior was the target in the trial and five specific aspects were evaluated: (1) whether the cloth was made of old clothes, (2) whether the one used to clean kitchen tables was also used to wash dishes, (3) whether it was hung to dry, (4) how it was disinfected, and (5) how long the cloth was used before being discarded. Firstly, consumers' behavior was scored by summing the above-mentioned five behaviors. The results estimated using the difference-in-difference model showed that respondents in the leaflet-only group improved to a greater extent than those in the control group, but their difference in progress was not statistically significant until the second round of the postsurvey. Respondents in the leaflet-plus-phone group were quicker to adopt suggested practices and made discernible improvements compared with those in the leaflet-only group in the first round of the postsurvey, but the gap between these groups narrowed to statistically insignificant in the second round of the postsurvey. It was concluded that one consumer education session was effective and made a difference in the long term, whereas more education sessions produced normative behavior at faster rates, showing a significant improvement in the short term. Then, the study estimated the effectiveness of interventions on the five specific behaviors separately. The results were estimated using a probit difference-in-difference model and showed that the suggested behaviors with lower costs or a greater difference from past behaviors were more likely to be adopted by consumers. Consumer education facilitates proper food handling practices among rural households, which should be considered by policy makers.     

传统农业生态思想对绿色发展的启示

[目的]中国先民在生产实践中注重处理人与自然的关系并形成了“三才”“三宜”和相生相克思想、物质循环利用、资源的保护和适度利用等传统农业生态思想。现代农业如何继承传统农业的生态智慧,解决好在使用现代投入品时与自然和谐共生的问题,亟需进行深入研究。[方法]文章从六个方面系统梳理了传统农业的历史经验和智慧,结合现代农业发展的实际,阐发传统农业生态思想对农业绿色发展的启示。[结果]该文阐明六点启示：一是继承“三才”思想,树立农业生态系统与社会经济系统和谐发展的新理念;二是继承“三宜”思想,因时、因地、因物创造灵活多样的生态农业技术体系;三是继承精耕细作传统,建立高效、循环、平衡的现代农业生态系统;四是继承养地用地传统,农牧结合,废物利用,保障农田生态系统的永续利用;五是继承御欲节用传统,节制开发,合理利用,推动生态可持续发展;六是弘扬生态文化传统,建设产业兴旺、生态宜居的新农村。[结论]该文提出了四点建议,即运用传统农业生态思想,加快研发农业绿色技术;传承系统观、整体观,健全农业绿色发展法律体系;深度挖掘传统农业生态思想价值,为农业绿色发展提供历史借鉴;保护农业文化遗产,留住农耕文化的载体,为...     

基于协同平台的高校教师科研绩效评价体系

在研究组织人员行为绩效评价体系的基础上,分析了传统的KPI(key performance indicator)评价方式所面临的主要问题,提出针对高校教师科研绩效进行分类建模,并设计相应的绩效指标、绩效算法及评价体系来解决问题。最后,用某院教职工2015—2019年在协同信息管理平台上的行为数据,检验了该体系的有效性及合理性,并针对基于协同平台的高校教师科研绩效评价体系的结果分析,提出高校科研管理及绩效激励方案。     

When profession trumps potential: The moderating role of professional identification in employees’ reactions to talent management

Abstract

This study aimed to investigate the role that a professionalized context plays in shaping employee reactions to talent management decisions. We examined the mediating role of felt obligation in the relationship between talent ratings and organizational citizenship behavior. Further, the study tested whether professional identification moderates the relationship between talent ratings and felt obligation towards the organization. Five hundred and ninety-eight teachers that had recently received ratings of their talent status responded to a survey questionnaire. Felt obligation mediated the relationship between talent ratings and organizational citizenship behavior. Furthermore, professional identification moderated the relationship between ratings of potential and felt obligation in such a way that the relationship was strongest for the teachers expressing the lowest professional identification. At high levels of professional identification, the relationship was not significant. These results indicate that conventional talent management might be less effective for increasing favorable attitudes and behaviors among employees in highly professionalized contexts, such as the education sector.     

Towards a hybrid model? A systematic review of human resource management research on Chinese state-owned enterprises (1993–2017)

Abstract

Over the past two decades, there has been a proliferation of research on human resource management (HRM) in Chinese state-owned enterprises (SOEs) as a result of the wide-reaching state-sector reform of the late 1980s. This article aims to provide a systematic review of literature on this topic and capture the nature of HRM in Chinese SOEs, both in research and practice. The article draws on 178 studies from 43 English academic journals over a period of 25?years (1993–2017). In analysing this literature and by taking stock of theoretical frameworks, research methods, themes and analysis of academic articles in this area, we have gained a number of insights. The study has found that the research methods used have shifted from qualitative and interpretive methodology toward quantitative and sophisticated modelling. A further insight is that there has been a relatively heavy reliance on institutional theory in the earlier studies reviewed, and since then a switch towards organizational behaviour perspectives. The level of analysis has moved from macro to micro level and thematic foci have become more diverse and complex. We highlight a number of avenues, theoretical and empirical, for future studies in this field.     

Value Orientations, Income and Displacement Effects, and Voluntary Contributions

Identifying the value orientations of subjects participating in market or non-market decisions by having them participate in a ring game may be helpful in understanding the behaviour of these subjects. This experiment presents the results of changes in the centre and the radius of a value orientations ring in an attempt to discover if the measured value orientations exhibit income or displacement effects. Neither significant income effects nor displacement effects are identified. An external validity check with a voluntary contribution game provides evidence that value orientations from rings centred around the origin of the decision-space explain significant portions of voluntary contributions while value orientations from displaced rings do not.     

Investigating mediators between corporate reputation and customer citizenship behaviors

Recent corporate reputation research focuses on customers as an important stakeholder group for whom firm reputation matters. The authors hypothesize that customer-based corporate reputation (CBR) may affect customer citizenship behaviors (CCB) and that both commitment and loyalty mediate the CBR-CCB relationship. The tests of the hypotheses use a sample of 583 service customers who evaluate the reputation of service firms. These results suggest that commitment and loyalty mediate the relationship between CBR and one type of CCB, that is, helping the company. The authors discuss the implications for marketing research and practice.     

Accommodating spatial correlation across choice alternatives in discrete choice models: an application to modeling residential location choice behavior

This paper presents a modeling methodology capable of accounting for spatial correlation across choice alternatives in discrete choice modeling applications. Many location choice (e.g., residential location, workplace location, destination location) modeling contexts involve choice sets where alternatives are spatially correlated with one another due to unobserved factors. In the presence of such spatial correlation, traditional discrete choice modeling methods that are often based on the assumption of independence among choice alternatives are not appropriate. In this paper, a Generalized Spatially Correlated Logit (GSCL) model that allows one to represent the degree of spatial correlation as a function of a multi-dimensional vector of attributes characterizing each pair of location choice alternatives is formulated and presented. The formulation of the GSCL model allows one to accommodate alternative correlation mechanisms rather than pre-imposing restrictive correlation assumptions on the location choice alternatives. The model is applied to the analysis of residential location choice behavior using a sample of households drawn from the 2000 San Francisco Bay Area Travel Survey (BATS) data set. Model estimation results obtained from the GSCL are compared against those obtained using the standard multinomial logit (MNL) model and the spatially correlated logit (SCL) model where only correlations across neighboring (or adjacent) alternatives are accommodated. Model findings suggest that there is significant spatial correlation across alternatives that do not share a common boundary, and that the GSCL offers the ability to more accurately capture spatial location choice behavior.