绿色分销商的选择研究

分销商是制造企业与客户之间的纽带,分销商的选择是企业的分销渠道设计的重要环节之一.随着可持续发展深入人心,绿色因素也会逐渐纳入分销商选择的评价因素之中.文章基于灰色系统理论,利用灰色层次关联分析建立分销商选择模型,为决策者进行绿色分销商选择提供依据.     

绿色政府评价方法的比较与改进

改革开放30多年来,我国在各项事业取得了举世瞩目的成就的同时,更面临严峻的环境问题。生态环境不断恶化,资源面临枯竭,严重威胁到我国经济的长远可持续发展。推行绿色政府成为大势所趋,并且尤为紧迫。与此相应的绿色政府评价方法的选择成为当务之急。系统总结并比较当前国内外评价方法,并针对绿色政府建设提出评价方法的选择与改进意见。     

谈“办公自动化”专业的知识结构与能力培养──“办公自动化”专业教学计划研究

研究探讨办公自动化人才培养的模式，从不同层次对专业发展方向、培养目标、课程设置等方面开展广泛研讨，制定能体现办公自动化发展现状、适应高职教育需求的教学计划，对我国推广办公自动化应用，加速国民经济发展具有重要意义。     

Tourism,tourist learning and sustainability: an exploratory discussion of complexities,problems and opportunities

Learning is often a central element of tourism. Tourists can learn actively, i.e. with a specific purpose, as well as passively through the comparison of values, norms and customs. It has been argued that travel supports active learning that has positive outcomes for sustainability, for instance, in the context of conservation. Yet, the complexity of active and passive learning processes and their outcomes for environmental sustainability and sustainable lifestyles remain insufficiently understood. Against this background, the paper discusses selected learning outcomes for transportation (air travel), accommodation (hotels) and activities (theme park visits). Findings suggest that “desirable” learning (defined as pro-sustainable development learning) in tourism may be very limited, while in particular, passive learning processes which redefine social norms frequently have outcomes that are largely detrimental to sustainable lifestyles. They include forms of moral licensing, the diffusion of responsibilities as well as the attenuation of the negative consequences of travel. Given the economic, social and cultural importance of tourism vís-a-vís its global implications for environmental sustainability, learning outcomes in tourism deserve to be studied in greater detail, while strategies need to be devised to enhance sustainable learning effects.     

基于《旅游学刊》关键词计量分析的旅游学科创新力及知识体系构建

既有研究有少量以关键词为研究对象来探讨旅游学科相关信息,然鲜见对学科创新力及知识体系演变与构建的研究。文章以《旅游学刊》2000—2014年载文的书写关键词为研究对象,运用文献计量可视化软件CiteSpace进行数据统计分析,结合内容分析,创新性地将学科创新力测评及知识体系演变结合研究。结果显示：（1）学科创新潜力、创新活力和创新保持力分呈变异V形和倒V形,除2000—2004年的创新潜力和创新活力变化稍大外,2000—2004年的创新保持力、2005—2009年及2010—2014年的各项创新力较为稳定;（2）学科知识体系演变由学科内容及方法的演变来展现,内容为数量-质量-精神层次的演变,方法为质性方法-量化方法-质与量结合的演变;（3）构建由研究内容、方法及目的3大部分组成的旅游学科知识体系框架。文章探讨以《旅游学刊》单一期刊为研究对象,理论建构依据的是“分析性归纳”,强调的是“典型性”,反映的是“高水准旅游学术刊物”这一同质化范围内。     

A theoretical framework of electronic word-of-mouth against the backdrop of social networking websites

This study proposed and tested a theoretical framework that explains electronic word-of-mouth (eWOM) against the backdrop of social networking websites (SNWs), which have gained substantial popularity among travelers. In particular, a United States (US) nationwide online survey was conducted and nine hypotheses were tested. The findings suggest that willingness to share knowledge and switching costs are positively related to eWOM communication. In addition, customer value (utilitarian) has positive relationships with willingness to share knowledge, perceived security, and switching cost, while customer value (hedonic) has positive relationships with willingness to share knowledge and switching costs. Last but not least, the findings indicate that perceived security does negatively impact eWOM. In light of the major findings, the article sets forth strategic implications for travel-related social networking websites.     

Market knowledge of the travel industry from knowledge-based view: a case of two Taiwanese travel agencies

There has been a lack of comprehensive model elaborating the key dimensions of knowledge management in the tourism field. Based on market orientation literature, market knowledge could be illustrated from consumer and competitor dimensions. However, what knowledge topics are in these two dimensions (e.g. knowledge depth) or do any dimensions of market knowledge exist (e.g. knowledge breadth)? These questions can be clearly answered. Drawing on knowledge-based view of firms, this study explores market knowledge from four characteristics: depth, breadth, tacitness, and specificity. It seeks to contribute to the existing literature through a series of semi-structured interviews and behavioral observation with senior managers of Taiwan’s leading travel agencies. Four market knowledge categories emerge: customer knowledge, employee knowledge, competitor knowledge, and partner knowledge. It is suggested that high levels exist as to the importance of knowledge acquisition, classification, dissemination, and usage, and this represents a significant change over past findings.     

数字金融能够促进企业绿色投资吗？——基于中国重污染行业上市公司的实证研究

数字金融实现了金融资源的高效配置,为重污染企业实现绿色转型提供了新机遇。基于2011—2021年中国重污染行业沪深A股723家上市公司的面板数据,实证分析数字金融发展对重污染企业绿色投资的影响及其传导机制。研究结果证实,数字金融发展能够显著提高重污染企业绿色投资水平,并通过一系列稳健性检验后该结论仍然成立。作用机制检验结果表明,数字金融可以通过缓解融资约束、抑制企业金融化进而提高重污染企业绿色投资水平。进一步分析发现,环境规制、分析师关注度正向调节了数字金融对重污染企业绿色投资的促进效果;数字金融仅对重污染行业中国有企业和大规模企业的绿色投资水平存在显著作用。最后,基于研究结论,提出推动数字金融发展与企业绿色投资的相关建议。     

通过政府规制和市场机制来发展绿色经济

本文基于2012年联合国“里约+20”峰会中提出的“绿色经济”新概念,从理论上论述了传统“褐色经济”失灵的原因,指出未来中国发展绿色经济最有效的手段就是发挥好利用“政府”和“市场”这两只手的协同作用。其中政府规制的内容包括：加强资源环境保护法律规章的建设、科学有效的财政和货币政策、绿色GDP等环境指标体系的完善等,市场机制的内容包括：构建绿色市场经济制度、推行绿色消费新理念和企业绿色生产。     

绿色建筑采光模拟软件的适用性分析与计算精度验证

建筑采光模拟软件对绿色建筑设计有不可或缺的作用.文章首先阐述了建筑采光模拟软件的种类及特性,然后对4款采光软件的适用性进行分析,最后选取3款适用性较强的软件,通过实测与模拟对比的方法验证了软件的计算精度.