More than what meets the eye: Understanding the effects of poly-contextual cues in online fashion retailing

While previous studies have examined the presence (vs. absence) of contextual cues or the product-context fit, the effect of multiple cues (poly-cue) remained underexplored. In response, this study investigated the effects of poly- (vs. mono-) cues on the valuation of a product and the underlying mechanism behind these effects. Findings suggest that a poly-cue increases the product valuation via increased consumption vision (Study 1–3), which was pronounced for global processors (Study 2) and attenuated for a product with low contextual versatility (Study 3). This study provides actionable insights for online retailers as well as enrich the relevant literature.     

浅析牛仔服装店铺的陈列策略

牛仔服装是世界服装业史上最成功和最广为人知的服装产品,而国内牛仔服装店铺的陈列还只是处于起步阶段,缺乏专业的指导,对牛仔服装消费者的心理和行为特点也缺乏深入的了解。本文通过对牛仔服装产品特点及牛仔服装消费特点的分析,从消费者行为对店铺陈列的影响、品牌文化的塑造和店铺氛围的营造三大角度提出了牛仔服装店铺陈列的策略,可为牛仔服装企业终端设计提供参考。     

Managing work-generated emotions at home: An exploration of the “Bright Side” of emotion regulation

This conceptual paper applies the construct of emotion regulation to the work-family interface in order to further expand our understanding of the positive aspects of emotional labor. Contrary to the predominant view that emotional labor is stressful and produces primarily harmful outcomes, we propose that emotion regulation in work-to-home transitions reduces an individual's work-family conflict, enhances job satisfaction, and improves their spouse's family satisfaction. Indeed, work stress can cause employees to remain preoccupied with work-related thoughts and negative moods when moving from work to family settings. We argue that social display rules positively influence an individual's engagement in emotion regulation to meet family role demands. Drawing on current research on role boundaries, emotion regulation, emotional labor, and work-family conflict, we offer testable propositions to encourage future research on the beneficial aspects of emotion regulation in research on work and family. Theoretical and practical implications are discussed in closing.     

基于MAX+plusII的LED显示屏设计

LED显示屏已经被广泛的用在地铁、商场、车站、超市等公共场所,给人们的生活带来了很多方便。本文基于MAX+plusII的基础上设计了LED显示屏,通过软件编程实现数据的控制,仿真结果显示,该设计系统成本低、工作可靠,有一定的应用价值。     

面向工业产品外型概念设计系统的研究

为了实现一个基于手绘草图且具备友好交互界面支持概念的设计系统,文章根据该系统需要完成设计不同的功能,采用分不同模块进行系统分析与设计,包括草绘设计环境的设计模块、二维笔画识别与草图规整模块、图形显示模块。本系统克服传统CAD设计工具的特点,结合现有的草图设计技术,构建二维草图技术体系。     

浅析展示设计中的空间问题

空间、色彩、照明、声像技术都是展示设计中的基本要素,本文重点讲述展示设计中的空间。从展示设计中的空间概念、展示环境中空间的设计要素、展示空间设计的基本原则等三方面初步探讨了展示设计中所涉及的空间问题。     

基于DSP和CPLD的雷达终端显示系统设计

介绍了一种雷达的显示控制和数据处理平台,分析了主要的硬件选择。整个系统由CPLD控制时序,用DSP对视频数字图像进行处理,并采用乒乓存储的方式实现了实时显示图像信息的目的。     

通用8位数字显示模块设计

8位数字显示模块使用Atmega16作为主控驱动芯片,实现了通过串口或数据传输接口驱动显示数字。文中设计了数码管显示驱动电路和显示控制接口,采用动态扫描方法显示数据。通过样机测试表明,所设计的模块可以方便地嵌入到用户系统中,不仅节约用户系统开发时间,而且加快了用户测控系统的开发速度。     

Do Japanese electronics firms still follow traditional vertical integration strategies? Evidence from the liquid crystal display industry

In the past, Japanese electronics firms have been known for following vertical integration strategies. Such strategies are consistent with Japanese managerial preferences, traditional relationships, and institutions in Japan. However, changes in the technological and competitive environment have resulted in increasing vertical specialization in the electronics industry outside of Japan. This paper examines whether and to what extent Japanese information technology and consumer electronics firms involved in active matrix Liquid Crystal Display production implemented and maintained integration strategies. While focusing on one industry, this paper aims to shed further light on changing attitudes and practices in Japanese management relating to strategy and internationalization.     

The effect of involvement on visual attention and product choice

Our study examined the effect of consumers' level of involvement on visual attention to product, information sign and price sign guided by the Elaboration Likelihood Model (ELM). We also investigated the relationship between visual attention captured by eye fixation on information and price sign and product choice for garden plants. Using a Tobii X1 light eye tracking device, we obtained data from 101 respondents in Texas and Michigan. We found that participants who had high (vs. low) product involvement paid more attention to the product and its information as demonstrated through higher fixation count (FC), longer total fixation duration (TFD), and total visit duration (TVD). We also found highly involved participants processed price information as a central rather than a peripheral cue. In addition, total visit duration (TVD) on an information sign was found as the strongest predictor of product choice.