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81.
Lucy Atkinson 《Consumption Markets & Culture》2014,17(6):553-572
This study explores emerging green motherhood discourse as framed by green advertising in pregnancy magazines. It takes an interdisciplinary perspective, drawing on reflexive modernization, feminist studies and critical discourse analysis and reveals how advertising represents a double bind for mothers. Textual analysis of a sample of green ads in FitPregnancy indicates ads present expectant mothers with solutions for resolving the challenges of parenting in an age of widespread environmental threat, while simultaneously reinforcing those same lifestyle choices that are thought to exacerbate the environmental crisis. This green mothering discourse appears to empower mothers and offer solutions to the risks of pregnancy, while in reality relegating the mother to the sidelines, rendering her nearly invisible while the child is promoted as the primary subject and brands as sources of expert knowledge. These results speak to the broader ways in which seemingly neutral texts work to frame and reinforce certain ideologies. 相似文献
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Consumer behavior regarding sustainable products has been a complex concept. There is a discrepancy between consumer’s espoused concern towards environment and their purchase of environment friendly products. Past literature suggests greenwashing being a possible reason for this discrepancy. With greenwashing being caused by mismatch between communication and perceived performance, this article focuses on assessment of simultaneous impact of both communication and performance elements on brand attitude. A quantitative study was undertaken to test the hypotheses. This was followed by a qualitative study to understand alternative explanation of hypotheses that was not accepted. The research revealed that a consumer’s attitude toward a green brand is impacted both by his or her general skepticism towards green ads and the credibility that she assigns to the firm’s green message. Perceived value of product also had a positive impact on brand attitude. Findings advance academic literature and support managerial community by highlighting factors for building a positive green brand attitude and resultantly avoiding the trap of being equated with greenwashing. 相似文献
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Theophilus Lartey Diana Owusu Yirenkyi Samuel Adomako Albert Danso Joseph Amankwah‐Amoah Ashraful Alam 《Business Strategy and the Environment》2020,29(1):118-139
Despite the widespread recognition of the paybacks of “going green” and “going clean,” limited research has focused on the impact of lean‐green strategy on firm growth. In this study, we contribute to strategy and environmental sustainability literatures by investigating the possibility that the influence on lean‐green strategy and firm growth is driven by different levels of industry competition, managerial power, and family ties. Using panel data from 732 firms in four major industrialized economies (the United States, Germany, France, and the United Kingdom), we found that lean‐green strategy positively relates to firm growth and this relationship is amplified at higher levels of competition, managerial power, and family ties. Theoretical and practical implications of the study are also discussed. 相似文献
86.
Jim Andersn Christian Jansson Torbjrn Ljungkvist 《Business Strategy and the Environment》2020,29(2):325-334
The core question addressed in the natural resource‐based view (NRBV) of the firm is how to develop and exploit resources beneficial for both the natural environment and firm performance. Due to the resource constraints and increased competition facing small manufacturing firms, achieving this is a challenge for such companies. Building on the NRBV and resource orchestration literatures, we examine the relationship between green purchasing capabilities (GPCs), CEO's environmental orientation (EO), and firm growth. Results from 304 Swedish small manufacturing firms indicate a significant relationship between GPC and growth, and this relationship is positively moderated by the EO of the CEO. 相似文献
87.
Yigit Kazancoglu Muhittin Sagnak Yasanur Kayikci Sachin Kumar Mangla 《Business Strategy and the Environment》2020,29(3):1532-1547
Nowadays, organizations have started to become more conscious about the environment in their supply chain operations. The greening process has guided supply chain practices into new ways of thinking according to green standards. The assessment of the performance of green supply chain management (GSCM) requires a holistic view for the whole supply chain. In this context, given that becoming green in the operational side of activities is essential, the performance assessment of operational activities also requires a holistic view to be taken. In this paper, an attempt has been made to improve the performance of GSCM by examining and evaluating the green operational excellence of a hot dip galvanizing company. The framework includes several green operational excellence key criteria, namely, quality management, efficiency management, green production/manufacturing, eco‐packaging, and green design. First, the weights of the criteria and the respective measurements were found by fuzzy analytic network process. Then, the overall operational performance score was found by a weighted scoring method. Finally, both managerial and theoretical implications were suggested according to the outcomes and findings of the case study. 相似文献
88.
Meini Han Han Lin Jiangyan Wang Yunzhen Wang Wan Jiang 《Business Strategy and the Environment》2019,28(6):929-938
In this study, we develop a better understanding of the mechanisms by which corporate environmental ethics influences performance through the adoption of substantive actions. The empirical results of a moderated mediating analysis show that firms with higher environmental ethics are more likely to implement green marketing programs, consisting of the green production, pricing, distribution, and promotion programs and then improve firm performance. It is also observed that closure mechanism negatively moderates the mediation effect of green marketing programs because it leads to low trust and unwillingness to internal cooperation. These findings indicate that the value of corporate environmental ethics could not be determined in a vacuum, both strategy and people do matter when pursuing environmentally driven performance. 相似文献
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由于500ml左右矿泉水瓶瓶口具有统一的螺纹规格,其次,瓶体的容量也具有接近统一的标准,这就为矿泉水瓶再生设计的开发提供了必要的前提。市场上关于矿泉水瓶的再生设计多利用矿泉水瓶作为盛水的容器,而没有继续探讨其盛放小型垃圾(瓜子壳,纸屑,铅笔屑等)的功能。本文以绿色设计中延长产品生命周期的理念为原则,以联想法、模仿法及组合法等产品设计方法为指导,推出一款全新的使用矿泉水瓶衍生功能的产品,并着重介绍在本设计进行的过程中得出的新的设计方法:系统化条件下的功能衍生法。通过这款设计来说明现有产品衍生出新的功能的可行性,并总结一定的设计经验与设计方法,为以后进行相关设计奠定理论和方法基础。 相似文献